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Rewire Fitness has raised $1.0M across 1 funding round.
Key people at Rewire Fitness.
Rewire Fitness has raised $1.0M in total across 1 funding round.
Rewire Fitness builds a neuro-performance mobile platform for athletes, employing evidence-based solutions to cultivate cognitive resilience. The platform comprehensively tracks and optimizes an athlete's mental recovery and readiness for peak performance.
Co-founded by CEO Sun Sachs and Chief Technology Officer Cody Rotwein, Rewire Fitness emerged from Sachs' experience as an endurance athlete and software developer. He identified a critical gap in addressing the mental facets of athletic training. The company launched its neuro-performance platform in 2021, driven by the insight that mental recovery and resilience are underserved components of athlete readiness.
The platform primarily serves athletes, from professionals to a broader demographic, seeking to optimize cognitive performance. Rewire Fitness empowers users to strengthen their mental game, enhance focus, and improve athletic performance. Its vision centers on establishing mental readiness as an equally vital component to physical training, fostering a holistic approach to human performance.
Key people at Rewire Fitness.
Rewire Fitness has raised $1.0M across 1 funding round. Most recently, it raised $1.0M Seed in September 2021.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Sep 1, 2021 | $1M Seed | — | Ludis Capital | Announced |
Rewire Fitness has raised $1.0M in total across 1 funding round.
Rewire Fitness's investors include Ludis Capital.
Rewire Fitness is a human performance company that builds a mobile platform and hardware for tracking athlete readiness, building mental resilience, and improving mind-body recovery.[1][2][4] It serves endurance athletes like runners, triathletes, and cyclists initially, with expansion to other sports, coaches, teams, and non-athletes such as corporate employees, using evidence-based protocols from Navy SEALs, NASA, and neuroscience.[1][2][3] The app solves the lack of accessible mental performance tools outside elite labs by offering Train (audio/visual brain training), Diagnose (holistic readiness tracking via cognitive, physical, emotional metrics), and Recover (mind-body recovery with meditation-like efficacy), priced at $19.99/month or $199.99/year for premium bundles.[2][3] Early growth includes a 2021 pre-seed round led by Under Armour, 25madison, and NBA star Kyle Korver, plus athlete-investors like Korver and soccer player Marc Klok, with a first-to-market neuro performance launch.[1][3]
Founded in 2018 in New Paltz, New York, Rewire Fitness emerged from co-founders Sun Sachs (CEO) and Ed Gibbins (CPO, London-based) recognizing that mental performance is crucial to athletics but inaccessible to everyday athletes beyond elite labs.[1][2][3] Sachs highlighted the gap in collective insight for the "mental game," leading to a platform democratizing elite tools.[2] Pivotal early traction came in 2021 with the neuro performance mobile app launch and hardware preorder, backed by pre-seed investors including Under Armour, 25madison, and athlete Kyle Korver; by 2023, more athletes like Marc Klok became users-turned-investors, validating product power and spurring a coach's version.[1][3] The company expanded to the UK in 2023 but closed its UK establishment on February 14, 2025.[6]
Rewire rides the mental fitness and holistic performance tracking trend in sports tech, where apps like Whoop and Oura focus on physiology but overlook cognitive/emotional factors—Rewire fills this with neuroscience-backed mind-body integration.[2][3] Timing aligns with post-2020 wellness boom, rising endurance sports participation (70M+ via Strava), and team demands for mental edge amid stress like pre-game nerves.[2][3] Market forces favor it: expanding TAM beyond endurance to golf, tennis, CrossFit, NCAA/NFHS, corporates, and general wellness; athlete-investors amplify credibility in underserved mental sports landscape.[2][3] It influences the ecosystem by pioneering coach tools for front offices, potentially standardizing daily neuro assessments like morning coffee for pros.[3]
Rewire's trajectory points to scaled adoption in team sports and enterprise wellness, leveraging its unique neuro protocols amid growing mental health focus in athletics—watch for partnerships with leagues or wearables to boost data integration.[2][3] Trends like AI-driven personalization and hybrid hardware-app ecosystems will shape it, evolving from solo athletes to institutional tools, though its recent UK closure suggests streamlining for US/global focus.[6] As mental resilience becomes table stakes, Rewire could redefine readiness tracking, turning everyday athletes into peak performers just as it hooked elites like Korver.[1][3]
