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§ Private Profile · New York City, NY, USA
Tracera is a technology company.
Tracera provides an AI-powered data infrastructure platform that streamlines the collection, verification, and auditing of environmental, social, and governance (ESG) data. The company's core product centralizes emissions and sustainability information, enabling businesses to simplify compliance reporting and achieve their sustainability objectives with high-integrity, traceable data. This automated approach enhances data accuracy and prepares organizations for rigorous audits.
Founded in 2022 by Patrick Obeid and Sandeep Chand, Tracera emerged from the critical need for reliable and auditable ESG data in a rapidly evolving regulatory landscape. Their insight recognized the inefficiencies and complexities businesses faced in gathering and validating sustainability metrics, leading them to develop a solution that transforms disparate information into structured, trustworthy insights. The company, initially known as ESG Flo, is headquartered in New York.
Tracera serves businesses that require robust and transparent sustainability data management to meet regulatory demands and stakeholder expectations. Its platform allows companies to gain clarity on their environmental impact, ensure reporting compliance, and monitor progress toward their sustainability commitments. Tracera's long-term vision is to establish a new standard for corporate sustainability, making verifiable impact a foundational element of business operations.
Tracera has raised $17.3M across 2 funding rounds.
Tracera has raised $17.3M in total across 2 funding rounds.
Tracera is an AI-powered SaaS platform that automates the collection, verification, and auditing of sustainability data, elevating ESG (Environmental, Social, and Governance) reporting to finance-grade accuracy.[1][2][4] It serves large enterprises in sectors like manufacturing, construction, real estate, and retail, solving fragmented data challenges, regulatory complexity, and compliance needs by reducing management time and costs by up to 85%.[1][4] With over $17.25M raised since 2023, including a $12M Series A, and 30+ Fortune 2000 clients like EnerSys and La-Z-Boy, Tracera drives actionable insights for emissions reduction and efficiency.[1]
The platform consolidates emissions, waste, water, and supplier data into auditable reports across frameworks, enabling granular visibility at corporate, site, or product levels while ensuring GDPR and SOC 2 Type II compliance.[2][4][5]
Tracera, formerly ESG Flo, was spun out from Bain & Company's Founder's Studio and founded by CEO Patrick Obeid around 2022-2023.[1][2] Obeid, drawing from Bain's expertise, identified the overwhelming barriers in tracing and managing sustainability data for enterprises, launching the company to make ESG data as routine as financials.[1][2] Early traction came quickly, securing visionary backers and working with global clients, culminating in $17.25M funding and rapid adoption by Fortune 2000 firms amid rising ESG mandates.[1]
Tracera rides the ESG compliance wave, fueled by global regulations like CSRD and SEC rules demanding verifiable sustainability data amid climate pressures.[1][2] Timing is ideal as enterprises face fragmented data silos and audit risks, with AI enabling scalability across 100+ countries.[1] Market forces—rising stakeholder demands, decarbonization goals, and AI's maturity—favor Tracera, positioning it to influence the $20B+ sustainability software market by standardizing data infrastructure and driving collective action on Scope 1-3 emissions.[2][3][5]
Tracera is poised for hypergrowth, expanding its client base beyond 30 Fortune 2000 firms with deeper AI enhancements for predictive analytics and Scope 3 automation.[1][4] Trends like AI regulation alignment and net-zero mandates will accelerate adoption, potentially evolving Tracera into a sustainability data standard-setter. As ESG scrutiny intensifies, its finance-grade platform will empower leaders to turn data into competitive edges, transforming sustainability from burden to business driver—just as it began by making impact traceable.[1][2]
Tracera has raised $17.3M across 2 funding rounds. Most recently, it raised $12.0M Series A in April 2025.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Apr 1, 2025 | $12M Series A | Foundry Group | Accomplice VC, Alabaster, Founder Collective, Fusion Fund, Primetime Partners, Scale Asia Ventures, SOSV, Stata Venture Partners, Tiger Global Management, Jason Haider, JOI ITO, Paul Veugen, Scott Belsky | Announced |
| Oct 31, 2023 | $5.3M Seed | RHO Ventures, Tola Capital | — | Announced |
Tracera has raised $17.3M in total across 2 funding rounds.
Tracera's investors include Foundry Group, Accomplice VC, Alabaster, Founder Collective, Fusion Fund, Primetime Partners, Scale Asia Ventures, SOSV, Stata Venture Partners, Tiger Global Management, Jason Haider, Joi Ito.