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§ Private Profile · Los Angeles, CA, USA
Crypto-currency trading platform.
SFOX has raised $23.0M across 1 funding round.
Key people at SFOX.
SFOX was founded in 2014 by George Melika (Founder/CTO) and Akbar Thobhani (Founder).
SFOX has raised $23.0M in total across 1 funding round.
SFOX, a YC-backed company, makes it easy for enterprises to trade bitcoin. We started with an advanced trading platform that uses algorithms to provide a competitive advantage to our customers. SFOX now aims to expand international commerce by making it easy to trade any currency and settle in real time.
SFOX has raised $23.0M across 1 funding round. Most recently, it raised $23.0M Series A in August 2018.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Aug 1, 2018 | $23M Series A | Tribe Capital, Social Capital | Accel, AirAngels, ALT Capital, Better Tomorrow Ventures, C2 Investment, Caffeinated Capital, CP Ventures, Dhvc (digital Horizon Capital), FJ Labs, Greenoaks Capital, Innovation Endeavors, Insight Partners, Kleiner Perkins, Oyster Ventures, Pareto Holdings, Scale Venture Partners, Susa Ventures, The HIT Forge, Aaron Levie, Adam D'angelo, Amjad Masad, Azeem Azhar, Claire Hughes Johnson, Kyle Vogt, Larry Summers, Mark Gillespie, Mark Britto, Nathan Blecharczyk, Brock Pierce, Danhua Capital, Digital Currency Group, Khosla Ventures, SV Angel, Upside Partnership, Y Combinator | Announced |
SFOX was founded in 2014 by George Melika (Founder/CTO) and Akbar Thobhani (Founder).
SFOX has raised $23.0M in total across 1 funding round.
SFOX's investors include Tribe Capital, Social Capital, Accel, AirAngels, Alt Capital, Better Tomorrow Ventures, C2 Investment, Caffeinated Capital, CP Ventures, DHVC (Digital Horizon Capital), FJ Labs, Greenoaks Capital.
Key people at SFOX.
SFOX is an enterprise-grade cryptocurrency trading platform designed primarily for institutional investors, businesses, hedge funds, family offices, and professional traders. It provides advanced trading technology that aggregates liquidity from multiple crypto exchanges worldwide, enabling users to access deeper liquidity, better pricing, and more efficient trade execution than trading on individual exchanges alone. The platform leverages proprietary algorithms and smart order routing to optimize price discovery and minimize market impact, supporting real-time settlement and cross-currency trading. SFOX’s mission is to unify the fragmented crypto ecosystem by offering a seamless, secure, and scalable infrastructure that empowers institutions to trade digital assets more effectively, unlocking new opportunities in crypto markets[1][2][3][6].
Founded in 2014 by a team with extensive experience in equities trading platforms—including prior ventures like UNX and Nuveen Investments—SFOX emerged from the founders’ recognition of the crypto market’s fragmentation and inefficiencies. Their background in traditional finance and technology, with leadership from firms such as Goldman Sachs, Citadel, Airbnb, and the CFTC, informed the creation of a platform that integrates liquidity globally through a single access point. This approach aimed to resolve the complexities of crypto trading for institutional clients. Over time, SFOX evolved from a bitcoin trading facilitator to a comprehensive platform supporting a broad range of digital assets and international commerce[1][6].
SFOX rides the wave of institutional adoption and maturation in the cryptocurrency market, addressing critical pain points such as liquidity fragmentation, price inefficiencies, and operational complexity. The timing is crucial as digital assets increasingly integrate with traditional finance, demanding scalable, secure, and compliant trading infrastructure. Market forces favor platforms that can aggregate liquidity globally and offer sophisticated execution tools, enabling institutions to trade large volumes discreetly and efficiently. By unifying the crypto ecosystem through a single platform, SFOX influences the broader fintech and crypto landscape by setting new standards for institutional crypto trading, fostering greater market stability, and accelerating mainstream adoption[1][3][6].
Looking ahead, SFOX is positioned to expand its influence by enhancing its prime brokerage services, including upcoming custodian offerings and staking rewards that provide passive income opportunities while maintaining asset security. Trends such as increasing regulatory clarity, institutional demand for diversified digital asset exposure, and the rise of decentralized finance (DeFi) will shape its trajectory. SFOX’s continued innovation in algorithmic trading and liquidity aggregation will likely deepen its competitive moat, enabling it to serve a growing client base seeking capital efficiency and operational simplicity. As the crypto ecosystem evolves, SFOX’s role as a nexus of global liquidity and institutional-grade infrastructure will be pivotal in driving scalable growth and broader acceptance of digital assets[5][7][9].
