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The Selection Lab develops an AI-powered platform that automates recruitment processes up to the interview stage. Its core product integrates over fifty curated assessment tools from various vendors, utilizing artificial intelligence for efficient candidate intake, screening, and deep analytical insights. The technology offers a seamless and engaging experience for candidates while streamlining tasks for recruiters and people data analysts.
The company was founded in 2018 by Lotte Welten, Joeri Everaers, and Jordi Wippert. Welten, serving as CEO, and Everaers, as COO, along with Wippert as CTO, established the company with the fundamental insight of making hiring more objective and stimulating diversity. Their aim was to develop a system that leverages assessments and performance data to improve selection accuracy and efficiency.
Companies across various sectors globally utilize The Selection Lab's platform to enhance their hiring decisions. The product caters to both white and blue-collar roles, offering customizable assessment combinations. The company’s vision is to continuously refine and automate talent selection, optimizing the hiring cycle and fostering increased diversity within organizations by providing comprehensive, data-driven insights.
The Selection Lab has raised $1.0M across 1 funding round.
The Selection Lab has raised $1.0M in total across 1 funding round.
The Selection Lab has raised $1.0M across 1 funding round. Most recently, it raised $1.0M Seed in October 2023.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Oct 1, 2023 | $1M Seed | — | Borski Fund | Announced |
The Selection Lab has raised $1.0M in total across 1 funding round.
The Selection Lab's investors include Borski Fund.
The Selection Lab is an AI-powered recruitment technology platform that automates the employee selection process up to the live interview stage by integrating global skill tests with generative AI, reducing recruiters' screening workload by 85%.[1][2] It serves HR teams and recruiters at companies like Knab, DPD, and FrieslandCampina, solving the problem of inefficient, biased hiring by assessing candidates' competencies, motives, cultural fit, intelligence, and potential performance through video-based and other tests, ultimately improving hire quality, retention, and diversity.[1][2][3] The platform offers strong growth momentum, highlighted by winning KPMG's Dutch Tech Innovator 2025 award, raising €1.2 million from Arches Capital and Borski Fund, and launching a new AI product suite at EYE in Amsterdam.[1]
Founded in 2018 by Lotte Welten, who remains CEO, The Selection Lab emerged to address gaps in traditional hiring by combining advanced algorithms with recruiter expertise for predictive talent assessment.[6] The idea gained traction through innovations like video-based assessments enhanced by generative AI for multi-language support, culminating in key milestones such as securing major corporate clients and the 2025 KPMG award, positioning it to represent the Netherlands at the global final during Web Summit in Lisbon.[1][2]
The Selection Lab rides the wave of AI-augmented HR tech, capitalizing on GenAI to make hiring faster, fairer, and more data-driven amid talent shortages and diversity mandates in a post-pandemic remote work era.[1][2] Timing is ideal as European startups like those in the KPMG finals (e.g., GoDutch, Carbyon) highlight Netherlands' tech ecosystem strength, with market forces like rising automation demands and regulatory pushes for unbiased recruiting favoring scalable platforms.[1] It influences the ecosystem by setting standards for inclusive assessments, partnering with ATS providers, and enabling SMEs to compete in talent acquisition, much like how AI tools are transforming recruitment globally.[2][3]
With its KPMG win and funding, The Selection Lab is poised for global expansion via Web Summit networking and new AI features, potentially dominating European HR tech by deepening enterprise integrations and predictive analytics.[1][2] Trends like multimodal AI (video + skills) and DEI-focused hiring will propel growth, evolving its influence from Dutch innovator to a key player in reducing global mishire rates. This automation pioneer exemplifies how targeted AI solves real HR pain points, promising sustained momentum in a competitive landscape.
