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§ Private Profile · Palo Alto, CA, USA
Superframe is a technology company.
Superframe provides an AI-powered software solution optimizing Go-To-Market (GTM) technology stacks. It synthesizes customer conversations from calls, emails, and calendars, surfacing critical revenue intelligence. Operating as a customer intelligence engine, the platform uses pattern recognition to automatically update data, transforming conversational input into strategic insights for GTM operations.
Founded in 2023, Superframe was established by CEO and Co-Founder Derek Steer. Steer leveraged his analytics background, including leadership at Mode Analytics and experience at Microsoft. His insight identified underutilized strategic patterns in customer interactions, prompting him to build a system automating "revenue ground truth" extraction.
Superframe targets clients from solo founders to scaling GTM teams, enabling effective customer intelligence use. Its vision is to operationalize a "customer-first" approach, allowing organizations to convert the authentic voice of the customer into a competitive advantage. Superframe empowers businesses to drive GTM strategy directly from real-time, synthesized feedback.
Superframe has raised $5.0M across 1 funding round.
Superframe has raised $5.0M in total across 1 funding round.
Superframe has raised $5.0M in total across 1 funding round.
Superframe's investors include Designer Fund, Andreessen Horowitz, Asymmetric Capital Partners, Craft Ventures, foobar.vc, Operator Collective, Sand Hill Angels, Seedcamp, Slow Ventures, Terra Venture Partners, Village Global, Chris Murphy.
Superframe has raised $5.0M across 1 funding round. Most recently, it raised $5.0M Seed in August 2023.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Aug 1, 2023 | $5M Seed | Designer Fund | Andreessen Horowitz, Asymmetric Capital Partners, Craft Ventures, Foobar.vc, Operator Collective, Sand Hill Angels, Seedcamp, Slow Ventures, Terra Venture Partners, Village Global, Chris Murphy, Peter Kazanjy, Sahin Boydas, BOB Moore, Lauren Antonoff, Leslie Fine, Nick Mehta, Robert Moore, Essence VC | Announced |
Superframe is an AI-powered customer intelligence platform that synthesizes customer conversations across calls, emails, calendars, and other touchpoints to provide revenue ground truth and optimize go-to-market (GTM) stacks for B2B SaaS companies.[1][4] It serves sales, marketing, product, and support teams by tracking interactions, surfacing key moments like demo reactions or pricing discussions, and enabling scalable reporting without heavy administration, starting with integrations like Salesforce.[1][4] Formerly known as SEJR and founded in 2023 in Palo Alto, California, Superframe raised a $5 million seed round in September 2023 led by Four Rivers Group and Designer Fund, with angels including Nick Mehta and Pete Kazanjy, fueling its growth in the AI-driven RevOps space.[1][2]
The platform solves the problem of fragmented customer data in complex GTM tool stacks, allowing RevOps teams to make rapid, accurate changes and avoid brittle implementations.[1][4] It emphasizes trustworthiness and precision over hype-driven AI features, delivering instant answers to system queries and complete visibility into customer journeys.[1][4]
Superframe was founded in 2023 in Palo Alto, California, by co-founder and CEO Derek Steer, who leads with a focus on AI accuracy for GTM optimization; it was previously known as SEJR.[1][2] The idea emerged from the need to help B2B SaaS companies streamline their often-overloaded GTM tech stacks—starting with Salesforce—by building AI from the ground up for reliable, maintainable changes rather than hasty GPT integrations.[1] A pivotal early moment was securing $5 million in seed funding on September 5, 2023, led by Dan Scholnick of Four Rivers Group and Designer Fund, alongside prominent angels like Essence VC, Nick Mehta (Gainsight), Lauren Antonoff, Pete Kazanjy (Diamond), Bob Moore, and Leslie Fine, validating its approach to RevOps efficiency.[1][2]
This backing propelled initial traction, positioning Superframe as a tool for consultants and teams to implement business processes without technical constraints.[1]
Superframe rides the AI-for-Revenue trend, where GTM teams grapple with fragmented data across exploding martech/sales stacks amid economic pressure for efficient growth.[1][4] Timing is ideal post-2023 AI boom, as companies seek trustworthy tools over hype to optimize Salesforce-centric workflows and counter churn in a maturing B2B SaaS market.[1] Favorable forces include rising RevOps demand, AI's maturation for enterprise reliability, and investor interest in stack simplification, as seen in its seed round from GTM luminaries.[1][2] It influences the ecosystem by enabling faster experimentation, reducing consultant dependency, and powering data-driven decisions across functions, potentially accelerating B2B sales cycles in a competitive landscape.[1][4]
Superframe is poised to expand beyond Salesforce to full GTM orchestration, layering advanced AI for predictive revenue intelligence and cross-tool automation.[1][4] Trends like agentic AI and unified customer data platforms will shape its path, amplifying its edge in a $100B+ martech market hungry for precision amid tool sprawl. Its influence could grow by becoming the "GTM brain" for mid-market SaaS, drawing more enterprise wins as accuracy cements trust—echoing its seed momentum to redefine RevOps from reactive to proactive.[1][2][4]