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Salmon develops an AI-powered data intelligence layer engineered to provide real-time, clean, and actionable data. The core product continuously sources, triangulates, and verifies information across numerous data points, offering dynamic enrichment and refreshing of enterprise records, moving beyond static or outdated datasets. This technical approach aims to ensure data accuracy and utility at the moment of need.
The company was co-founded by Kevin Liu, who serves as CEO, alongside Duncan Winter as CPO and Beau Harrington as CTO. Their collective experience, particularly Liu’s background in scaling revenue operations, revealed the critical inefficiencies caused by stale CRM data, including wasted spend and compromised deal velocity. This insight formed the impetus for creating a solution that ensures data remains current and reliable.
Salmon primarily serves enterprise revenue teams, equipping them with accurate, up-to-the-minute data essential for effective sales and marketing initiatives. The company's vision is centered on treating data as a living asset, establishing a data layer that proactively maintains accuracy for revenue operations, thereby eliminating the reliance on periodic manual data cleansing and ensuring operational efficiency.
Salmon Labs has raised $3.0M across 1 funding round.
Salmon Labs has raised $3.0M in total across 1 funding round.
Salmon (salmonrun.ai) is an AI-powered data platform that automates cleaning, verifying, and enriching CRM data in real time, targeting revenue operations, marketing, and trust & safety teams at growth-focused enterprises.[1][2] It solves the problem of stale data—where 40% of sales and marketing intelligence becomes outdated before the next quarter—by deploying autonomous AI agents that keep records dynamic and accurate across CRMs like Salesforce and HubSpot, APIs, and data pipelines.[1][2] Salmon serves sales and marketing organizations today, with expansion planned into fraud detection, compliance, and hiring, delivering ICP-matched leads, flexible data fields, and an AI assistant for instant queries.[1][2]
The platform's growth momentum stems from its promise of "no more stale data," enabling teams to avoid wasted time on bounced emails, ghost contacts, or ineffective campaigns, while integrating seamlessly in minutes rather than weeks.[1][2]
Salmon emerged from the founders' hands-on experience scaling growth teams and managing data operations, where they witnessed millions wasted on static lists and outreach built on outdated information.[1] Frustrated by the reality of roles changing, emails bouncing, and companies spending billions on intelligence that quickly goes stale, they built Salmon with a core philosophy: *data should be living*—self-verifying systems that maintain clean CRMs and pipelines automatically.[1]
A pivotal insight was recognizing that traditional vendors deliver static CSVs full of guesswork, prompting the creation of AI agents for continuous sourcing, verification, and enrichment.[1] Early focus powered sales and marketing with live prospect data, marking quick traction in addressing immediate pain points for high-velocity teams.[1][2]
(Note: Salmon Labs at salmonlabs.co is a separate entity—a solo strategy consultancy by Rob Estreitinho focused on marketing for complex businesses—and unrelated to this AI data platform.[3])
Salmon rides the wave of AI-driven data automation, capitalizing on the explosion of real-time intelligence needs amid rising data volumes and AI adoption in enterprise stacks.[1][2] Timing is ideal as businesses grapple with post-pandemic growth pressures, where stale data erodes 40% of sales/marketing ROI, and regulations demand verified info for compliance and KYC.[1]
Market forces like CRM dominance (Salesforce, HubSpot) and the shift from batch processing to continuous pipelines favor Salmon's flexible, agentic approach, influencing the ecosystem by enabling "self-cleaning" systems that boost efficiency for revops and trust teams.[2] It contributes to a broader trend of living data layers, reducing manual ops and accelerating AI applications in sales, fraud prevention, and beyond.
Salmon is poised to expand from CRM enrichment into high-stakes areas like fraud, compliance, and hiring, where real-time verification creates massive value.[1] Trends like agentic AI proliferation and zero-trust data mandates will propel its growth, potentially disrupting rigid vendors with its adaptive, queryable engine.[2]
Its influence may evolve by powering enterprise-wide "data that works as hard as you do," tying back to the core mission: transforming static CRMs into dynamic assets that never go stale, fueling faster decisions in a data-intensive world.[1]
Salmon Labs has raised $3.0M across 1 funding round. Most recently, it raised $3.0M Seed in May 2025.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| May 1, 2025 | $3M Seed | — | Bread And Butter Ventures, DeNA, I/O Ventures, Untapped Capital, Weekend Fund | Announced |
Salmon Labs has raised $3.0M in total across 1 funding round.
Salmon Labs's investors include Bread and Butter Ventures, DeNA, i/o Ventures, Untapped Capital, Weekend Fund.
