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§ Private Profile · San Francisco, CA, USA
Triggit is a company.
Key people at Triggit.
Triggit develops advertising technology, providing a platform for programmatic media buying. The company specializes in real-time bidding solutions, enabling advertisers and agencies to manage, execute, and optimize display advertising campaigns. Its core functionality focuses on sophisticated retargeting capabilities, facilitating personalized ad experiences to targeted online audiences.
Co-founded by Zach Coelius, who served as CEO for a decade, Triggit originated from a strategic insight into the evolving digital advertising landscape. This understanding centered on leveraging data-driven approaches and automated bidding to overcome traditional advertising inefficiencies and enhance campaign effectiveness.
Triggit’s platform serves advertisers and agencies seeking to maximize digital ad spend through precise execution. The company is committed to advancing advertising technology, ensuring campaigns are efficient and highly relevant. It aims to shape a future where digital advertising provides meaningful and personalized interactions.
Key people at Triggit.
Triggit is a marketing technology company that builds a platform enabling advertisers and agencies to create, run, measure, and optimize retargeting-driven display campaigns, primarily serving the e-commerce sector. Its product focuses on programmatic native retargeting, allowing clients to target users across Facebook and other web platforms from a single interface. Triggit’s solution addresses the challenge of efficiently reaching and re-engaging potential customers online, helping marketplaces and retailers scale retail media networks. The company demonstrated growth momentum by expanding beyond Facebook’s ad exchange into broader programmatic advertising verticals, including travel and e-commerce[1][3].
Founded in 2006, Triggit was an early pioneer in the retargeting space, launching when the concept of retargeting was still unfamiliar to many marketers. Zachary Coelius, the CEO, led the company through early challenges educating the market on demand-side platforms (DSPs) and agency trading desks. Triggit was among the first DSPs to join the Facebook Exchange (FBX), gaining traction by managing Facebook ads for over 200 clients by 2012. Despite raising around $18 million in funding, the company faced headwinds when Facebook downgraded FBX, prompting Triggit to diversify its retargeting efforts beyond Facebook. In 2015, Triggit was acquired by Gravity4, which integrated its native programmatic retargeting capabilities into a broader marketing platform[3][5].
Triggit rides the wave of programmatic advertising and retargeting, trends that have transformed digital marketing by enabling highly targeted, data-driven ad placements. The timing of its emergence coincided with the rise of social media advertising and the maturation of DSPs, which allowed marketers to automate and optimize ad buying at scale. Market forces such as the growth of e-commerce, increased demand for personalized advertising, and the expansion of real-time bidding (RTB) platforms have favored Triggit’s model. Its presence in emerging markets like Brazil highlights the global expansion of programmatic advertising. By integrating native retargeting into larger marketing platforms, Triggit has influenced the ecosystem by pushing automation and cross-channel ad targeting forward[3][4].
Following its acquisition by Gravity4, Triggit’s core technology is positioned to benefit from ongoing trends in marketing automation, AI-driven ad optimization, and the growth of retail media networks. Future growth will likely be shaped by increasing demand for seamless, cross-platform retargeting solutions and the continued shift toward programmatic advertising in emerging markets. As privacy regulations and cookie deprecation reshape digital advertising, companies like Triggit that offer adaptable, data-driven retargeting platforms will need to innovate to maintain relevance. The integration into a broader marketing platform suggests a future where Triggit’s capabilities contribute to more comprehensive, automated marketing ecosystems, reinforcing its early vision of simplifying and scaling retargeting campaigns[3][5].
