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§ Private Profile · Mexico City, Mexico
Tienda Pago is a technology company.
Tienda Pago delivers digital financial solutions, specializing in short-term working capital and inventory financing for small retailers in Latin America. The company provides micro, small, and medium enterprises with accessible credit lines, typically for one week, enabling them to purchase high-turnover consumer goods. Its platform integrates with product distributors to facilitate cashless transactions, streamlining procurement and reducing traditional collection risks for both parties while improving inventory management for store owners.
The company was founded in 2014 by Dan Cohen and Gabriel Sternberg. Their initial insight stemmed from recognizing the significant financial inclusion gap faced by countless mom-and-pop stores and bodegas across regions like Peru and Mexico. These essential neighborhood businesses often lack access to conventional credit, impeding their ability to maintain optimal stock levels and grow. The founders aimed to bridge this gap by offering a practical and immediate credit solution tailored to their operational needs.
Tienda Pago serves a broad base of small, independent retailers, including convenience stores and general shops, which are vital components of local economies. The firm's overarching mission is to foster financial inclusion for these underserved entrepreneurs. By equipping them with necessary working capital and efficient digital payment tools, Tienda Pago envisions empowering these businesses to stabilize operations, increase sales, and contribute more robustly to their communities, ultimately driving economic development from the grassroots.
Tienda Pago has raised $12.0M across 1 funding round.
Tienda Pago has raised $12.0M in total across 1 funding round.
Tienda Pago has raised $12.0M across 1 funding round. Most recently, it raised $12.0M Series B in October 2022.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Oct 1, 2022 | $12M Series B | IDC Ventures, Women | Dalus Capital, Ignia Partners, Wayra Hispam, Martin Schrimpff, Accion Venture LAB, Agrega Partners, GR Capital, Kaszek Ventures, Oikocredit, QED | Announced |
# High-Level Overview
Tienda Pago is a fintech company providing short-term digital credit to small retailers in Latin America, specifically operating in Peru and Mexico[1][2]. The company addresses a critical gap in financial inclusion by offering one-week working capital loans that enable mom-and-pop stores to purchase inventory from major consumer packaged goods (CPG) brands[2][5].
The company's core mission is to promote financial inclusion and access to technology for small businesses by providing fast, easy financing that drives growth[1]. Tienda Pago serves over 60,000 small stores on its platform, processing more than 3,000 loans daily[5]. Its business model demonstrates measurable impact: stores using Tienda Pago experience approximately 20% more growth than those without the solution, and the company has impacted over 160,000 people across 14 cities in Peru and 30 cities in Mexico[1]. The company finances approximately $300 million USD in loans annually[1].
# Origin Story
Tienda Pago was founded in 2015 and began operations in Peru in 2014, expanding to Mexico by late 2016[1][3]. Dan Cohen serves as CEO and founder, building the company with the vision of serving not only small store owners but also their families and dependents as an integral part of the business ecosystem[5].
The company emerged from recognizing a fundamental challenge: small neighborhood stores lack access to short-term credit to pay suppliers upfront for inventory purchases[3]. These stores are vital employment sources and supply essential goods to low-income households, yet remain financially underserved. Tienda Pago's early traction was significant—by the time of its Series A funding round, the company had secured $8 million from investors including Accion, Kaszek Ventures, and QED, with an additional $5 million in debt financing discussions underway from development entities like OPIC, Triodos, and Alphamundi[6].
# Core Differentiators
# Role in the Broader Tech Landscape
Tienda Pago operates at the intersection of fintech innovation and financial inclusion, riding the broader wave of digital transformation in underserved Latin American markets. The timing is critical: traditional small retailers in Mexico and Peru have been largely excluded from digital and financial ecosystems, yet represent a massive economic opportunity. Approximately 60% of Tienda Pago's end clients are women, highlighting how the platform addresses gender-based financial exclusion[6].
The company's supply chain finance model influences the broader ecosystem by demonstrating that technology can bridge the gap between informal retail and formal CPG distribution networks. By reducing friction for both retailers and brands, Tienda Pago creates a win-win dynamic: stores increase sales and access working capital, while brands reduce collection costs and expand distribution. This model has proven scalable enough to process thousands of daily transactions across two major markets.
# Quick Take & Future Outlook
Tienda Pago is positioned to become a foundational financial infrastructure layer for Latin America's informal retail sector. The company's trajectory suggests expansion beyond inventory financing toward a broader financial ecosystem where store owners conduct all their financial needs and payments through the platform[6]. As the company scales—having already reached profitability targets in Peru and approaching breakeven in Mexico—it will likely deepen partnerships with CPG brands and explore adjacent financial products for its merchant base.
The broader trend working in Tienda Pago's favor is the digitalization of informal commerce in emerging markets. As smartphone penetration increases and digital payment infrastructure matures, companies that can serve the "last mile" of retail—the small stores that supply low-income communities—will capture significant value. Tienda Pago's combination of technology, financial discipline, and deep understanding of its customer base positions it as a key player in this transformation, potentially influencing how fintech approaches financial inclusion across Latin America and beyond.
Tienda Pago has raised $12.0M in total across 1 funding round.
Tienda Pago's investors include IDC Ventures, Women, Dalus Capital, IGNIA Partners, Wayra Hispam, Martin Schrimpff, Accion Venture Lab, Agrega Partners, GR Capital, Kaszek Ventures, Oikocredit, QED.