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Ten-X has raised $50.0M across 1 funding round.
Key people at Ten-X.
Ten-X was founded in 2009 by Chris Cooper (Founder and CEO).
Ten-X has raised $50.0M in total across 1 funding round.
Ten-X operates an online marketplace facilitating the buying and selling of commercial real estate. The company's platform employs advanced auction technology to provide a streamlined, secure digital environment for property transactions. It offers commercial brokers, property owners, and investors enhanced access and transparency, significantly accelerating and simplifying the entire real estate process.
Jeffrey Frieden and Rob Friedman founded Ten-X in 2009, recognizing the inefficiencies in traditional commercial real estate transactions. They aimed to leverage technology, bringing greater speed and certainty to the market. Their vision was to transform the complex process into a more accessible and user-friendly experience for all participants.
Ten-X serves commercial real estate brokers, property owners, and institutional investors, offering tools for efficient property transactions. The company focuses on continuous technological innovation to enhance its marketplace capabilities. Its long-term vision is to further optimize the commercial real estate experience, fostering a more predictable and fluid global market.
Ten-X has raised $50.0M across 1 funding round. Most recently, it raised $50.0M Series U in March 2014.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Mar 1, 2014 | $50M Series U | — | CapitalG, Decibel Partners, Offline Ventures, Sequoia Capital, Social Capital, Mike Abbott, Nils Johnson, Steve Chen | Announced |
Ten-X is a leading digital marketplace for commercial real estate (CRE) transactions, founded in 2007 and headquartered in Irvine, California. It builds a technology-driven platform that enables users to discover, list, evaluate, and purchase commercial properties entirely online through verified listings, real-time bidding, auction workflows, and integrated tools for due diligence, secure bidding, and digital closings.[1][2] Serving property owners, lenders, institutional investors, brokers, and financial institutions, Ten-X solves inefficiencies in traditional CRE deals by providing transparency, speed, and broader market reach, powering a significant portion of online CRE sales.[1][2] The platform has demonstrated strong growth, surpassing $20 billion in total sales volume by 2018 and integrating with major marketplaces like LoopNet as of 2025, following its 2020 acquisition by CoStar Group.[2]
Ten-X was founded in 2007 by Jeff Frieden in Irvine, California, initially evolving from offline real estate models into a pioneer in online auctions.[1][2][3] The company took its first major step in 2009 by holding the first online CRE auction, combining access to premium properties with secure digital transactions, which transformed the industry.[2] Early backing from Stone Point Capital helped shift Ten-X to a fully online model, supporting expansions into online auctions, deed-in-lieu sales, trustee sales, short sales, CRE and loan note auctions, and consumer-to-consumer auctions; Stone Point also aided in expense restructuring, domain acquisitions like Auction.com, and strategic partnerships with players like Google Capital, Starwood, and Fortress.[3] Key milestones include a $50 million Series C from CapitalG in 2014 to scale the marketplace and data capabilities, $200 million in debt financing in 2015 for infrastructure growth, and acquisition by CoStar Group in 2020, enhancing its position with CoStar's analytics and marketplaces.[1][2][5]
Ten-X rides the digitization wave in commercial real estate, capitalizing on trends like online marketplaces, AI-driven analytics, and proptech to disrupt a historically opaque, broker-heavy industry.[1][2] Its timing aligned with post-2008 recovery needs for efficient asset disposition, evolving from residential/REO auctions to dominant CRE focus amid rising demand for data transparency and remote transactions.[3] Market forces favoring Ten-X include institutional investor shifts to digital platforms, CRE market fragmentation enabling broader reach, and synergies from its 2020 CoStar acquisition, which combines transaction tech with top-tier data and listings.[2][5] By powering most online CRE sales and innovations like LoopNet integration, Ten-X influences the ecosystem by standardizing digital deals, attracting fintech crossovers, and accelerating proptech adoption.[1][2]
Ten-X is poised to deepen its dominance in digital CRE through ongoing innovations like enhanced analytics, predictable transactions, and LoopNet synergies, potentially expanding into AI-powered underwriting and global markets.[1][2] Trends like rising interest in hybrid data centers, real estate finance, and digital infrastructure will shape its path, bolstered by CoStar's resources amid CRE's tech-driven recovery.[2] Its influence may evolve from auction leader to full-stack proptech powerhouse, further consolidating online transactions and setting efficiency benchmarks for the industry—reinforcing its role as the go-to platform that first proved CRE could thrive digitally.[1][2]
Key people at Ten-X.
Ten-X was founded in 2009 by Chris Cooper (Founder and CEO).
Ten-X has raised $50.0M in total across 1 funding round.
Ten-X's investors include CapitalG, Decibel Partners, Offline Ventures, Sequoia Capital, Social Capital, Mike Abbott, Nils Johnson, Steve Chen.
