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SERHANT. operates as a vertically integrated real estate brokerage, uniquely positioned as a "Brokerage 3.0" that reimagines traditional models through advanced media, technology, and education. The company leverages its internal SERHANT. Studios for award-winning content production, SERHANT. ADX for tech-powered listing exposure, and SERHANT. S.MPLE for disruptive sales technology and workflow optimization. This holistic approach empowers agents with innovative tools and resources designed for the modern real estate market.
Founded by Ryan Matthew Serhant during the global pandemic, the firm emerged from an insight that the industry required a fundamentally different structure, moving beyond conventional brokerage limitations. Serhant, a prominent real estate broker with a decade of experience leading New York City's top sales team and over $14 billion in lifetime sales, established the company to address this perceived void, building on his established success and entrepreneurial vision.
The company serves individuals and developers looking to buy, sell, or rent properties, as well as real estate agents seeking professional development through its "SELL IT" education arm. SERHANT.'s mission is to continuously innovate and push boundaries, focusing on reimagining real estate today for future neighborhoods. The firm cultivates a forward-looking ethos, aiming to foster limitless possibilities for its clients and agents by creating for tomorrow.
SERHANT. has raised $45.0M across 1 funding round.
SERHANT. has raised $45.0M in total across 1 funding round.
SERHANT. has raised $45.0M in total across 1 funding round.
SERHANT.'s investors include Camber Creek, DN Capital, Left Lane Capital.
SERHANT. has raised $45.0M across 1 funding round. Most recently, it raised $45.0M Seed in December 2024.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Dec 1, 2024 | $45M Seed | — | Camber Creek, DN Capital, Left Lane Capital | Announced |
SERHANT. is a real estate brokerage that integrates advanced technology, media, and operational tools to empower agents and disrupt the traditional industry model, positioning itself as "Brokerage 3.0."[2][3] Founded amid the COVID-19 pandemic, it has scaled rapidly from under 100 agents to over 1,200 across 13 states and Washington, D.C., achieving $5.3 billion in sales volume by mid-2025 while maintaining a 99% agent retention rate—far exceeding industry norms—through platforms like Rechat for CRM, marketing, and AI-driven workflows.[1][2]
The company serves real estate agents, clients, and developers by solving inefficiencies in sales, branding, and productivity with proprietary tools such as S.MPLE (AI-enhanced workflow automation), SERHANT. Studios (cinema-quality media production), ID Lab (branding services), and SERHANT. Ready (AI leadership in real estate operations).[3][4][6] This tech-media fusion drives 32% higher revenue for adopting agents and fuels expansion in luxury residential sales, new developments, and global referrals.[1][5][7]
SERHANT. was founded in 2020 by Ryan Matthew Serhant, a renowned real estate broker with over $14 billion in lifetime sales, previously leading New York City's top-ranked sales team to $4 billion in deals.[2][5] A star of Bravo's *Million Dollar Listing New York*, Netflix's *Owning Manhattan*, and a bestselling author, Ryan launched the brokerage during the global pandemic's chaos, viewing it as an opportunity to rebuild a "broken model" with technology, media, and education rather than conventional brokerage tactics.[2][5]
The idea emerged from Ryan's decade of disruption in NYC luxury real estate, where he combined sales prowess with content creation and innovation. Early traction came from leveraging his personal brand and building an ecosystem of tools, starting with a small team that quickly scaled by adopting scalable tech like Rechat, growing sales volume from $1 billion in 2021 to $5.3 billion by mid-2025.[1][2]
SERHANT. stands out in real estate through its integrated tech-media-operational stack, designed for agent empowerment and scalability:
SERHANT. rides the wave of AI and proptech disruption in real estate, where outdated brokerages stall amid high interest rates and consolidation, while tech-enabled firms scale.[1][9] Timing is ideal post-pandemic, as remote tools and data analytics address pain points like fragmented workflows and low agent productivity; SERHANT.'s adoption of Rechat and in-house AI positions it as a leader, projecting top-40 U.S. brokerage status by 2025 end.[1][3]
Market forces like rising demand for luxury/new developments, global buyer pools via media, and AI efficiencies favor its model, influencing the ecosystem by setting standards for "Brokerage 3.0"—inspiring tech integration, media amplification (ADX for data visualization), and agent retention amid a 10x agent growth benchmark.[1][2][6][8] It humanizes proptech, blending human expertise with automation to attract talent and deals.
SERHANT. is primed for further dominance as AI matures in real estate, potentially hitting $10+ billion in volume via expanded AI tools, international referrals, and media IPs like Netflix tie-ins.[1][3][7] Trends like generative AI for personalized marketing and blockchain referrals will amplify its edge, while economic recovery boosts luxury/new dev segments.[9]
Its influence may evolve from NYC disruptor to global proptech powerhouse, redefining brokerages as tech platforms—echoing its origin as a pandemic-born "stepping stone" that scaled while peers faltered, proving technology truly fuels limitless growth.[1][2]
