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§ Private Profile · 998 Old Country Rd Ste C Pmb 323, Plainview, New York, 11803, United States
Soil Connect is a technology company.
Soil Connect operates a tech-enabled platform and SaaS marketplace for construction professionals. Its core offering streamlines the sourcing, tracking, and management of dirt and aggregates. The platform aims to boost operational efficiency, significantly reduce costs, and save time for materials logistics across all project sizes.
Co-founders Cliff Fetner and Daniel Fetner launched the company in 2019. Their insight originated from the inherent inefficiencies and lack of transparency in the traditional dirt and aggregates market. They sought to provide a direct solution, enabling a quicker and more economical process for re-sourcing and relocating essential materials.
Soil Connect serves diverse clients, including contractors, developers, and landscaping businesses. Its vision prioritizes reducing customer expenses through efficient material connections. The company also strives to minimize environmental impact from transport and integrate actionable, data-driven insights into construction's dirt management.
Soil Connect has raised $3.0M across 1 funding round.
Soil Connect has raised $3.0M in total across 1 funding round.
Soil Connect has raised $3.0M across 1 funding round. Most recently, it raised $3.0M Seed in June 2020.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Jun 1, 2020 | $3M Seed | Heartland Ventures, Andy Greenfield | Pioneer Fund, AB Investment Group, Altmark Group, Bazella Contracting, Cristina Aparicio Maeztu, Great Oaks Venture Capital, J.g. Pertucci Company, Situs Real Estate | Announced |
Soil Connect has raised $3.0M in total across 1 funding round.
Soil Connect's investors include Heartland Ventures, Andy Greenfield, Pioneer Fund, AB Investment Group, Altmark Group, Bazella Contracting, Cristina Aparicio Maeztu, Great Oaks Venture Capital, J.G. Pertucci Company, Situs Real Estate.
Soil Connect is a SaaS-enabled digital marketplace launched in 2019 that connects construction professionals to source, transport, and manage soil, aggregates, and related materials, addressing inefficiencies in a multi-billion-dollar industry.[1][2][3] It serves contractors, developers, excavators, landscapers, and suppliers by enabling listings, requests, real-time tracking, and transactions, solving high transport costs, fragmented sourcing, and lack of market data while reducing environmental impact through shorter hauls.[1][2][3][4] The platform has shown strong growth, with 150% year-over-year revenue increase in 2025, over 30 million cubic yards of dirt moved, $100 million+ saved for customers, expansion into 9 new markets, and a user base exceeding 13,000.[4]
Founded in 2019 (with some sources noting 2018 activity) by third-generation builder and developer Cliff Fetner, Soil Connect emerged from the need to bring transparency to the opaque "old school" dirt management world, where sourcing and moving materials was slow, expensive, and inefficient.[1][2][3][5] Fetner, drawing on family expertise in construction, created the platform as a simple app-based solution to connect dirt suppliers with those needing it, quickly gaining institutional backing as the first digital marketplace in this sector.[2][3] Early traction built on its core matchmaking for soil and aggregates, evolving under CEO Jonathan Alvarado to include advanced features like Quote Hub for preconstruction budgeting and partnerships with material suppliers.[2][4][5]
Soil Connect rides the wave of digital transformation in construction (Construction Tech or ConTech), targeting earthwork—a cost-sensitive phase plagued by inaccurate planning, volatile hauling rates, and fragmented supply chains in the $multi-billion aggregates industry.[2][4][6] Timing aligns with Industry 4.0 trends like IoT, AI, big data, drones for surveys, and cloud platforms, which address resource depletion, emissions, and inefficiencies amid rising project costs and sustainability mandates.[6] Market forces favoring it include infrastructure booms, environmental regulations pushing shorter hauls, and preconstruction digitization needs; it influences the ecosystem by centralizing data, enabling scalable logistics, and fostering supplier networks, much like Uber for dirt in a sector slow to adopt tech.[1][3][4][6]
Soil Connect is poised for accelerated growth with its full Quote Hub rollout in early 2026, enhancing preconstruction accuracy and expanding into more markets amid ConTech's push for cost controls.[4] Trends like AI-driven analytics, blockchain for compliance, and IoT integration will shape its path, amplifying savings and sustainability in an industry facing labor shortages and green building pressures.[6] Its influence could evolve from niche brokerage to essential infrastructure for dirt economies, potentially attracting acquisitions or further funding as it scales the largest user network—redefining how construction pros handle the foundational "dirt work" that underpins every project.[4]