Third Craft Partners

Third Craft Partners operates as a venture capital and private equity firm, specifically targeting and investing in challenger brands within the food and beverage sector. The firm identifies and supports companies creating authentic, high-quality craft products, with a focus on those that aim to offer consumers superior alternatives to mass-produced goods. Their investment strategy centers on fostering growth for these innovative brands, leveraging a deep understanding of the evolving consumer market for artisan and specialized food items.

The firm was founded in 2020 by Brad Johnson, who serves as a General Partner. Johnson's insight stemmed from a belief that the global market increasingly demands more thoughtfully produced, "craft" offerings across food and beverage categories. This conviction led to the establishment of Third Craft Partners, aiming to provide strategic capital and expertise to brands poised to disrupt traditional industry landscapes.

Third Craft Partners serves a portfolio of emerging food and beverage brands, offering them more than just capital but also partnership in their development. The firm’s vision is rooted in its foundational motto, "The World Deserves Craft," aspiring to cultivate a future where consumers have broader access to high-quality, distinctive products that embody genuine craftsmanship and innovation.