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§ Private Profile · San Francisco, CA, USA
Sensible is a technology company.
Sensible provides an API that extracts and structures data from unstructured and semi-structured documents, powering software-defined workflows. Its platform blends deterministic layout methods with advanced large language model (LLM) extraction. This grants developers granular control over data parsing, abstracting OCR complexities across varied document types, thereby streamlining the process of converting diverse document formats into actionable structured data.
Co-founded by Josh Lewis and Ming Lu, Sensible originated from Lewis's frustration at Newfront Insurance with inadequate developer tools for PDF data extraction. Lewis, with a Ph.D. in accessible machine learning, partnered with Ming Lu, a product leader from Lattice and Intercom. Their shared vision was to transform document parsing from a cumbersome burden into an efficient developer task, addressing a pervasive operational problem for businesses.
Sensible serves financial services, insurance, and healthcare, automating critical information extraction from diverse documents like bank statements and policy forms. The company envisions liberating businesses from manual document processing, allowing them to focus on innovation and core value creation by seamlessly integrating unstructured data into software applications and fostering greater efficiency and strategic advantage.
Sensible has raised $11.0M across 2 funding rounds.
Sensible has raised $11.0M in total across 2 funding rounds.
Sensible has raised $11.0M across 2 funding rounds. Most recently, it raised $4.0M Seed in August 2023.
Sensible is a technology company focused on building software-defined workflows that transform unstructured and semi-structured data into structured, actionable formats. Their core product targets businesses that need to automate and scale document processing, particularly extracting data from complex sources like PDFs. By providing developer tools that offer fine control over data parsing while abstracting away low-level OCR complexities, Sensible helps engineering and operations teams streamline workflows and focus on delivering unique business value. The company is gaining momentum by addressing a critical pain point in data management and workflow automation, a growing need in many industries[3].
Sensible was co-founded by Josh, who encountered firsthand the challenges of managing unstructured data while working at Newfront Insurance. There, he developed internal tools for handling insurance documents such as quotes and certificates but found existing developer tools inadequate for controlling the parsing process effectively. This experience inspired the creation of Sensible to fill that gap. Alongside co-founder Ming, Josh leveraged their combined expertise in engineering and operations to build a solution that simplifies and scales document processing for businesses. This origin story highlights a user-driven innovation born from real-world operational challenges[3].
Sensible rides the growing trend of automation and digital transformation, particularly in data-heavy industries where unstructured documents remain a bottleneck. As businesses increasingly rely on data-driven decision-making, the ability to efficiently convert diverse document formats into structured data is critical. The timing is favorable due to advances in OCR, AI, and workflow automation technologies, alongside rising demand for operational efficiency. Sensible’s approach influences the broader ecosystem by enabling companies to reduce manual data entry, improve accuracy, and accelerate processes, thereby pushing forward the adoption of intelligent automation in enterprise workflows[3].
Looking ahead, Sensible is well-positioned to expand its impact as demand for scalable document processing grows across sectors like insurance, finance, and legal services. Trends such as AI-enhanced data extraction, increased regulatory compliance needs, and remote work will likely shape their product roadmap. Their influence may evolve from a niche developer tool provider to a foundational platform for enterprise workflow automation, potentially integrating with broader AI and RPA ecosystems. Sensible’s user-driven origin and focus on practical, developer-centric solutions suggest a trajectory of steady growth and increasing relevance in the automation landscape[3].
Sensible has raised $11.0M in total across 2 funding rounds.
Sensible's investors include Bee Partners, NextView Ventures, Preston-Werner Ventures, James Beshara, Roger Bamford, Craft Ventures, Abstract Ventures, Kevin Hartz, AirAngels, Alt Capital, Alumni Ventures, Andreessen Horowitz.