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Talon.One provides an integrated incentives engine, centralizing loyalty, promotions, and gamification on a single platform. Its core product empowers businesses to create and manage personalized marketing campaigns. This technology offers flexible infrastructure for dynamic customer engagement, focusing on customizable solutions for advanced promotional logic and loyalty programs, reducing coding reliance.
Christoph Gerber founded Talon.One in 2015, observing existing promotions and loyalty programs were rigid, slow, and code-dependent. He envisioned an agile platform granting businesses autonomy over incentive strategies. This shifted from hard-coded systems to a more adaptable, powerful solution for marketing teams.
Serving enterprise customers globally, Talon.One enables brands to enhance customer delight and maximize revenue via sophisticated loyalty and promotion strategies. Its vision is to provide leading incentives technology, fostering accelerated growth through deeper customer relationships and optimizing marketing efforts with data-driven, personalized experiences.
Talon.One has raised $130.0M across 1 funding round.
Talon.One has raised $130.0M in total across 1 funding round.
Talon.One has raised $130.0M across 1 funding round. Most recently, it raised $130.0M Series U in June 2025.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Jun 1, 2025 | $130M Series U | — | Accel, Andreessen Horowitz, Anorak Ventures, CRV, Flex Capital, Heavybit, Helium 3 Ventures, Kleiner Perkins, Matrix, Meritech Capital Partners, Silversmith Capital Partners, Square PEG Capital, TenOneTen Ventures, Uncork Capital, Chris Mckillop, George Kurtz, Matt Bellamy | Announced |
Talon.One is an enterprise-grade, API-first promotion and loyalty platform that enables brands to design, launch, and optimize complex incentive campaigns without coding.[1][2][3] It serves global enterprises in retail, e-commerce, and consumer goods—such as Adidas, Carlsberg, LiveNation, River Island, Reebok, Eddie Bauer, and The Kraft Heinz Company—by solving the gap between marketing creativity and technical execution, allowing scalable, personalized promotions across online, in-store, mobile, and omnichannel environments.[1][3][4][8] The platform powers loyalty programs beyond basic earn-and-burn models, custom coupons, referrals, gamified rewards, and pricing engines, driving revenue growth, customer retention, and reduced discount dependency through real-time data integration and fraud protection.[2][5][7]
Founded in 2015 and headquartered in Berlin with offices in Boston, Birmingham (UK), Singapore, and support worldwide, Talon.One has grown to over 96 employees from 40+ nationalities, emphasizing flexible, headless architecture for enterprise-scale performance with GDPR/CCPA/ISO compliance and secure cloud infrastructure on every continent.[1][6]
Talon.One was founded in 2015 in Berlin, Germany, by Christoph Gerber, who identified a critical pain point at his prior company, Lieferando (a major food delivery service).[1][3] There, Gerber observed the disconnect between marketing teams' promotional ideas and development teams' ability to implement them agilely across channels, leading to inefficient, code-heavy processes.[1] This insight birthed Talon.One as a bridge: a rule-based engine for "headless" promotions that marketers could build and scale independently.[1][2]
Early traction came from addressing enterprise needs for flexible incentives, quickly attracting global brands like Adidas and Carlsberg. Pivotal moments include integrations with major platforms like Shopify (as a Premier Tier partner), SAP Emarsys, and Constructor, enabling seamless omnichannel deployment and solidifying its position in e-commerce ecosystems.[3][4][8]
Talon.One stands out in the crowded promotions space through its developer-friendly, no-code flexibility and enterprise robustness:
While strong on core execution, it relies on third-party tools for advanced promotion recommendations.[7]
Talon.One rides the personalization and composable commerce wave, where brands shift from generic discounts to data-driven, AI-enhanced loyalty amid rising customer expectations for tailored experiences.[2][3][7] Timing aligns with e-commerce maturation post-pandemic, as enterprises demand headless solutions to unify martech stacks—evident in partnerships like Shopify Enterprise, which unlocks 30+ incentive tools for global merchants.[3] Market forces favoring it include omnichannel growth (projected to dominate retail), regulatory pushes for privacy-compliant personalization, and margin pressures pushing smarter incentives over blanket promotions.[1][5][8]
It influences the ecosystem by democratizing sophisticated promotions for non-technical users, fostering innovation in loyalty (e.g., gamified rewards) and enabling platforms like Shopify/Emarsys to compete with legacy systems.[3][4][8]
Talon.One is poised to expand as the incentives layer in modular commerce stacks, potentially deepening AI integrations for autonomous recommendations—addressing current gaps via partners like Peak.ai—and targeting emerging markets with its global footprint.[7] Trends like zero-party data, Web3 loyalty (e.g., NFT rewards), and in-store digitization will shape its path, amplifying influence as brands prioritize lifetime value over one-off sales.[2][5] As composable architectures proliferate, Talon.One could evolve from engine to full incentives orchestrator, cementing its role in helping enterprises turn promotions into profitable relationships—just as Gerber's Lieferando insight sparked its creation.[1]
Talon.One has raised $130.0M in total across 1 funding round.
Talon.One's investors include Accel, Andreessen Horowitz, Anorak Ventures, CRV, Flex Capital, Heavybit, Helium-3 Ventures, Kleiner Perkins, Matrix, Meritech Capital Partners, Silversmith Capital Partners, Square Peg Capital.
