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TotallyAwesome has raised $5.0M across 1 funding round.
Key people at TotallyAwesome.
TotallyAwesome has raised $5.0M in total across 1 funding round.
TotallyAwesome operates as a digital engagement platform dedicated to enabling brands to interact safely and effectively with children, teenagers, and their families. The company develops comprehensive marketing, media, and content solutions within a youth-first and brand-safe digital ecosystem. Its approach integrates artificial intelligence, meticulous human moderation, proprietary research, and psychological expertise to achieve contextual effectiveness and maintain a secure online environment.
The company was established in 2015 as a joint venture between SuperAwesome, founded by Dylan Collins, and Inspire Ventures. This collaboration originated from an insight into the critical need for a specialized platform that could facilitate brand engagement with minors while strictly adhering to safety and privacy standards, a challenge not adequately met by general digital advertising networks.
TotallyAwesome serves brands and clients aiming to responsibly reach young audiences within a protected online space. Its overarching vision centers on fostering a digital ecosystem where youth can engage with content and brands safely, ensuring privacy and appropriate interactions. The company continuously focuses on innovating solutions that empower brands to connect with the next generation securely and ethically.
TotallyAwesome is a youth-first marketing and media platform that builds a safe digital ecosystem for kids, teens, Gen Z, Gen Alpha, and families across APAC, connecting brands via compliant ad tech solutions.[1][3][5] It offers products like a dedicated ad platform, curated youth-safe content across 7,000+ apps, sites, games, and videos, programmatic advertising, influencer services, and a gaming ecosystem, serving advertisers and agencies while solving brand safety, data privacy compliance (e.g., COPPA, GDPR-K), and effective youth engagement in a risky online landscape.[1][2][5] With over 500 million monthly active users, $34.7M revenue, and $12M raised before its May 2024 acquisition by SQREEM—which boosted SQREEM's growth 400%—TotallyAwesome demonstrates strong momentum in youth marketing, now integrated into SQREEM's AI-driven stack for enhanced targeting.[1][2]
Founded in 2015 in Singapore, TotallyAwesome emerged to address the need for safe digital interactions between brands, kids, teens, and families amid growing online risks.[1][3][4] Its backstory centers on creating a compliant ecosystem with human-curated whitelists and tech tailored for under-24 audiences, expanding from headquarters at 168 Robinson Road to offices in Australia, Indonesia, Japan, Korea, the Philippines, and Vietnam.[2][3] Key early traction included a $10M seed round from Partners For Growth and Yefira Group, supporting restructuring from Hong Kong to Singapore, and building a network of 300M+ users across 14 APAC markets—culminating in its 2024 acquisition by SQREEM, which merged its youth expertise with AI for scaled impact.[1][2]
TotallyAwesome stands out in youth marketing through:
TotallyAwesome rides the wave of heightened youth digital safety demands amid rising regulations and parental concerns in APAC's exploding online youth market.[1][3] Its timing aligns with post-pandemic digital shifts, where kids/Gen Z spend heavily on apps, games, and social—yet face ad risks—enabling compliant, contextual advertising when broad platforms falter on privacy.[5] Market forces like AI ad tech growth and brand accountability favor it, influencing the ecosystem by setting youth-first standards, partnering with global brands, and post-SQREEM merger, accelerating AdTech consolidation for precise, safe targeting across 14 markets.[1][2]
Post-2024 acquisition, TotallyAwesome's integrated AI-youth stack positions SQREEM to dominate APAC safe advertising, potentially expanding globally amid tightening regs like evolving COPPA equivalents.[1] Trends like metaverse gaming, AI personalization, and family co-viewing will shape its path, enhancing efficiency and margins for brands while scaling to billions in reach. Its influence may evolve from niche pioneer to ecosystem leader, empowering safer digital growth for youth and profitable engagement for marketers—proving youth-first strategies drive outsized results in a compliant future.[1][5]
TotallyAwesome has raised $5.0M across 1 funding round. Most recently, it raised $5.0M Seed in February 2017.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Feb 1, 2017 | $5M Seed | — | — | Announced |
TotallyAwesome has raised $5.0M in total across 1 funding round.
Key people at TotallyAwesome.
