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§ Private Profile · 17180 Pontchartrain Blvd, Detroit, MI 48203, USA
Sustainable gardening solutions for soil and plant health.
Rosy Soil develops and distributes specialized potting mixes designed for indoor plants, emphasizing sustainable and carbon-negative formulations. The company's products are peat-free and integrate biochar, mycorrhizae, and worm castings, which enhance soil structure, optimize drainage, and provide essential nutrients. This technical approach not only improves plant health but also actively sequesters atmospheric carbon, distinguishing its offerings as an environmentally conscious alternative in the gardening market.
Chad Massura founded Rosy Soil in 2022, driven by frustration with the prevalence of low-quality, environmentally damaging, peat-based soil products. A self-described lifelong gardener and soil enthusiast, Massura leveraged his background in impact and food-focused startups, where he developed an obsession with carbon capture solutions. His insight was to create a superior performing soil blend that simultaneously addressed environmental concerns and plant-care needs.
The company primarily serves home gardeners and plant enthusiasts seeking premium, sustainable options for their indoor foliage. Rosy Soil envisions a future where every act of gardening contributes positively to the planet, making substantial strides in carbon removal. Its overarching mission is to empower individuals to nurture their plants while actively participating in broader environmental restoration efforts.
Rosy Soil has raised $9.0M across 2 funding rounds.
Rosy Soil has raised $9.0M in total across 2 funding rounds.
Rosy Soil has raised $9.0M in total across 2 funding rounds.
Rosy Soil's investors include Alexis Garavel, Aglae Ventures, AirAngels, Breakthrough Energy Ventures, FJ Labs, Lowercarbon Capital, Otherwise Fund, Serena Ventures, Seven Seven Six, Sherpalo Ventures, Social Capital, Sweet Capital.
Rosy Soil has raised $9.0M across 2 funding rounds. Most recently, it raised $5.0M Series A in February 2026.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Feb 20, 2026 | $5M Series A | Alexis Garavel | — | Announced |
| Dec 1, 2024 | $4M Seed | — | Aglae Ventures, AirAngels, Breakthrough Energy Ventures, FJ Labs, Lowercarbon Capital, Otherwise Fund, Serena Ventures, Seven Seven SIX, Sherpalo Ventures, Social Capital, Sweet Capital, Unruly Capital, World Fund, Azeem Azhar, Claire Hughes Johnson, James Beshara, Manu Ginobilli, Marcos Galperin, Sahil Lavingia, Scott Belsky, Tobias Lutke, Benjamin Chesler, Brandin Cohen, Seth Goldman, Boost VC, Climate Capital, Draper Associates, Superorganism | Announced |
Rosy Soil is a New York-based startup founded in 2021 that manufactures peat-free, carbon-negative potting soils empowered by biochar, targeting the $14 billion potting soil market.[1][2][3][4][5] It serves home gardeners and commercial growers with products optimized for houseplants, succulents, cacti, and seedlings, solving environmental issues like peat mining and carbon emissions while promoting superior plant health through nutrient retention, beneficial microbes, and improved drainage.[1][2][3][5] The company has raised under $5 million in seed VC funding, achieved retail distribution at Target and online, and demonstrates growth via positive customer testimonials on plant thriving.[2][5]
Rosy Soil was founded in 2021 by Chad Massura in New York City, with headquarters at 52 E 13th St.[1][2] Massura launched the company to address sustainability gaps in the gardening industry, developing soils that incorporate captured carbon and biochar to reverse environmental harm rather than contribute to it.[2][3][5] Early traction came from its seed-stage funding (under $5M total, one round) backed by investors like Draper Associates, enabling product rollout to retailers like Target and nationwide select stores.[2][3] This marked a pivotal shift toward regenerative, high-performance soils in a market dominated by traditional mixes.[4]
Rosy Soil rides the regenerative agriculture and climate tech wave, disrupting gardening with carbon-sequestering soils amid rising demand for sustainable home plant care post-pandemic.[1][3][4][5] Timing aligns with consumer shifts toward eco-products—peat alternatives counter habitat destruction, while biochar addresses soil degradation and climate goals in a $14B market.[1][4] Favorable forces include VC interest in climate startups (e.g., Draper backing) and retail adoption like Target, influencing the ecosystem by normalizing carbon-negative consumer goods and inspiring agtech peers like Novihum or Carbon Neutral Ag.[1][2][3]
Rosy Soil is poised for scale in retail expansion and product lines (e.g., more plant-specific mixes), leveraging seed funding for manufacturing growth amid surging sustainable gardening trends.[2][4][5] Climate policies and consumer eco-preferences will propel demand, potentially evolving its influence toward B2B commercial growers and broader carbon credit ecosystems.[3][5] As a seed-stage disruptor, expect Series A pursuit to cement leadership in earth-positive soils, directly advancing the mission to nurture soil, plants, and planet health.[6]