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§ Private Profile · Amsterdam, Netherlands
Source.ag is a technology company.
Source.ag develops artificial intelligence-driven software solutions for commercial fruit and vegetable growers. Its platform offers integrated modules for harvest forecasting, cultivation management, and irrigation control, optimizing greenhouse operations. The company leverages advanced data analytics and plant science, providing growers with tools to enhance efficiency, improve yields, and mitigate risks.
Rien Kamman and Ernst van Bruggen founded Source.ag in November 2020. Their insight stemmed from a passion for democratizing global access to fresh produce. They saw the potential of applying advanced AI to greenhouse cultivation, addressing food security and resource efficiency challenges by empowering growers with sophisticated software.
The company's software is utilized by commercial greenhouse growers worldwide, assisting them in making data-driven decisions and scaling operations efficiently. Source.ag’s vision seeks a future where sustainable agriculture guarantees an abundant, climate-resilient supply of fresh produce for all. They remain committed to collaborating with growers to meet evolving agricultural demands.
Source.ag has raised $55.0M across 4 funding rounds.
Source.ag has raised $55.0M in total across 4 funding rounds.
Source.ag is an Amsterdam-based technology company specializing in AI-driven software for controlled environment agriculture (CEA), particularly greenhouses growing tomatoes, bell peppers, and cucumbers.[1][2][4] It builds an integrated platform that centralizes data from sensors, simulates plant behavior, and provides tools like yield forecasting, automated irrigation, and cultivation management to optimize resource use, boost yields, and reduce risks for fruit and vegetable growers worldwide.[1][2][3][5] Serving over 300 greenhouses across 2,500 hectares in 18 countries—supplying produce for an estimated 40 million people daily—Source.ag solves key challenges in CEA, such as labor shortages, climate variability, and scalability, enabling efficient, climate-resilient farming within planetary boundaries.[4][5] The company has shown strong growth momentum, raising $27M in Series A (2023) and $17.5M in Series B (November 2025, total funding >$60M), expanding into North America, and launching products like Source Harvest Forecast and Plant Balance metrics.[2][4][5]
Source.ag was founded in 2020 in Amsterdam, Netherlands, by Rien Kamman (CEO) and Ernst van Bruggen (CCO, listed as CPO in some sources), who combined expertise in technology, plant science, and data analytics.[1][2][4][5][7] The idea emerged from recognizing CEA's potential to address global food production needs amid climate change, water scarcity, and a shortage of experienced growers, while partnering closely with leading growers to digitize on-the-ground knowledge into AI tools.[1][3][4] Early traction came quickly: the Source Plant App launched in August 2022 for tomatoes, followed by expansions to peppers (2023) and cucumbers (2023), with Series A funding of $27M in January 2023 fueling growth.[2] Pivotal moments include covering 1,400+ hectares by March 2024, North American expansion in June 2024, and recent 2025 launches like Source Cultivation Management and a $17.5M Series B led by Astanor Ventures, with participation from Enza Zaden and Harvest House.[2][4][5]
Source.ag stands out in the agtech space through its focus on applied AI tailored for CEA, blending digitalization, plant science, and grower collaboration. Key strengths include:
Source.ag rides the CEA and agtech wave, addressing urgent global needs: feeding 9.7B people by 2050 amid climate-driven yield drops, 70% of freshwater used in agriculture, and diet access gaps affecting billions.[3] Timing is ideal as economic pressures and land/water constraints favor controlled greenhouses over open fields, but human expertise shortages limit scaling—Source.ag's AI codifies this knowledge as an accessible "co-pilot."[3][4][5] Market forces like rising fresh produce demand and AI maturation work in its favor, with deployments already influencing supply chains in Europe and North America.[2][4] By partnering across the ecosystem (growers, breeders, co-ops), it democratizes high-efficiency farming, accelerates CEA adoption, and pushes sustainable food production toward planetary boundaries.[1][3]
Source.ag is poised for global dominance in CEA AI, leveraging its $60M+ war chest to expand product suites, deepen partnerships, and scale beyond 2,500 hectares into new crops and regions.[4][5] Trends like applied AI integration, autonomous ag systems, and climate-resilient supply chains will propel it, potentially automating more of the value chain from forecasting to harvest. Its influence may evolve from niche greenhouse optimizer to ecosystem standard-setter, sustainably boosting fresh produce access worldwide—echoing its founding mission to empower growers against tomorrow's food challenges.[2][3][5]
Source.ag has raised $55.0M across 4 funding rounds. Most recently, it raised $18.0M Series B in November 2025.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Nov 1, 2025 | $18M Series B | Astanor Ventures | Gaingels, Okapio LTD, Trajectory Ventures, Trimble Ventures, Sahin Boydas, Jaap Mazereeuw, Jelte VAN Kammen | Announced |
| Jun 7, 2023 | $4M Series A Plus | Arnout Dijkhuizen, E14 Fund, SK Networks | Lucas Mann | Announced |
| Feb 1, 2023 | $23M Series A | Astanor Ventures | Acre Venture Partners, Congruent Ventures, Prelude Ventures, The March Group, Derek Jeter, Jonathan Neman | Announced |
| Mar 1, 2022 | $10M Seed | Acre Venture Partners | Astanor Ventures, Congruent Ventures, Prelude Ventures, The March Group, Derek Jeter, Jonathan Neman, Kees VAN Veen, E14 Fund, Harvest House Cooperative, Rainbow Growers | Announced |
Source.ag has raised $55.0M in total across 4 funding rounds.
Source.ag's investors include Astanor Ventures, Gaingels, Okapio Ltd, Trajectory Ventures, Trimble Ventures, Sahin Boydas, Jaap Mazereeuw, Jelte van Kammen, Arnout Dijkhuizen, E14 Fund, SK Networks, Lucas Mann.