REFLY.ME appears to be a travel-tech startup — a peer‑to‑peer marketplace for reselling flight tickets (and planned expansion into other travel reservations) — founded in Mexico City in 2016; the team positions the product as a secure, easy way for sellers to recover value and for buyers to buy unused tickets at a discount[1][2][4].
High‑Level Overview
- Mission: Build a marketplace that lets people safely sell and buy unused travel reservations so sellers don’t lose money and buyers can save on flights[1][4].- Investment philosophy: Not applicable — REFLY.ME is a portfolio/company, not an investment firm (public data lists it as an operating startup and an incubator/accelerator participant)[2][1].- Key sectors: Travel technology, peer‑to‑peer marketplaces, secondary ticketing for flights (with stated plans to extend to hotels, cruises and other travel reservations)[1].- Impact on the startup ecosystem: As an early Mexico City travel‑tech startup and participant in local accelerators/incubators, REFLY has contributed to Latin American travel marketplace experimentation and helped highlight secondary‑market needs for non‑refundable travel inventory in the region[2][4].
For a portfolio company (REFLY.ME)
- Product: A peer‑to‑peer online marketplace to sell and buy plane tickets; the platform aims to expand to hotels, cruises and other travel bookings[1][2].- Who it serves: Travelers who must resell tickets they cannot use (sellers) and budget‑minded travelers who want discounted last‑minute or unused tickets (buyers)[1][4].- Problem it solves: Recovers value for travelers holding unwanted, often non‑refundable reservations and increases access to discounted travel inventory for buyers[1][4].- Growth momentum: Founded in 2016, listed as active with early-stage/incubator funding and small raises (public reporting shows participation in MassChallenge Mexico and reported total funding around $40K in profiles)[2][1]. Coverage and profiles indicate geographic presence in Mexico City and some U.S. registration/addresses in secondary databases, and media stories describing origin stories and user interest suggest early traction but limited disclosed scale or revenue figures[2][4].
Origin Story
- Founding year: 2016[1][2].- Founders and background / how the idea emerged: Public company profiles and media notes identify Raymond Zeitouni and Shantal (Shan) Jordana among the founding team; according to profiles, the concept emerged after founders struggled to resell unused plane tickets via WhatsApp/Facebook and built a dedicated app to solve that problem[1][4].- Early traction / pivotal moments: Participation in accelerators/incubators (MassChallenge Mexico listed among investors/partners in databases) and press coverage describing the consumer problem that inspired the company are the main documented early signals; precise user or revenue milestones are not publicly detailed in available sources[2][4].
Core Differentiators
- Focused niche marketplace: Built specifically for reselling flight tickets (not a general classifieds site), with stated roadmap to expand into other travel reservations[1].- Latin America origin and local market focus: Founded in Mexico City with positioning to solve regional friction in ticket transfers and resale where formal resale channels are limited[1][2].- Simplicity & seller‑buyer matching: Company messaging emphasizes making exchanges safe, fast and easy compared with informal channels like social media[1][4].- Accelerator/incubator support: Early backing/participation in local startup programs (e.g., MassChallenge Mexico) that can provide mentorship, network and early validation[2].
Role in the Broader Tech Landscape
- Trend alignment: Secondary‑market platforms and marketplaces that monetize unused or under‑utilized inventory are a continuing trend across travel, events and hospitality; REFLY addresses that for non‑refundable travel bookings[1].- Why timing matters: Post‑pandemic travel volatility and increased consumer sensitivity to cancellations and changeable plans make secondary channels for unused reservations more valuable[4].- Market forces working in their favor: Continued high global travel demand, frequent itinerary changes, and persistent non‑transferable / non‑refundable ticket policies create supply of unused inventory and buyer appetite for discounts[1][4].- Influence: By legitimizing peer resale in markets with limited formal options, REFLY could nudge airlines, OTAs and regulators toward clearer transfer/resale policies and inspire adjacent startups addressing unused travel inventory[1][4].
Quick Take & Future Outlook
- What’s next: Public materials indicate plans to expand product scope beyond flights to hotels, cruises and other reservations; realistic near‑term priorities would be growing liquidity (more sellers and buyers), regulatory/compliance work for ticket transfers, and partnerships with travel industry players or payment/identity verification providers to reduce fraud[1][3].- Trends that will shape them: Evolving airline policies on name changes and ticket transfers, increased consumer preference for refundable/flexible fares (which could reduce resale supply), and regulatory scrutiny around secondary ticket markets will all affect REFLY’s unit economics and growth path[1][4].- How influence may evolve: If REFLY scales liquidity and trust mechanisms, it can become a go‑to secondary channel in Latin America and a case study for regulated secondary travel marketplaces globally; if not, it may remain a niche solution or be folded into larger travel platforms.
Notes, limitations and sources
- Public information on REFLY.ME is limited and comes largely from company profiles, accelerator listings and media summaries; detailed financials, active user counts and up‑to‑date product metrics are not publicly available in the sources cited here[1][2][4].- The name “Refly” also appears for unrelated companies (for example, a flight‑compensation service and an AI content product), so ensure references target the marketplace startup when researching further[5][3].
Sources: company and profile pages for REFLY/Refly (F6S, CB Insights, Refly docs, ZoomInfo) and an independent site noting a similarly named flight‑compensation service; specific facts above are drawn from those public profiles and summaries[1][2][3][4][5].
