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SponsorCX offers an all-in-one software platform designed for comprehensive sponsorship management. Its core product streamlines the entire sponsorship lifecycle for both properties and brands, encompassing inventory management, pipeline tracking, agreement automation, and fulfillment. The platform provides tools for data dashboards and reporting, account management, and scheduling, enhancing efficiency and collaboration in sponsorship operations across various industries.
Jason Smith founded SponsorCX in 2017, with Creed Mangrum joining as co-founder. Smith, drawing on his background in sponsorships, recognized the inherent chaos and inefficiency prevalent in traditional sponsorship management processes. This insight fueled the creation of a technological solution aimed at bringing order, organization, and improved communication to an industry often burdened by manual tracking and disjointed workflows.
The platform serves a diverse clientele, including sports organizations, arts institutions, and entertainment entities, enabling them to optimize their sponsorship efforts. SponsorCX’s vision is to empower properties and brands to maximize revenue potential, simplify complex tasks, and deliver exceptional experiences by providing a centralized, efficient system for managing all aspects of their sponsorships.
SponsorCX has raised $5.0M across 1 funding round.
SponsorCX has raised $5.0M in total across 1 funding round.
SponsorCX is a Utah-based technology company founded in 2017 that provides an all-in-one sponsorship management software platform. It serves both properties (e.g., sports teams, venues, festivals) and brands, solving the problem of inefficient sponsorship processes by replacing spreadsheets with real-time tools for sales, inventory tracking, pipeline management, agreement generation, fulfillment, scheduling, and reporting—all accessible via a mobile app.[1][2][3][4]
The platform streamlines the full sponsorship lifecycle, offering features like customizable workflows, integrated messaging, approval processes, and proof-of-performance reporting, with seamless integrations to tools such as Salesforce, HubSpot, QuickBooks, and ticketing systems. SponsorCX recently secured $4.6 million in Kickstart-led funding to expand brand-focused features, sales, marketing, customer success, and product development, fueling its growth in the $100 billion sponsorship industry.[2][3]
SponsorCX was founded in 2017 in Utah, US, by Jason Smith (CEO, with a background in Advertising Communications from Brigham Young University) and Creed Mangrum (CTO, MIT graduate in Computer Science and Molecular Biology, experienced in building web and mobile apps for startups).[1][4] Backed by decades of sponsorship industry expertise, the company emerged to modernize a fragmented market reliant on manual tools like spreadsheets.[2]
Early traction built on the founders' vision for intuitive, scalable solutions, leading to a comprehensive platform that supports collaboration between properties and brands. A pivotal moment came with the $4.6 million funding round led by Kickstart, joined by angels like former Spiff cofounders Jeron Paul and Matt Stapleton, and Pluralsight founder Aaron Skonnard, accelerating platform enhancements and market expansion.[2]
SponsorCX stands out in sponsorship management through these key strengths:
SponsorCX rides the wave of SaaS modernization in the $100 billion sponsorship industry, where brands and properties increasingly demand data-driven, real-time tools amid rising event marketing demands post-pandemic.[2] Timing aligns with digital transformation trends in live events, sports, and experiential marketing, fueled by market forces like hybrid events, personalized activations, and ROI accountability.[2][3]
By bridging properties and brands in one platform, SponsorCX influences the ecosystem through enhanced integrations and efficiency, reducing silos and enabling scalable growth for teams, venues, and festivals—positioning it as a leader in a niche ripe for software disruption.[2][4]
SponsorCX is poised for rapid scaling with its recent $4.6 million funding, prioritizing brand tools, ticketing integrations, and team expansion to capture more of the sponsorship market.[2] Trends like AI-driven analytics, deeper CRM/ticketing synergies, and mobile-first experiences will shape its trajectory, amplifying its edge in collaborative management.
As sponsorships evolve with immersive tech and data transparency, SponsorCX's dual-sided platform could redefine partnerships, evolving from a Utah innovator to a global standard—transforming how the $100B industry operates from chaos to precision.[2][3]
SponsorCX has raised $5.0M in total across 1 funding round.
SponsorCX's investors include Kickstart Fund, L Catterton Growth, Aaron Skonnard.
SponsorCX has raised $5.0M across 1 funding round. Most recently, it raised $5.0M Series U in April 2025.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Apr 1, 2025 | $5M Series U | — | Kickstart Fund, L Catterton, Aaron Skonnard | Announced |
