Southern Cross Austereo

Southern Cross Austereo (SCA) is an Australian media company, delivering radio and digital audio content. It operates numerous FM, AM, and DAB+ stations, alongside digital brands like LiSTNR, Hit, and Triple M. SCA also provides a podcast library and live sports coverage, as a complete audio ecosystem.

SCA was founded in 2004 as a Macquarie Bank subsidiary. The insight was to consolidate regional radio markets across Australia, building a significant media presence. This led to its 2007 expansion into television broadcasting through acquiring Southern Cross Broadcasting, broadening its media footprint.

SCA serves audiences seeking diverse content and advertisers targeting engaged listeners. Its platforms deliver news, entertainment, and sports programming. The company's vision is to shape Australia's audio future, creating an integrated, impactful experience that connects audiences and delivers results for partners.