Seidat

High-Level Overview

Seidat is a Finnish B2B SaaS company that builds a cloud-based presentation platform designed to accelerate sales cycles for tech and software companies. It enables teams to create interactive, trackable sales materials like meeting memos, proposals, and decks that integrate with CRMs, embed multimedia, support eSignatures, and provide analytics on customer engagement.[1][2][3] Serving sales and marketing teams at both small local firms and larger international businesses, Seidat solves key pain points in managing, editing, presenting, sharing, and analyzing dynamic presentations, replacing inflexible tools with automated workflows and centralized content management to help sell outcomes over features and close deals faster.[1][3][4] With pre-seed funding, 11-50 employees, users in 30 countries, and pricing starting at €299/month, it shows steady growth through positive testimonials from CEOs at companies like Limber and Trustmary, who report higher close rates and ROI multiples.[1][2]

Origin Story

Seidat was founded in 2014 in Helsinki, Finland, by Paulus Perkkiö (current Founder & CEO) and his team at Buorre, a design agency specializing in sales and marketing materials.[2][3][5] Frustrated with traditional, inflexible presentation tools during years of building decks for sales, marketing, business, and training under Buorre, they developed Seidat as a more versatile "sales flow platform" that scales with growing teams.[3][5] Key early figures include Artem Kondratev as Head of Software Development & Partner.[2] Pivotal traction came from addressing real sales challenges, leading to pre-seed funding from investors like PC VENTURES and Partinc Capital, expansion to over 10 multinational employees by 2023, invoicing in 9 countries, and active users across 30.[2][3][5] The name "Seidat" draws from Sami holy sites symbolizing fortune and gathering points, mirroring how modern presentations drive business success through storytelling and discussion.[3]

Core Differentiators

Seidat stands out in the crowded presentation software market through sales-specific innovations tailored for tech teams:

• Interactive Sales Workflows: Automates memos and proposals from CRM data, enables real-time customization, multimedia embeds, eSignatures, and trackable sharing to speed cycles and sell outcomes, not just software.[1][3]
• Analytics and Insights: Tracks how materials are shared, slide engagement, and team performance, providing perfect follow-up timing and leadership visibility into customer interest.[1][4]
• Seamless Integrations and Collaboration: Cloud-based with CRM/sales stack compatibility, real-time editing, brand alignment, and centralized management for dynamic teams, reducing manual tasks.[1][2][4]
• Ease and Speed: Intuitive interface with templates, offline presenting, notifications, and content organization praised in reviews for quick setup, efficiency, and ROI—e.g., "every euro spent has come back in multiples."[1][4][6]

Users highlight its simplicity over basic shape libraries or trial limits, positioning it as a full sales content management tool beyond static slides.[4][6]

Role in the Broader Tech Landscape

Seidat rides the trend of sales enablement platforms in a remote, data-driven B2B sales era, where tech buyers demand interactive, personalized experiences amid lengthening cycles and hybrid teams.[1][3] Timing aligns with CRM proliferation (e.g., Salesforce, HubSpot) and AI-augmented sales tools, as Seidat's integrations and analytics capitalize on market forces like content fragmentation and the shift to "meeting-based" processes in SaaS/software sales.[1][2] In Finland's vibrant startup ecosystem (e.g., Maria01 hub), it influences by empowering smaller players to compete globally, fostering efficient storytelling that boosts close rates—echoed in testimonials—and supports the broader move toward outcome-focused selling in a €100B+ sales tech market.[1][2][5]

Quick Take & Future Outlook

Seidat is poised for expansion by deepening AI-driven personalization in sales content and targeting mid-market tech firms hungry for edge in competitive deals. Rising demand for analytics-rich tools amid economic pressures will shape its path, potentially accelerating via Series A funding or partnerships with major CRMs. Its influence may evolve from niche Finnish innovator to global sales flow standard, as teams increasingly prioritize platforms that turn presentations into revenue engines—much like the seidat of old brought fortune to those who gathered around them.[3]