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§ Private Profile · 707 Lexington Ave Floor 3, New York, NY 10022, USA
Schematic is a technology company.
Schematic provides a B2B SaaS platform that empowers software companies to manage pricing, packaging, and entitlements dynamically. Its core product decouples monetization logic from engineering, allowing growth and product teams to implement and iterate on various pricing models, including complex usage-based structures, without requiring code changes. The platform offers capabilities for metering, plan management, smart feature flagging, and billing component integration, streamlining the process of defining and enforcing customer access to features.
The company was co-founded in 2023 by Fynn Glover, Jasdeep Garcha, Benjamin Papillon, and Giovanni Hobbins. Their founding insight stemmed from the recognition that product and go-to-market teams often face significant engineering bottlenecks when seeking to rapidly test and deploy new pricing strategies. The founders sought to build a system that would give these teams autonomous control over their monetization levers, enabling agility in a competitive software landscape.
Schematic serves a diverse range of software companies, with its product primarily utilized by growth, product, and sales teams. The platform's vision is to transform pricing from a static, engineering-dependent task into a flexible, strategic growth lever. By providing tools for continuous iteration on monetization, Schematic aims to help businesses adapt quickly to market demands and optimize revenue generation, fostering sustained expansion and product innovation.
Schematic has raised $9.8M across 3 funding rounds.
Schematic has raised $9.8M in total across 3 funding rounds.
Schematic is an Atlanta-based B2B SaaS startup founded in 2023 that provides a developer platform for implementing flexible pricing, packaging, and monetization models.[1][2] It serves product, engineering, and GTM teams at SaaS companies by solving the "last mile" challenge of pricing—enabling code-once deployment of subscriptions, metering, modular add-ons, entitlements, and customer portals that integrate with Stripe and support frameworks like Next.js, React, and Python.[1][2] In September 2024, Schematic raised $4.8M in seed funding led by MHS Capital, with participation from NextView Ventures, Active Capital, Atlanta Ventures, and founders of LaunchDarkly, Salesloft, Salesforce Pardot, and CrowdStrike; the funds will expand its platform.[1]
The platform offers embeddable UI components like customizable pricing tables, checkout flows, usage-based billing, drag-and-drop customer portals, and internal admin tools, reducing the need for repeated code changes when teams iterate on pricing strategies.[2] This addresses a core pain point for growing SaaS businesses, where misaligned pricing hampers revenue, and early momentum includes rapid demo adoption and backing from prominent SaaS investors.[1]
Schematic was founded in 2023 by Jasdeep Garcha, Benjamin Papillon, Giovanni Hobbins, and Fynn Glover in Atlanta, Georgia.[1] The founders identified a gap in B2B SaaS where pricing and packaging decisions evolve rapidly, but engineering bottlenecks slow implementation—often requiring weeks of dev time for simple changes like adding metered usage or modular plans.[1][2] Their idea emerged from this friction, building a platform that lets developers ship monetization once via minimal code, empowering non-technical teams to experiment freely.[2]
Early traction came swiftly: by September 2024, just over a year post-founding, Schematic secured a $4.8M seed round from high-profile investors, signaling strong validation in the competitive SaaS infrastructure space.[1] Note a separate UK entity, Schematic Technologies Ltd (incorporated February 2024), focuses on software development but appears unrelated based on distinct location and scope.[3]
Schematic rides the SaaS pricing evolution trend, where usage-based and hybrid models (metering + subscriptions) now dominate as companies shift from rigid tiers to match customer value amid economic pressures.[1] Timing is ideal post-2023 SaaS reset, with GTM optimization critical for survival—pricing drives 2-5x revenue uplift per industry benchmarks, yet remains a dev bottleneck.[1][2]
Market forces favor it: exploding demand for Stripe-adjacent tools amid $100B+ annual SaaS spend, plus AI-driven product expansions needing dynamic entitlements.[2] Schematic influences the ecosystem by democratizing "pricing as product," akin to LaunchDarkly for flags, enabling faster experimentation and reducing churn in a landscape where 20-30% of SaaS fails on poor packaging.[1]
Schematic is poised to capture share in the $10B+ billing/monetization market by streamlining the dev-GTM handoff, with next steps including platform scaling via seed funds and deeper Stripe/usage billing features.[1][2] Trends like AI agents demanding real-time entitlements and global pricing localization will propel growth, potentially positioning it as the go-to for mid-stage SaaS scaling to $10M+ ARR.
Its influence may evolve into a full entitlements engine, influencing how B2B SaaS packages value—transforming pricing from a quarterly chore into a daily lever, much like Schematic itself transformed for its users.[1][2]
Schematic has raised $9.8M across 3 funding rounds. Most recently, it raised $4.8M Seed in September 2024.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Sep 23, 2024 | $4.8M Seed | MHS Capital | — | Announced |
| May 1, 2024 | $4M Seed | — | Kickstart Fund, NextView Ventures, Science, Edith Harbaugh, Jevon Macdonald, Kyle Porter, Thomas Noonan, TOM Williams | Announced |
| May 1, 2023 | $1M Seed | — | Grotech Ventures, NextView Ventures, Scale Asia Ventures, Edith Harbaugh, Jevon Macdonald, Thomas Noonan | Announced |
Schematic has raised $9.8M in total across 3 funding rounds.
Schematic's investors include MHS Capital, Kickstart Fund, NextView Ventures, Science, Edith Harbaugh, Jevon MacDonald, Kyle Porter, Thomas Noonan, Tom Williams, Grotech Ventures, Scale Asia Ventures.