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§ Private Profile · New York City, NY, USA
Stova is a technology company.
Stova provides a comprehensive, cloud-based platform for end-to-end event management and associated services. Its core product streamlines the entire event lifecycle, from initial planning, scalable registration (virtual, in-person, hybrid), execution, to vital post-event analytics. This integrated solution simplifies complex event organization for diverse clients seeking efficient and effective management.
The company, now Stova, originated from the founding of eTouches by Leonora Valvo in 2011, driven by an insight for integrated event technology. It evolved, rebranding to Aventri, then later merged with MeetingPlay in 2022 to form Stova, continually adapting to market demands. This trajectory reflects a commitment to robust, adaptable solutions for event organizers.
Stova supports diverse customers, including large enterprises, leveraging its platform for critical events that strengthen client relationships. Its vision prioritizes continuous innovation, adapting offerings to clientele's dynamic needs. Stova aims to equip event professionals with the necessary tools to create impactful experiences, fostering engagement and successful outcomes for their organizations.
Stova has raised $52.0M across 4 funding rounds.
Stova has raised $52.0M in total across 4 funding rounds.
Stova has raised $52.0M in total across 4 funding rounds.
Stova's investors include Alsop Louie Partners, Connecticut Innovations, Benjamin Levin, Building Ventures, Point Judith Capital, Primetime Partners, Cava Capital, Greycroft.
Stova is an end-to-end event management software platform providing flexible technology solutions for in-person, virtual, and hybrid events of any size or location.[1][2][4][5] It serves event organizers, planners, and enterprises across industries like technology, aerospace, finance, and hospitality—clients include Airbus, Microsoft, HSBC, and Informa—solving pain points in event planning, registration, execution, and analytics by unifying fragmented workflows into a scalable ecosystem.[1][4][5][6] With $52.1 million in revenue, 248 employees, and backing from private equity firm Level Equity, Stova demonstrates strong growth through mergers and product expansions like its Exhibitor Resource Center.[2][3]
Stova emerged from the 2022 merger of three event tech pioneers: MeetingPlay, Aventri (formerly the company directly tied to Stova), and eventcore, forming a comprehensive platform under the Stova brand—a nod to "standing ovation" for epic event experiences.[1][4] Its roots trace to 2005, when a UK-based agency developed proprietary event planning solutions, commercializing them in 2008 amid high demand.[1] The business scaled rapidly post-2010 due to flexible software handling diverse event types, with strategic acquisitions in 2016-2017 enhancing offerings.[1] A 2018 rebrand positioned it for global expansion, while COVID-19 in 2019 accelerated digital transformation; post-pandemic, the 2022 mergers consolidated market strength.[1][4] Headquartered in New York with operations in Norwalk, Connecticut, Stova is owned by Level Equity.[2][3]
Stova rides the resurgence of hybrid events post-COVID, capitalizing on digital transformation trends where 70%+ of events now blend in-person and virtual formats for global reach and cost efficiency.[1][4] Timing aligns with enterprise demands for data-rich, ROI-focused event strategies amid rising field marketing, SKOs, and trade shows.[5] Market forces like consolidation (e.g., its own mergers) and AI-enhanced personalization favor integrated platforms over siloed tools, positioning Stova against competitors like Cvent in a $15B+ event tech market.[2][7] It influences the ecosystem by enabling brands like Microsoft and PepsiCo to build multi-year programs, driving attendee engagement and revenue through tech-enabled matchmaking and analytics.[4][5][6]
Stova's merger-fueled ecosystem positions it for dominance in hybrid event tech, with expansions like exhibitor tools signaling deeper ROI focus.[2] Upcoming trends—AI personalization, immersive VR/AR, and sustainability metrics—will shape its trajectory, amplifying growth in enterprise segments.[6] As event budgets rebound, expect further acquisitions and global scaling, evolving Stova from consolidator to category leader, consistently delivering the "standing ovation" experiences that define its name.[1][4]
Stova has raised $52.0M across 4 funding rounds. Most recently, it raised $20.0M Other Equity in May 2016.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| May 12, 2016 | $20M Venture Round | — | — | Announced |
| May 1, 2016 | $20M Series C | — | Alsop Louie Partners, Connecticut Innovations | Announced |
| Aug 1, 2012 | $8M Series B | Benjamin Levin | Building Ventures, Point Judith Capital, Primetime Partners, Cava Capital, Connecticut Innovations, Greycroft | Announced |
| Apr 1, 2010 | $4M Series A | — | Cava Capital | Announced |