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Tenon develops a marketing automation platform designed to streamline the entire marketing lifecycle for enterprise teams. Its solution integrates deeply with ServiceNow, offering capabilities to connect marketing operations with sales and service functions, thereby ensuring seamless alignment across the customer relationship management ecosystem. The platform empowers marketers to manage campaigns and tasks more efficiently from inception to completion.
The company was established in 2022 by co-founders Ben Person, who serves as CEO, and Ben Ivers, Chief Product Officer. Launched in April 2023 from the venture studio High Alpha, Tenon emerged from an understanding of the complexities faced by large organizations in coordinating marketing efforts with broader business operations. Both founders bring expertise in SaaS and marketing technology to address these enterprise challenges.
Tenon targets marketing teams within leading enterprises, providing a unified system that enhances collaboration and operational effectiveness. The company’s vision is to deliver comprehensive tools that simplify and optimize marketing workflows, facilitating clearer communication and strategic alignment throughout the enterprise. It aims to be the go-to solution for marketers seeking to integrate their efforts into a cohesive operational framework.
Tenon has raised $11.0M across 2 funding rounds.
Tenon has raised $11.0M in total across 2 funding rounds.
Tenon is a portfolio company building a marketing automation platform natively on the ServiceNow ecosystem, designed by marketers for enterprise marketing teams to unify workflows, data, and automation across the customer lifecycle.[1][2][5] It solves key pain points like remote work silos, overlapping systems, turnover, and fragmented tools by providing a single platform for planning, executing, and analyzing campaigns, projects, and full-funnel marketing—enabling seamless collaboration with IT, HR, finance, sales, and customer service.[1][3][4] Tenon serves large enterprises in industries such as life sciences, financial services, and others, with customers including Caregility, Summit 7, MCNC, S7 Horizontal, Club Car Wash, and The Whole Group; it has raised $11M total funding, including an $8M round from ServiceNow Ventures and High Alpha, and maintains strong growth momentum since launch, already integrated into global enterprise marketing departments.[2][3][4]
Tenon launched in April 2023 from High Alpha Studio, a venture studio founded in 2015 by Salesforce Marketing Cloud veterans, known for portfolio successes like Lessonly, Zylo, G2, Terminus, and Octiv.[4] Co-founders Ben Person (CEO), a former CMO at Nuvolo and Global ServiceNow Leader at Dell Technologies, and Ben Ivers (Chief Product Officer), ex-VP of Solutions Consulting at Terminus Software and consultant at Mapp Digital and Teradata, drew from their deep martech and ServiceNow expertise to address marketing execution chaos they witnessed firsthand—such as shifting priorities, manual processes, and siloed data.[1][4][6] The idea emerged from Person's CMO frustrations with no tailored solution for enterprise marketers on a trusted platform like ServiceNow, sparking early traction with funding from ServiceNow Ventures and High Alpha, plus rapid adoption by enterprises like Caregility.[1][4][6]
Tenon rides the enterprise workflow unification trend, capitalizing on ServiceNow's dominance in low-code platforms for IT, HR, and now marketing to break down departmental silos amid hybrid work and AI-driven automation demands.[1][5] Timing is ideal as martech fragmentation costs enterprises billions annually, while ServiceNow's ecosystem expands into customer workflows—Tenon's focus aligns with this, enabling marketers to prove value through integrated data and processes.[1][2][6] Market forces like rising remote/hybrid challenges, talent turnover, and the need for compliant, scalable tools favor Tenon, positioning it to influence the ecosystem by elevating marketing from "island" status to enterprise core, potentially accelerating ServiceNow adoption in non-IT functions.[4][5][7]
Tenon is poised for rapid scaling as enterprise martech consolidates on platforms like ServiceNow, with potential expansion into AI-enhanced personalization and predictive analytics to further unify customer journeys.[5] Trends like generative AI for content and hyper-personalization will shape its path, alongside growing demand for cross-functional alignment in B2B. Its influence could evolve by becoming the de facto marketing layer on ServiceNow, empowering more startups and incumbents to operationalize marketing at enterprise speed—transforming fragmented teams into revenue engines, much like its founders disrupted martech before.[1][4][6]
Tenon has raised $11.0M across 2 funding rounds. Most recently, it raised $8.0M Series A in May 2024.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| May 1, 2024 | $8M Series A | High Alpha, Hunter Somerville | Costanoa Ventures, Powerhouse Ventures, Michael Ramsey | Announced |
| May 1, 2023 | $3M Seed | High Alpha, Michael FitzGerald, Vishal Gupta, Vishal Kumar Gupta | Costanoa Ventures, Powerhouse Ventures | Announced |
Tenon has raised $11.0M in total across 2 funding rounds.
Tenon's investors include High Alpha, Hunter Somerville, Costanoa Ventures, Powerhouse Ventures, Michael Ramsey, Michael Fitzgerald, Vishal Gupta, Vishal Kumar Gupta.
