Tailify

Tailify operates as a full-service influencer marketing agency and platform, providing brands with advanced solutions to optimize their campaign effectiveness. The company integrates data-driven insights with psychological principles to deliver more impactful and authentic influence strategies. Their core approach moves beyond surface-level metrics, aiming to understand the deeper human behaviors that drive engagement and conversions in digital marketing.

The company was established in 2013 in Stockholm, Sweden, by co-founders Didrik Svendsen, Fredrik Andersson, and Fredrik Segerby. Their foundational insight stemmed from the recognition that while data reveals what people do, it often falls short in explaining why. This understanding led them to build a system that combines quantitative analysis with qualitative human understanding to better harness the power of influence.

Tailify primarily serves brands seeking to enhance their marketing reach and efficacy through intelligent influencer collaborations. The company’s long-term vision centers on continually refining the science and art of influence, helping clients achieve superior marketing returns by fostering genuine connections between brands and their audiences, thereby shaping the future of digital engagement.

High-Level Overview

Tailify is a London-based influencer marketing agency founded in 2013 (with formal incorporation in 2016) that connects brands with social media influencers across platforms like YouTube, Facebook, LinkedIn, and Instagram to optimize marketing campaigns using data-driven insights and behavioral science.[1][2][3] It serves major brands such as Coca-Cola, Disney, Unilever, and Uber, solving the challenge of improving marketing returns in the influencer economy through AI-powered influencer selection, psychology-informed creative strategies, and detailed campaign measurement.[1][2] The company is developing a fully automated digital platform and has shown strong growth, expanding from about 40 employees two years ago to 105 today, with significantly increased direct applications via its enhanced career site.[1][5]

Origin Story

Tailify was founded by Didrik Svendsen, Fredrik Segerby, and Fredrik Martini Andersson, with the company formally established on April 1, 2016, though its pioneering work in digital marketing began in 2013.[1] The idea emerged from a mission to professionalize influencer-brand connections, leveraging data to enhance marketing in the growing influencer economy, as the team recognized that raw data alone was insufficient—requiring behavioral science for better results.[1][2][3] Early traction came from high-profile clients like Coca-Cola and Disney, leading to investment from Guinness Global Investors on March 31, 2021, marking a pivotal moment in scaling operations and platform development.[1]

Core Differentiators

• Data and AI-Driven Influencer Matching: Uses AI for precise influencer selection and data analytics to boost campaign performance, focusing on platforms like Instagram and YouTube.[1][2]
• Behavioral Science Integration: Employs a psychology team for creative strategy, applying psychological principles to make campaigns more effective beyond traditional metrics.[2][3]
• Comprehensive Campaign Services: Offers end-to-end solutions including measurement, reporting, and a developing fully automated platform, serving enterprise brands with proven ROI.[1][2]
• Professional Ecosystem for Influencers: Positions itself as "The Home of Influencers," enabling professional collaborations for high-follower creators while prioritizing employer branding and talent attraction (e.g., 105 diverse employees from 40 nationalities).[1][4][5]

Role in the Broader Tech Landscape

Tailify rides the explosive growth of the influencer and content creator tech sector, which includes 358 companies facilitating influencer-advertiser connections, campaign management, and social commerce elements like peer-to-peer selling.[2] Timing is ideal amid rising social commerce and e-commerce trends (451 related companies), where brands seek measurable ROI from influencer marketing amid fragile demand and supply chain issues in traditional sectors.[2] Market forces like data proliferation and AI advancements favor Tailify's model, influencing the ecosystem by professionalizing influencer networks and driving automation, which enhances brand efficiency in a fragmented $21B+ global influencer market.[1][2][3]

Quick Take & Future Outlook

Tailify is poised for continued expansion through its automated platform, capitalizing on AI and behavioral insights to dominate data-optimized influencer marketing amid social commerce booms.[1][2] Trends like rising creator economies, multinational talent pools, and integrated e-commerce tools will shape its path, potentially evolving its influence from agency to full-stack platform leader.[3][4][5] As investor-backed growth accelerates (current Guinness portfolio status), expect deeper enterprise penetration and global scaling, reinforcing its role in redefining brand-influencer dynamics.[1]