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§ Private Profile · Tel Aviv, Israel
Sett is a technology company.
Sett develops an AI-powered platform tailored for the mobile gaming industry, providing tools to automate and optimize the creation of marketing assets. Its core offering involves agentic AI systems that generate diverse user acquisition videos and playable ads, systematically discovering high-performing creatives. The platform analyzes campaign data and player behaviors to adapt and refine content, enabling studios to produce, test, and scale engaging game content efficiently.
The company was founded by Amit Carmi, CEO, and Yoni Blumenfeld, CTO. Their foundational insight stemmed from the observed challenges within mobile game user acquisition, where rising costs and the complexity of creative content development, exacerbated by changes like Apple's IDFA, created a clear need. They recognized the substantial opportunity to leverage AI agents to automate and optimize the creation of marketing and in-game content.
Sett's product serves mobile game studios, empowering them to overcome production bottlenecks and gain a competitive edge in a saturated market. The company’s vision is to dismantle traditional barriers between game concepts and finished content, enabling teams to rapidly develop and deploy successful game assets. Moving forward, Sett aims to extend its AI capabilities beyond user acquisition into broader in-game experiences and new game development.
Sett has raised $27.0M across 2 funding rounds.
Sett has raised $27.0M in total across 2 funding rounds.
Sett is an AI-powered platform that enables mobile game user acquisition (UA) and marketing teams to ideate, produce, and launch video and playable ad creatives at scale.[1][2][3] It serves mobile gaming studios like Zynga, Scopely, Playtika, Rovio, and Unity by automating high-quality, production-ready ads optimized for performance, addressing the pain point of costly and time-intensive creative production.[2][3] The platform's agentic AI engine analyzes live campaign data, competitor actions, and trends to deliver fresh concepts 15 times faster and 25 times cheaper than manual methods, driving better business results with zero onboarding required.[2][3]
Emerging from stealth in 2025 with $27M in funding, Sett has strong growth momentum, boasting over 100 gaming studios on its waitlist and plans to expand into in-game content generation.[3]
Sett was co-founded in 2022 in Tel Aviv by CEO Amit Carmi and CTO Yoni Blumenfeld, who identified a critical bottleneck in mobile gaming: creating effective playable ads and marketing creatives that mimic game experiences but demand significant time and cost.[3] The duo built an in-house game engine and agentic AI layer to automate this process, starting in stealth mode to refine product-market fit with early customers like Zynga and Scopely.[3] A pivotal moment came in early 2025 with their official website launch, followed by a high-profile exit from stealth announced via TechCrunch, securing $27M to scale engineering and AI talent amid surging demand.[3]
Sett rides the wave of agentic AI transforming mobile gaming, where UA creatives are essential for visibility in a crowded $100B+ market dominated by short-lived hits.[3] Timing aligns with explosive GPU advancements (e.g., Nvidia's market cap surge) fueling AI training on vast game data, while market forces like rising ad costs and creative fatigue favor automation.[2][3] By lowering barriers for studios to produce "winning" ads, Sett influences the ecosystem, empowering mid-tier developers to compete with giants and accelerating innovation in playable formats that boost install rates.[1][3]
Sett's trajectory points to dominance in AI-driven game marketing, with hiring from its $27M raise fueling waitlist onboarding and platform evolution toward full-spectrum content generation—including in-game assets via its extensible engine.[3][5] Trends like multimodal AI and end-to-end game dev agents will shape its path, potentially expanding beyond mobile to broader gaming. As creative scale becomes table stakes, Sett could redefine UA efficiency, turning today's waitlist into tomorrow's industry standard and amplifying mobile gaming's hit-driven ecosystem.
Sett has raised $27.0M across 2 funding rounds. Most recently, it raised $15.0M Series A in May 2025.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| May 1, 2025 | $15M Series A | Bessemer Venture Partners | Better Tomorrow Ventures, Carabela, Felicis Ventures, Lorie&co, Preface Ventures, Symbol VC, Akin Babayigit, Ameet Patel, Akin Babayigit, Saga, VGames | Announced |
| May 1, 2025 | $12M Seed | — | Bessemer Venture Partners, Better Tomorrow Ventures, Carabela, Felicis Ventures, Lorie&co, Preface Ventures, Symbol VC, Akin Babayigit, Ameet Patel | Announced |
Sett has raised $27.0M in total across 2 funding rounds.
Sett's investors include Bessemer Venture Partners, Better Tomorrow Ventures, Carabela, Felicis Ventures, Lorie&co, Preface Ventures, Symbol VC, Akin Babayigit, Ameet Patel, Saga, VGames.