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§ Private Profile · New York City, NY, USA
Plaid for supply chain logistics
Trackstar has raised $3.0M across 1 funding round.
Key people at Trackstar.
Trackstar was founded in 2021 by Daniel Langer (Founder) and Jeremy Schneck (Founder).
Trackstar has raised $3.0M in total across 1 funding round.
Trackstar is the Plaid for supply chain logistics. Our universal API provides a simple and well-documented way for companies to integrate with hundreds of warehouse management systems ("WMS") in minutes, not months.
Trackstar was founded in 2021 by Daniel Langer (Founder) and Jeremy Schneck (Founder).
Trackstar has raised $3.0M in total across 1 funding round.
Trackstar's investors include TMV, Homebrew, Quiet Capital, Systemiq Capital, Bre Pettis, Kyle Vogt, Sam Altman.
Trackstar has raised $3.0M across 1 funding round. Most recently, it raised $3.0M Seed in November 2023.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Nov 1, 2023 | $3M Seed | TMV | Homebrew, Quiet Capital, Systemiq Capital, BRE Pettis, Kyle Vogt, SAM Altman | Announced |
Trackstar is a startup building a universal API for supply chain logistics, specifically targeting warehouse management systems (WMS). Founded in 2021, it aims to digitize the fragmented global supply chain by enabling software companies to integrate once with Trackstar’s API and gain access to data from over 85 different WMS platforms. This approach eliminates the need for companies to build and maintain multiple custom integrations, accelerating innovation in inventory planning, supply chain visibility, warehouse operations, and more. Trackstar serves software developers, logistics tech startups, and enterprises seeking to streamline their supply chain data connectivity and improve operational efficiency.
By providing a single, well-documented API that normalizes data across diverse legacy systems, Trackstar addresses a critical bottleneck in supply chain software development. Its growth momentum is evidenced by rapid expansion of WMS integrations and adoption by startups and established players who want to focus on core product innovation rather than integration complexity[1][2][6].
Trackstar was founded in 2021 by Daniel Langer and Jeremy Schneck in New York City. The idea emerged from their experience building software for eCommerce brands, where they encountered the challenge of integrating with numerous disparate warehouse systems. Recognizing the lack of accessible, standardized data in supply chain logistics, they pivoted to create a universal API akin to Plaid’s role in fintech. Their participation in Y Combinator helped refine their vision and accelerate development.
Early traction came from solving a real pain point: companies needing to connect to multiple WMS platforms faced costly and slow integration processes. Trackstar’s founders embraced this difficult challenge, building integrations into over 85 WMS platforms and enabling a new wave of supply chain SaaS innovation[1][2][7].
Trackstar rides the growing trend of API-driven digital transformation in supply chain logistics, a sector historically hindered by fragmented legacy systems and poor data accessibility. The timing is critical as supply chain disruptions (e.g., COVID-19, port strikes) have exposed the need for better visibility and agility. Market forces favor solutions that simplify integration and enable rapid innovation in warehouse operations, inventory management, and logistics financing.
By providing a universal API, Trackstar lowers the barrier for startups and established companies to build sophisticated supply chain software, fostering a more connected and efficient ecosystem. This parallels how Plaid catalyzed fintech innovation by standardizing bank data access. Trackstar’s influence extends to enabling new SaaS products, improving warehouse efficiency, and supporting sustainable supply chain practices[1][2][7][8].
Trackstar is well-positioned to become the standard connectivity layer for warehouse management systems, driving a new era of supply chain software innovation. As it continues to expand integrations and enhance its API capabilities, it will enable more startups and enterprises to build differentiated products faster and more cost-effectively.
Future trends shaping Trackstar’s journey include increased demand for real-time supply chain visibility, automation in warehouse operations, and sustainability-driven logistics solutions. Its role may evolve from a pure API provider to a broader platform supporting analytics, optimization, and financial services within the supply chain.
For investors and partners, Trackstar represents a compelling opportunity to back a company addressing a massive, underserved market with a proven model inspired by fintech’s Plaid. For customers, it offers a transformative solution to unlock the value trapped in fragmented warehouse data, accelerating digital transformation across the logistics ecosystem[1][2][7][9].
Key people at Trackstar.
