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Tarform builds handcrafted electric motorcycles in Brooklyn, emphasizing thoughtful design, refined performance, and longevity. Their product line includes the Vera, a lightweight supermoto designed for daily use. These motorcycles offer balanced power and intuitive handling, integrating purposeful aesthetics for a durable experience.
The company was founded by Taras Kravtchouk, whose vision stemmed from a desire to create fewer, superior machines. This core insight into better product development became Tarform’s foundation. Kravtchouk’s commitment to sustainable design guides the company's focus on high-quality electric transport.
Tarform targets urban riders seeking sophisticated electric mobility and enthusiasts valuing meticulous craftsmanship. Its philosophy prioritizes intentional design and careful assembly, reflecting sustainability and progressive transportation. The company envisions electric motorcycles blending aesthetic appeal with environmental responsibility, establishing new benchmarks.
Tarform has raised $650K across 1 funding round.
Tarform has raised $650K in total across 1 funding round.
Tarform has raised $650K in total across 1 funding round.
Tarform's investors include C2Ventures, Curious Capital, M13, Math Capital, NGP Capital, Notation Capital, Thatcher Bell.
# Tarform: A Technology Company Redefining Electric Mobility
Tarform is a custom electric motorcycle manufacturer that combines advanced technology with artisanal craftsmanship to create sustainable, high-performance vehicles[1][6]. Founded in 2016 by Jean-Christian Jung and Taras Kravtchouk, the company operates from the Brooklyn Navy Yard and serves customers seeking luxury electric motorcycles that prioritize both performance and environmental responsibility[5][7].
The company's core mission is to "reinvent the way we move by developing awe inspiring, sustainable, and technologically advanced vehicles that make mobility exhilarating and soulful"[3]. Rather than pursuing mass production, Tarform focuses on hand-built, modular motorcycles that honor traditional craftsmanship while leveraging cutting-edge EV technology. The company solves the problem of electric vehicles lacking distinctive character and design—creating machines that feel timeless rather than futuristic[4][5].
Tarform emerged from founder Taras Kravtchouk's vision to do for motorcycles what Tesla accomplished for automobiles[5]. In 2016, Kravtchouk and co-founder Jung assembled a small team and spent two years developing their first two concept bikes before expanding their engineering roster[5]. The company's name reflects its philosophy: "Tarform is Swedish for 'taking form,' reflecting our philosophy of continuous evolution – that there is no arrival, no end state"[3].
Early traction came organically—as the team gained visibility, suppliers began reaching out to Tarform rather than the reverse[5]. This momentum led to partnerships with industry leaders like Toradex and Autodesk, which provided critical hardware and software infrastructure to accelerate development and bring the Luna model to market[1][5].
Tarform operates at the intersection of three major trends: the electrification of transportation, the resurgence of artisanal manufacturing, and the integration of IoT and predictive analytics into vehicles. The company challenges the assumption that electric vehicles must adopt a standardized, futuristic aesthetic—instead proving that EVs can embody timeless design and traditional craftsmanship[5][6].
The timing is critical. As EV adoption accelerates, consumers increasingly seek differentiation beyond performance metrics. Tarform addresses "unfounded anxiety" around electric vehicle range while simultaneously appealing to buyers who value sustainability and design heritage[5]. By positioning itself as a luxury brand rather than a mass-market competitor, Tarform influences the broader ecosystem by demonstrating that electric motorcycles can command premium pricing through design excellence and manufacturing integrity[7].
The company's use of generative design and additive manufacturing also signals how emerging technologies can enhance rather than replace traditional craftsmanship—a model with implications across industries[5].
Tarform represents a compelling counternarrative to the tech industry's obsession with scale and standardization. By deliberately constraining production volume and emphasizing modularity, the company creates space for continuous innovation without architectural overhauls[1]. Their proprietary software platform and cloud connectivity position them to capture valuable data on battery health, powertrain performance, and rider behavior—assets that could fuel future product iterations and predictive services.
The company's trajectory suggests growth through vertical integration of technology (software, connectivity, predictive maintenance) rather than horizontal expansion of production capacity. As electric motorcycle adoption accelerates and sustainability becomes a purchasing criterion, Tarform's premium positioning and design-first philosophy may establish them as the defining brand in the category—much as Tesla redefined automotive expectations. The question ahead is whether their hand-built ethos can scale to meet demand without compromising the craftsmanship that defines their identity.
Tarform has raised $650K across 1 funding round. Most recently, it raised $650K Seed in May 2019.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| May 1, 2019 | $650K Seed | — | C2 Investment, Curious Capital, M13, Math Capital, NGP Capital, Notation Capital, Thatcher Bell | Announced |
