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Key people at Sumpto.
Sumpto was founded in 2012 by Ben Kosinski (Founder).
Sumpto builds a social platform designed to measure the social influence of college students, facilitating targeted engagement between brands and this demographic. The platform analyzes various collegiate-specific metrics, including Greek affiliation and university type, to refine its understanding of student reach and impact. By assigning a proprietary "Sumpto score," it offers a specialized mechanism for quantifying student influence, distinct from general social scoring systems.
The company was founded in 2012 by Ben Kosinski, who graduated from the University of Miami in 2011. Kosinski's initial insight came from recognizing the strong peer-to-peer influence prevalent among college students and the concurrent difficulty brands faced in effectively reaching this audience. He aimed to bridge this gap by creating a structured platform for organic brand-student interactions, leveraging existing social dynamics within university communities.
Sumpto's primary users are college students who receive rewards for their genuine online activity, and brands seeking authentic access to the collegiate market. The company envisions establishing itself as the authoritative standard for measuring social influence among university students. Its objective is to cultivate meaningful connections between brands and influential student voices, moving beyond conventional advertising methods to foster organic communication.
Sumpto appears to be a lesser-known or niche company with limited public information available, potentially related to consumer insights or market research, as referenced in a presentation citing "[Source: Sumpto]" on college student behaviors (e.g., 58% of college students would be interested in something unspecified).[8] It does not match prominent entities like Sumitomo Corporation (a global trading and investment firm) or Suunto (an adventure sports tech company), based on available data.[1][2] Without clear evidence of it being an investment firm or startup, key details like mission, products, or growth remain undocumented in accessible sources.
No definitive founding details, founders, or backstory for Sumpto emerge from searches. The sole direct reference is in a Prezi presentation by Max Arvidson, attributing a statistic to "Sumpto" alongside unrelated topics like "Mission sneakers," suggesting it might be a research or data provider active in student or consumer surveys around that context.[8] This lacks depth on emergence or traction.
Sumpto's footprint is minimal and undefined in tech ecosystems. If tied to consumer research, it could align with trends in data-driven marketing or edtech insights, but no evidence links it to major market forces, innovations, or ecosystem influence.[8] Timing and trends remain speculative absent further data.
Sumpto's obscurity suggests it's either early-stage, rebranded, or not tech-focused, limiting forward analysis. Emerging consumer data needs could boost similar players, but without momentum indicators, its path is unclear—watch for expanded citations or announcements to gauge potential. This ties back to its faint signal as a stats provider in niche presentations.[8]
Key people at Sumpto.
Sumpto was founded in 2012 by Ben Kosinski (Founder).
