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§ Private Profile · Addison, TX, USA
SPOTIO is a technology company.
SPOTIO delivers specialized field sales software, optimizing outside sales teams and managers. Its platform offers tools for territory management, lead qualification, activity tracking, and smart scheduling. By integrating mapping with sales data, it empowers professionals to efficiently plan routes, log interactions, and identify high-potential leads in the field for a productive, data-driven approach.
Founded in 2014 by Trey Gibson, SPOTIO emerged from his direct experience leading field sales. He identified a critical lack of visibility into rep activities and territory performance, creating inefficiencies. This insight motivated Gibson to build a platform delivering clear operational insights for leaders and equipping reps with essential execution tools.
SPOTIO primarily serves B2B and B2C organizations with field-based sales teams, enhancing their operational efficiency and sales outcomes. Its vision is to transform how outside sales operates, moving from manual, disconnected processes to a cohesive, optimized, and data-informed methodology. It maximizes effectiveness and productivity for dispersed salesforces.
SPOTIO has raised $5.0M across 1 funding round.
SPOTIO has raised $5.0M in total across 1 funding round.
SPOTIO has raised $5.0M across 1 funding round. Most recently, it raised $5.0M Series A in January 2020.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Jan 1, 2020 | $5M Series A | Ballast Point Ventures | — | Announced |
SPOTIO has raised $5.0M in total across 1 funding round.
SPOTIO's investors include Ballast Point Ventures.
SPOTIO is a mobile-first field sales engagement platform that provides comprehensive tools for outside sales teams, including territory management, route optimization, lead generation, activity tracking, and CRM integrations.[1][2][4][5] It serves field sales reps and managers in industries like solar, telecom, home improvement, storm restoration, alarm/security, and pest control, solving key problems such as lack of visibility into field activities, inefficient territory coverage, manual data entry, and unoptimized routing.[1][2][4][5][6] By delivering real-time data syncing, location-verified tracking, and automation, SPOTIO boosts productivity, accountability, and revenue growth; it's recognized as the G2 Leader in Field Sales Software, with pricing starting at $39 per month and a track record of 31 G2 awards in 2024.[1][2][3]
The platform centralizes sales operations through a mobile app for reps and desktop tools for managers, enabling features like AI-powered assistance, multi-channel communications (calls, emails, texts), sales pipeline visualization, and performance analytics.[2][4][5] This has driven strong growth momentum, including multiple "Best Place to Work" awards and adoption by thousands of teams for high-volume residential and strategic account sales.[1][3][4]
SPOTIO was founded in 2014 by CEO Trey Gibson in Addison, Texas, stemming directly from his firsthand experience leading a field sales team plagued by a "visibility crisis"—reps worked unoptimized territories with no managerial insight into activities.[1][3] This pain point inspired a solution focused on real-time tracking and territory intelligence, evolving from a basic fix into a full platform for execution, visibility, and growth.[1]
Early traction built on addressing core field sales inefficiencies, with the company securing under $5M in total funding across two rounds.[3] Pivotal moments include rapid expansion to serve door-to-door and canvassing teams, culminating in accolades like six "Best Place to Work" wins and 31 G2 awards in Winter 2024, solidifying its market position.[1][3]
SPOTIO rides the trend of mobile-first sales acceleration amid rising demand for outside sales in direct-to-consumer sectors like home services and renewables, where field efficiency directly impacts revenue in fragmented markets.[4][6] Timing aligns with post-pandemic shifts to hybrid sales models and AI-enhanced tools, capitalizing on market forces like data-driven decision-making and the need for verified field activity amid remote management challenges.[1][2][5]
It influences the ecosystem by setting standards for field sales software—outpacing competitors in G2 evaluations—and enabling scalability for SMBs in solar, pest control, and telecom, fostering growth through integrations and real-time visibility that amplify CRM ecosystems.[1][3][5][6]
SPOTIO is poised to expand its AI capabilities and multi-channel features, targeting deeper penetration in enterprise field sales while maintaining dominance in high-velocity residential markets.[4][5] Trends like advanced analytics, predictive routing, and seamless ecosystem integrations will shape its trajectory, potentially driving further funding and acquisitions amid booming demand for sales automation.[3][6] As field sales evolves with location intelligence, SPOTIO's focus on verified data and execution could solidify it as the go-to platform, transforming visibility crises into sustained revenue machines—echoing its founding mission.[1]