Setpoint.io

Setpoint.io provides an operating system and infrastructure platform for asset-backed lending. Its core product streamlines complex financial operations for both borrowers and lenders, automating debt facility management, borrowing base calculations, and compliance. This approach enhances data standardization, real-time verification, and transparency, moving credit markets from manual systems.

Founded in 2021 by serial entrepreneurs Ben Rubenstein, Stuart Wall, and Michael Lam, the company emerged from an insight into the credit industry's need for advanced technological infrastructure. They identified widespread operational inefficiencies in traditional asset-backed financing, aiming to build a robust system to address these challenges.

Setpoint.io's solutions serve institutional lenders and diverse borrowers in asset-backed financing. Its long-term vision is to establish the foundational infrastructure layer for the credit industry, fostering enhanced speed, efficiency, and accuracy. This enables more dynamic and reliable capital deployment across the financial ecosystem.

High-Level Overview

Setpoint is a financial technology company providing a SaaS platform that serves as the operating system for capital markets, automating funding lifecycles for lenders, operators, and asset managers.[1][2][3][5] It powers over $50 billion in financed assets annually across asset-backed securities (ABS), asset-backed facilities (ABF), debt, securitized products, equity, private credit, and real estate innovations like iBuyers and single-family rentals, with core tools for collateral management, diligence, portfolio management, and valuations.[2][3][4] Initially focused on proptech with $615 million in bridge capital to enable frictionless real estate transactions—such as contingent-free cash offers for companies like Homeward and Flyhomes—Setpoint has expanded to broader capital markets, funding transactions in hours rather than days or weeks while reducing operational errors.[1][2][3]

The platform solves inefficiencies in post-origination processes like manual document handling via email and Excel, streamlining workflows to boost liquidity, compliance, and speed for institutional lenders and innovators.[1][5] Customers report 99% faster reporting, easier scaling, and cost savings, positioning Setpoint for growth in high-volume financing.[2][3][4]

Origin Story

Founded in 2021 in New York by Stuart Wall (CEO), Ben Rubenstein (President), and Michael Lam (CIO), Setpoint emerged from stealth in 2022 with its SaaS platform and $615 million in debt capital tailored for proptech disruptors.[1][5][6] Wall, emphasizing the company's exclusive focus on modern real estate transactions like bridge funding and fractional ownership, highlighted how they built tools from the ground up to cut closing times from weeks to 40 minutes.[1] The idea stemmed from observing outdated operations in lending—despite easy online loan applications, backend processes relied on error-prone tools like FTP folders, creating risks and limiting access.[5]

Early traction came from proptech leaders like Flyhomes, Homeward, Reali, and Houwzer adopting the platform to power 25,000 home transactions in 2022, enabling "Buy with Cash" and "Buy Before You Sell" models without rigid capital sources.[1] This pivot to a full capital markets OS reflects evolution from real estate-specific infrastructure to serving diverse asset classes, backed by a team of engineers, capital experts, and specialists.[2][3][5]

Core Differentiators

• End-to-End Automation: Comprehensive SaaS tools—including collateral management, diligence agent, calculation agent, portfolio, and valuations services—automate the full funding lifecycle from origination to securitization, eliminating manual tasks and enabling funding in as little as 24 hours.[2][3][4]
• Integrated Capital Provision: Combines tech with purpose-built bridge financing ($615M initially, now supporting $50B+ assets), offering flexible, non-rigid capital for real estate innovators like iBuyers and single-family rentals.[1][2][3]
• Ease of Use and Speed: No engineering setup required; intuitive platform delivers 99% faster reporting, precise compliance, and seamless integration, saving time, money, and stress for scaling operators.[2][3][4]
• High Data Standards and Customization: Tailored for capital markets pros across debt, equity, private credit, and institutional lending, with tech-enabled precision in diligence and reporting.[3][4][5]
• Proven Traction: Powers rapid closings for proptech (e.g., Flyhomes testimonials) and broader markets, fostering efficiency without overhead.[1][2]

Role in the Broader Tech Landscape

Setpoint rides the fintech trend toward capital markets automation, addressing fragmentation in post-origination lending where technology has modernized applications but not operations.[5] Timing aligns with rising demand for liquidity in real estate and ABS amid competitive housing markets and complex facilities like warehouses and securitizations.[1][3] Market forces favoring it include proptech growth (e.g., iBuying, power buying), private credit expansion, and the need for scalable infrastructure amid $50B+ asset volumes.[2][3]

By standardizing processes, Setpoint enhances trust in credit systems, improves borrower access, and influences the ecosystem through partnerships with lenders and asset managers, enabling faster innovation in asset classes from single-family rentals to securitized products.[2][4][5]

Quick Take & Future Outlook

Setpoint is poised to dominate as the capital markets OS, expanding from proptech roots to all asset classes with its tech-capital hybrid model.[3] Next steps likely include deeper penetration in private credit and securitized products, leveraging $50B+ scale for AI-enhanced automation and new facilities.[2][4] Trends like tokenized assets, rising interest rates pressuring liquidity, and regulatory pushes for compliance will amplify its edge, potentially evolving influence toward full-spectrum loan syndication platforms. This builds on its stealth-era momentum, making capital efficient and error-free for a digitized financial future.[1][5]