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§ Private Profile · Copenhagen, Denmark
Instant SaaS management
Sorted has raised $22.0M across 3 funding rounds.
Key people at Sorted.
Sorted was founded in 2022 by Adam Ingwersen (Founder) and Frederik Ingwersen (Founder).
Sorted has raised $22.0M in total across 3 funding rounds.
The first completely automated SaaS management software.
Scrap the spreadsheets and avoid slack surveys when you need to run compliance audits, provisioning users, or track unused licenses. Sorted provides visibility to admins in 2 minutes without sacrificing employee flexibility.
Sorted was founded in 2022 by Adam Ingwersen (Founder) and Frederik Ingwersen (Founder).
Sorted has raised $22.0M in total across 3 funding rounds.
Sorted's investors include Shiv Kapoor, Pi Labs, Fifty Years, Foundamental, Antler, Archipelago Ventures, Circular Plastics Accelerator, Conduit Connect, Kunal Bahl, Rohit Bansal, Beenext, Titan Capital.
Key people at Sorted.
Sorted has raised $22.0M across 3 funding rounds. Most recently, it raised $15.0M Series A in September 2025.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Sep 25, 2025 | $15M Series A | — | Shiv Kapoor | Announced |
| Apr 1, 2024 | $2M Seed | PI Labs | Fifty Years, Foundamental, Antler, Archipelago Ventures, Circular Plastics Accelerator, Conduit Connect | Announced |
| Mar 22, 2023 | $5M Seed | — | Kunal Bahl, Rohit Bansal, Beenext, Titan Capital, White Venture Capital | Announced |
Sorted Group is a Manchester-based SaaS company specializing in instant SaaS management for retailers and e-commerce businesses, focusing on optimizing delivery and returns operations. Its platform serves enterprise and mid-tier retailers by providing agile technology to improve shipping options, reduce delivery costs, and enhance customer satisfaction. Recognized clients include Dyson, ASOS, Mindful Chef, Lush, and B&Q. The company addresses the common pain points retailers face with carriers and delivery inefficiencies, enabling them to meet rising consumer expectations in e-commerce delivery[1][2][4].
Founded in 2010 originally as My Parcel Delivery by David Grimes and Paul Haydock, Sorted emerged from Grimes’s personal frustration with slow, costly parcel shipping and limited business shipping accounts. After running a branded merchandise business and a parcel delivery comparison site, Grimes identified a market gap for more agile delivery technology tailored to retailers of all sizes. The company evolved from this initial concept, rebranding to Sorted in 2017 and expanding its client base to major global retailers. Key leadership changes include the appointment of Carmen Carey as CEO in 2021, who has been steering the company through its next growth phase[1][2][4][5][6].
Sorted rides the wave of e-commerce growth and the increasing demand for superior delivery experiences, a critical component of customer satisfaction and retention. The timing is favorable given the rise of online shopping, consumer expectations for fast and flexible delivery, and the complexity of managing returns. Market forces such as digital transformation in retail and the need for cost-efficient logistics solutions work in Sorted’s favor. By enabling retailers to break free from limited carrier options and outdated shipping technology, Sorted influences the broader ecosystem by pushing innovation in delivery management and returns optimization[1][2][4].
Looking ahead, Sorted is positioned to deepen its impact as a delivery experience platform of choice, focusing on reducing delivery costs and optimizing returns for high-volume retailers. Trends shaping its journey include continued e-commerce expansion, demand for sustainability in logistics, and advances in AI-driven supply chain optimization. With new leadership and strategic focus, Sorted’s influence is likely to grow, helping retailers navigate increasingly complex delivery landscapes while enhancing customer experience. This evolution ties back to its founding mission of solving real-world shipping frustrations with innovative technology[2][5].