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Key people at The Hog.
The Hog was founded in 2025 by Paulo Nascimento (Co-founder) and Hudson Liao (CEO, Co-founder).
The Hog maps your ICP, channels, and opportunities across the internet, monitors competitors, communities, keywords, and turns signals into ranked actionable game plans.
The future of go-to-market is command centers, not dashboards. The Hog gives one person the power of an entire sales and marketing team and compresses research into execution in minutes. You control an army of AI sales and marketing copilots that research, write, and execute.
Why now:
Standing out in a crowded market is harder and more important than ever. Companies need fast, adaptable go to market playbooks because buyer behavior and channels change constantly, and what works today may stall tomorrow. The way to stay ahead is for sales, marketing, and growth to operate on the same platform with the same information so insights become coordinated actions in minutes.
Built by operators:
“Head of Growth” is in our name for a reason. The Hog is the dream tool Hudson wished he had when he scaled a startup from about $900K ARR to $7M+ in three months as a solo growth hire, and helped another company pivot to profitability with only two months of runway left. Current customers call the insight “f****** good” and “on another level.”
What we do today:
- Find where your ICP spends time and how they behave across Reddit, LinkedIn, X, forums, and review sites
- Continuous market and competitor monitoring with daily briefs
- Social listening, sentiment tracking, and brand awareness trends
- Strategic positioning and a living Brand and Messaging Guide
- SEO research plus on-brand blog and content drafts
- Digital marketing and PPC planning with keywords and budgets
- Auto-drafts for posts, comments, replies, and community engagement
- Channel strategies for multi-channel motions beyond paid ads
The Hog Guarantee:
Find at least one qualified customer in 30 days or get your money back.
Key people at The Hog.
The Hog was founded in 2025 by Paulo Nascimento (Co-founder) and Hudson Liao (CEO, Co-founder).
The Hog is an AI-native Growth-as-a-Service (GaaS) platform designed as a go-to-market (GTM) command center for sales and marketing teams. It provides AI agents that continuously research markets, monitor competitors and social channels, generate prioritized daily action plans, and execute content and outreach across multiple channels. The platform acts as a fractional Head of Growth (Hog), offering expertise in SEO, brand strategy, and marketing execution to help startups and businesses accelerate growth by meeting customers where they actually engage beyond traditional channels like LinkedIn and email[1][2][3][4].
The Hog serves solo founders, lean teams, startups, and companies seeking to consolidate their marketing and sales tech stack while automating founder-led content and engagement. It solves the problem of fragmented GTM tools by unifying competitive intelligence, market research, campaign planning, and execution into one AI-powered operating system. This enables faster, data-driven decisions and execution at the speed and quality of a top 1% growth team, helping companies find product-market fit and scale more efficiently[1][2][4].
Founded by a team with deep go-to-market and AI expertise, The Hog emerged from the founders’ experience scaling a startup from approximately $900K ARR to over $7M ARR in just three months as a solo growth hire. The name "The Hog" stands for Head of Growth, reflecting the platform’s mission to serve as a virtual growth leader for companies. The idea was born from the need for a tool that could compress the time from market research to execution from hours to minutes, enabling lean teams to compete with larger organizations by automating and unifying GTM workflows[4][5].
Early traction includes over 100 paying customers, demonstrating demand for an AI-driven platform that eliminates manual research burdens and provides actionable, prioritized GTM game plans. The founding team includes experts who have built frontier AI products and have a track record of scaling startups rapidly, bringing credibility and operational experience to the venture[5].
The Hog rides the wave of AI-driven automation and the increasing complexity of multi-channel go-to-market strategies. As startups face saturated traditional channels and faster product cycles, the platform’s timing is critical: AI shortens product development time, so companies must accelerate customer acquisition and market traction. The Hog addresses this by providing a dynamic, adaptive GTM command center that updates in real time with market shifts, enabling companies to stay ahead in competitive landscapes.
Market forces favor platforms that unify fragmented sales and marketing tools and leverage AI to reduce manual workloads. The Hog influences the broader ecosystem by democratizing access to high-level growth expertise and enabling smaller teams to compete effectively with larger players, thus fostering innovation and efficiency in startup growth practices[4][5].
Looking ahead, The Hog is poised to deepen its AI capabilities and expand its user base by continuously refining its agent intelligence and multi-channel execution features. Trends such as increased AI adoption in marketing, the rise of community-driven customer engagement, and the need for real-time adaptive GTM strategies will shape its evolution.
Its influence may grow as it becomes the standard command center for growth teams, potentially integrating more deeply with CRM, sales, and product tools to offer an even more holistic GTM operating system. The Hog’s vision of replacing dashboards with a unified, actionable command center aligns with the future of agile, data-driven growth, making it a compelling platform for startups and growth teams aiming to scale efficiently[4][5].
This positions The Hog as a transformative tool that turns complex market signals into clear, executable growth plans, fulfilling the promise of AI to multiply human impact in go-to-market execution.
