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§ Private Profile · Mumbai, India
Manufactures protein bars without added sugar or artificial ingredients.
The Whole Truth Foods develops and markets clean-label food products, focusing on transparency regarding ingredients and nutritional content. The company primarily offers protein bars, as well as protein-enriched beverages like light cocoa and cold coffee, crafted from real, minimally processed ingredients. Their approach centers on excluding artificial additives, synthetic vitamins, and excessive sugars, ensuring that consumers receive products with a clear and honest ingredient declaration.
The company was founded by Shashank Mehta, whose personal health journey and subsequent disillusionment with the packaged food industry's ingredient practices inspired its creation. Mehta, having transformed his own health by understanding food labels, identified a significant gap in the market for genuinely wholesome and transparently sourced edible goods. This insight fueled his decision to establish The Whole Truth, aiming to counter the pervasive opaqueness in the food sector.
The Whole Truth Foods caters to health-conscious consumers who prioritize understanding exactly what they eat. Its overarching mission is to rebuild consumer trust in packaged food by championing radical transparency and truthfulness in all its offerings. The company envisions a future where integrity in food production is the norm, continuously striving to provide products that align with genuine well-being.
The Whole Truth has raised $72.0M across 3 funding rounds.
The Whole Truth has raised $72.0M in total across 3 funding rounds.
The premise of your query is incorrect: The Whole Truth is not a technology company—it is a direct-to-consumer food brand that manufactures clean-label nutritional products.[1][3]
The Whole Truth is a clean-label food manufacturer founded in 2019 by Shashank Mehta and headquartered in Mumbai, India.[1] The company produces protein bars, powders, and immunity balls made entirely from natural ingredients without artificial additives or preservatives.[1][3] Its core mission is to rebuild consumer trust in food through complete transparency in ingredient sourcing and manufacturing practices, positioning itself as India's first 100% clean-label food brand.[1]
The company operates primarily through a direct-to-consumer (D2C) ecommerce model, allowing customers to purchase products directly and subscribe to recurring deliveries at discounted rates.[4] With 253 employees and revenue of ₹70.6 crore in FY24, The Whole Truth serves health-conscious consumers seeking nutritionally transparent snacking options.[3]
Shashank Mehta founded The Whole Truth in 2019, initially under the name "And Nothing Else" before rebranding to better reflect the company's transparency-focused mission.[2] The company emerged during a period of growing consumer skepticism about food industry practices, with Mehta identifying an opportunity to create products that explicitly disclosed all ingredients and manufacturing processes.
Over its first three years, the company worked with design partners to establish a distinctive brand identity and expand its product range across multiple categories.[2] This early focus on branding and transparency helped differentiate The Whole Truth in a crowded nutrition market.
The Whole Truth capitalizes on a significant consumer trend: the shift toward transparent, health-conscious eating. As awareness of artificial ingredients and hidden additives grows, clean-label products have become a premium category with strong growth potential. The company's timing aligns with India's expanding middle class and increasing health consciousness among younger consumers.
By operating in the D2C space, The Whole Truth also benefits from the broader digitalization of food retail, reducing reliance on traditional distribution channels and building direct customer relationships that enable data-driven product development.
The Whole Truth is well-positioned for sustained growth. Its most recent Series C funding round in February 2025 raised $15.32 million, bringing total funding to $47.32 million and valuing the company at approximately $250 million.[5] The company plans to deploy this capital toward in-house manufacturing expansion, talent acquisition, and category diversification—moves that will strengthen its competitive moat.[1]
As consumer demand for clean-label nutrition continues to rise globally, The Whole Truth's emphasis on transparency and ingredient integrity positions it as a potential category leader in India's health snacking market. The key challenge will be scaling production while maintaining its core promise of uncompromising ingredient quality.
The Whole Truth has raised $72.0M in total across 3 funding rounds.
The Whole Truth's investors include Sauce VC, Sofina, Ayra Ventures, Jaydeep Barman, Peak XV Partners (Sequoia Capital India), Rainmatter, Sriharsha Majety, Abhishek Mohan, Northzone, Vikram Vaidyanathan, Manu Chandra, Ashneer seth Grover.
The Whole Truth has raised $72.0M across 3 funding rounds. Most recently, it raised $51.0M Series D in February 2026.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Feb 4, 2026 | $51M Series D | Sauce VC, Sofina | AYRA Ventures, Jaydeep Barman, Peak XV Partners (Sequoia Capital India), Rainmatter, Sriharsha Majety | Announced |
| Dec 1, 2022 | $15M Series B | Abhishek Mohan | Northzone, Vikram Vaidyanathan, Manu Chandra | Announced |
| Jul 1, 2021 | $6M Series A | Abhishek Mohan | Northzone, Ashneer Seth Grover, Kalyan Krishnamurthy, Suhail Sameer, Sujeet Kumar, Sanjot Malhi, Manu Chandra | Announced |