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Resonate provides an AI-powered consumer data and intelligence platform, offering deep audience insights for brands and agencies. It uses artificial intelligence and machine learning to analyze extensive datasets, generating intelligence that optimizes marketing strategies for acquisition, upsell, and retention. This approach uncovers consumer values, motivations, and behaviors for stronger customer connections.
Co-founded by Bryan Gernert, Resonate launched in 2008. Its foundational insight originated from early work in political polling and advanced analytics. Recognizing broader applications, Resonate evolved its technology, adapting predictive models to offer comprehensive consumer intelligence, moving beyond demographics for deeper audience motivations.
Brands and agencies utilize Resonate’s platform for profound customer understanding, enabling effective engagement and personalized experiences. The company aims to equip businesses with predictive consumer intelligence, essential for maximizing customer lifetime value and building lasting relationships in today's dynamic market.
Resonate has raised $35.0M across 3 funding rounds.
Resonate has raised $35.0M in total across 3 funding rounds.
Resonate has raised $35.0M across 3 funding rounds. Most recently, it raised $8.0M Series C in November 2017.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Nov 1, 2017 | $8M Series C | — | Arrive, BAM Ventures, Blockchain Coinvestors AngelList Syndicate, Colle Capital, Cota Capital, Greycroft, Inovia Capital, LDR Ventures, NextView Ventures, Revolution, Stratus Ventures, Torch Capital, Trajectory Ventures, True Ventures, Donn Davis, Scott Belsky | Announced |
| Feb 1, 2012 | $22M Series B | — | Alpine Meridien, Arrive, BAM Ventures, Blockchain Coinvestors AngelList Syndicate, Colle Capital, Cota Capital, Greycroft, Inovia Capital, LDR Ventures, NextView Ventures, Revolution, Stratus Ventures, Torch Capital, Trajectory Ventures, True Ventures, Donn Davis, Erik Matlick, Scott Belsky | Announced |
| Jun 1, 2010 | $5M Series A | Greycroft, Inovia Capital | Alpine Meridien, Arrive, BAM Ventures, Blockchain Coinvestors AngelList Syndicate, Colle Capital, Cota Capital, LDR Ventures, NextView Ventures, Revolution, Stratus Ventures, Torch Capital, Trajectory Ventures, True Ventures, Donn Davis, Erik Matlick, Scott Belsky | Announced |
Resonate has raised $35.0M in total across 3 funding rounds.
Resonate's investors include Arrive, Bam Ventures, Blockchain Coinvestors AngelList Syndicate, Colle Capital, Cota Capital, Greycroft, iNovia Capital, LDR Ventures, NextView Ventures, Revolution, Stratus Ventures, Torch Capital.
Resonate is an AI-powered consumer data and intelligence company that provides dynamic insights into consumer values, motivations, behaviors, and psychographics to help marketers predict actions, enrich data, and optimize strategies across acquisition, upsell, and retention.[1][2][4][5] It builds the Resonate Ignite Platform and Elements datasets, covering 250 million US consumer profiles, serving brands, agencies, and sectors like media, entertainment, politics, and advocacy by solving the challenge of creating hyper-relevant, personalized marketing that maximizes customer lifetime value (LTV).[1][2][3][4] Privately held and backed by ZMC (previously raised ~$30M from Greycroft, iNovia, and Revolution Growth), Resonate demonstrates steady growth through AI enhancements like rAI for fresher data and predictive modeling, earning accolades as a Gartner "Cool Vendor" and top workplace in Virginia.[3][5]
Founded in 2008 in Alexandria, Virginia (now headquartered in Reston, VA, with offices in Chicago, Los Angeles, New York, and Washington, D.C.), Resonate was established by Bryan Gernert, Andreas Hunn, Sara Taylor Fagan, and John Brady to pioneer combining big data with psychographic surveys for deeper consumer understanding beyond demographics or party affiliation.[5] The idea emerged from a focus on personal values, activism levels, and motivations, initially targeting political and brand marketing.[5] Early traction came quickly: $2M in angel funding in 2009, $5M Series A in 2010 from Greycroft and iNovia, and $22M Series B in 2012 from Revolution Growth and others, totaling nearly $30M, enabling scale in predictive modeling from web behaviors and surveys.[5] Pivotal moments include automating consumer pinpointing and evolving into AI-driven tools, with current leadership like CRO Chris McArdle (ex-Smartly.io, Neustar) and CSO Jonathan Ricard (ex-Signal, AOL) driving AdTech/MarTech expansion.[2]
Resonate rides the cookieless, privacy-first marketing wave and AI-driven personalization trend, where third-party cookies fade and regulations demand first-party data enrichment amid shifting consumer behaviors.[1][4] Timing is ideal post-2020s privacy shifts (e.g., competitors like Quantcast emphasize cookieless AI), as Resonate's psychographic depth and rAI enable precise targeting without invasive tracking, fueling sectors like media, politics, and e-commerce.[1] Market forces favoring it include explosive demand for predictive consumer intelligence—250M profiles position it against rivals like ProfitWheel or Genus AI—while its political advocacy roots influence ecosystem shifts toward value-based engagement.[1][5] By powering "unbreakable relationships" for brands, it shapes broader AdTech/MarTech toward ethical, motivation-led strategies that enhance ROI in fragmented digital landscapes.[2][3]
Resonate is primed to dominate AI consumer intelligence as marketers prioritize LTV in a post-cookie era, with rAI expansions likely driving platform integrations and global reach beyond US profiles.[2][4] Trends like generative AI for hyper-personalization and real-time behavioral scoring will accelerate its edge, potentially attracting acquisition or further PE rounds amid ZMC backing.[1][3] Its influence may evolve from niche psychographics pioneer to ecosystem staple, inspiring data firms to blend human insights with automation—cementing its role in a more connected, value-driven marketing world, much like its founding vision to transcend traditional limits.[2][5]
