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ThirdChannel provides a unified platform integrating human expertise with cloud-based technology for retail execution. Its comprehensive suite offers tools for workforce management, merchandising compliance, assisted selling, and audits. This enables brands and retailers to gain real-time visibility and actionable data, enhancing in-store performance across their physical footprint.
ThirdChannel was founded in 2012 by Gina Ashe, Joe Chung, and Matt Beecher. They recognized a critical market need for effective management and measurement of retail store execution. Their insight focused on empowering companies with control and transparency over physical retail operations, ensuring consistent implementation of brand strategies.
Brands and retailers utilize ThirdChannel's product to elevate their in-store presence, improve efficiency, and drive sales. The company's vision is to transform the retail experience by blending human engagement with advanced technological capabilities. This equips clients with tools to achieve operational excellence and maintain competitive advantage.
ThirdChannel has raised $7.0M across 1 funding round.
ThirdChannel has raised $7.0M in total across 1 funding round.
ThirdChannel has raised $7.0M in total across 1 funding round.
ThirdChannel's investors include Michael Hsieh, Fung Capital.
ThirdChannel is a technology company founded in 2012 that provides cloud-based retail execution solutions, blending expert field teams with real-time data analytics to optimize in-store merchandising, workforce management, and sales performance for brands and retailers.[1][2][3] It serves consumer brands and retailers by addressing the gap between retail strategy and in-store execution, offering tools like a mobile app for scheduling, geotagged photos, surveys, and dashboards for visibility into store conditions worldwide, solving problems such as poor merchandising compliance, lack of real-time insights, and inefficient field operations.[2][4][5] The platform drives growth through scalable solutions, with metrics including 6,250 stores supported, over 2,300 experts, and 4,680 visits managed, earning recognition as a top retail analytics provider in 2025.[4][5]
ThirdChannel was founded in 2012 and is headquartered in Boston, Massachusetts, with 188 total employees.[3] While specific founders are not detailed in available sources, the company emerged to tackle a critical retail challenge: brands investing heavily in product development but neglecting execution at the point of sale, where human expertise meets technology.[1][2] Early traction built on equipping "passionate brand experts" with cloud-based tools for in-store and online optimization, evolving from basic merchandising to a comprehensive platform integrating real-time data, workforce management, and analytics.[3][4][6] Pivotal growth includes expanding to support thousands of stores globally, as evidenced by client testimonials on rapid issue resolution and user-friendly dashboards that engage sales teams.[2]
ThirdChannel stands out in retail tech through its hybrid model of people-powered technology, purpose-built for field execution:
Leadership, including CEO Brian Tervo, emphasizes strategic action over mere visibility, fostering evolution and diversity.[1][4]
ThirdChannel rides the wave of retail digitization, where AI-driven hyper-personalization, real-time analytics, and omnichannel execution address e-commerce pressures on brick-and-mortar sales.[2][4] Timing aligns with post-pandemic shifts demanding visibility into physical stores amid labor shortages and seasonal demands, amplified by market forces like supply chain disruptions and data-hungry CPG brands seeking execution gaps closure.[1][4] It influences the ecosystem by empowering mid-market brands with enterprise-grade tools, bridging strategy-execution divides, and enabling scalable workforce solutions that traditional merchandisers lack, thus accelerating retail tech adoption.[2][6]
ThirdChannel is poised to expand as retail analytics demand surges, potentially integrating deeper AI for predictive merchandising and automated insights amid growing e-commerce hybrid models.[2][4] Trends like hyper-personalization and workforce scalability will shape its path, with platform enhancements driving more enterprise wins and global store coverage.[4][5] Its influence may evolve from execution optimizer to full retail intelligence leader, maximizing sell-through in a data-centric era—proving that brands investing in people-tech hybrids like ThirdChannel hold the edge in converting browsers to buyers.[1][2]
ThirdChannel has raised $7.0M across 1 funding round. Most recently, it raised $7.0M Series A in November 2017.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Nov 1, 2017 | $7M Series A | Michael Hsieh | Fung Capital | Announced |
