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§ Private Profile · Jerusalem, Yerushalayim, Israel
Triple Whale is a technology company.
Triple Whale provides an e-commerce intelligence platform that unifies disparate data sources, offering brands a comprehensive view of their performance. The core product suite leverages artificial intelligence and automation for capabilities such as identity resolution, real-time analytics, marketing attribution, and predictive insights. It consolidates various data points into a singular dashboard, enabling merchants to make informed decisions regarding ad spend, customer acquisition, and profitability.
The company was founded by Maxx Blank, AJ Orbach, and Ivan Chernykh, all seasoned e-commerce merchants and startup entrepreneurs. Their collective insight stemmed from a shared frustration with the lack of integrated tools available to support their own ventures. They set out to build the platform they wished they had, quickly finding product-market fit within the vibrant community of Shopify brands.
Triple Whale serves a broad base of e-commerce businesses, empowering founders, marketing leaders, and operations managers with actionable intelligence. The company’s vision is centered on democratizing advanced technologies, such as AI, automation, and sophisticated data visualization. By providing these capabilities, Triple Whale aims to equip everyday entrepreneurs with the tools necessary to transform their data into profitability and drive sustainable growth, leveling the playing field with larger enterprises.
Triple Whale has raised $53.0M across 3 funding rounds.
Triple Whale has raised $53.0M in total across 3 funding rounds.
Triple Whale is an AI-powered intelligence platform designed for e-commerce brands, particularly small and medium-sized businesses on Shopify, to centralize data, provide actionable insights, and automate decisions for profitable growth.[2][1][4] It builds a fully managed data warehouse with real-time ingestion, over 50 integrations, and proprietary tools like the Triple Pixel for first-party data capture and identity resolution, serving merchants who need to optimize customer acquisition, conversion, retention, advertising, and inventory without complex infrastructure.[1][4][5] The platform solves the problem of fragmented, overwhelming e-commerce data by turning it into a single source of truth via AI agents (Moby Agents) that detect anomalies, deliver recommendations, and enable self-serve analytics, BI dashboards, and SQL access—saving time and uncovering hidden insights.[1][3][6]
Backed by Shopify and leading investors, Triple Whale has achieved strong product-market fit with a passionate community of brands, evolving from basic analytics to a comprehensive agent-powered system launched in April 2025, emphasizing AI democratization for entrepreneurs in the creator, gig, and e-commerce economies.[2][1]
Triple Whale was founded by Maxx Blank, AJ Orbach, and Ivan Chernykh, all former e-commerce merchants and startup entrepreneurs who built the platform to address the data tools they lacked while running their own businesses.[2] The idea emerged from their firsthand experience with the e-commerce boom, where fragmented data across sales, marketing, and customer channels hindered growth; they aimed to create intuitive analytics that hit product-market fit immediately with Shopify brands.[2][3]
Early traction came from a large, passionate community leveraging the platform to save time and boost profits, leading to backing from Shopify and investors. This set the stage for expansions like the Triple Pixel for accurate tracking amid privacy changes and the 2025 launch of Moby Agents on a re-architected AI-optimized data platform.[2][1][5]
Triple Whale rides the AI democratization wave in e-commerce, capitalizing on the creator economy, gig economy, and post-iOS privacy shifts that demand first-party data solutions amid signal loss from platforms.[2][5][3] Timing is ideal as brands face data overload from multi-channel sales (Shopify, Walmart, TikTok), where traditional tools fail; Triple Whale's agent-powered platform aligns with 2025 AI advancements, enabling SMBs to compete like Fortune 500 firms via automation and insights.[1][2]
It influences the ecosystem by fostering a Shopify-centric community, integrating deeply with ad platforms (Meta, Google), and pushing total impact attribution—helping brands navigate cookieless futures and economic mobility for entrepreneurs.[1][3][2]
Triple Whale is poised for expansion with ongoing AI enhancements like TikTok integration, broader APIs for custom data, and advanced forecasting to solidify its lead in e-commerce intelligence.[1][3] Trends like rising AI adoption, privacy regulations, and omnichannel retail will propel growth, potentially extending to larger enterprises or new verticals beyond Shopify.[4][2] Its influence may evolve by setting standards for agent-driven analytics, unlocking creativity for millions of SMBs and amplifying the e-commerce boom that sparked its founding.[2]
Triple Whale has raised $53.0M in total across 3 funding rounds.
Triple Whale's investors include Elephant, NFX, Album VC, DGF Investimentos, Sabrina Frias, Kevin Hartz, Adapt Ventures, at.inc/, Bain Capital, Caffeinated Capital, Exponent Founders Capital, General Catalyst.
Triple Whale has raised $53.0M across 3 funding rounds. Most recently, it raised $25.0M Series B in February 2023.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Feb 1, 2023 | $25M Series B | Elephant, NFX | Album VC, DGF Investimentos, Sabrina Frias | Announced |
| Mar 1, 2022 | $4M Seed | — | Kevin Hartz, Adapt Ventures, At.inc/, Bain Capital, Caffeinated Capital, Exponent Founders Capital, General Catalyst, Global Founders Capital, NOT Boring Capital, Shaan's ALL Access Fund, Soma Capital, Jeremy CAI, Karim Atiyeh, Mario Gabriele, Musaab Hakami, William Hockey | Announced |
| Mar 1, 2022 | $24M Series A | Andrew Hunt | Album VC, DGF Investimentos, Shaan Puri, David Stark, Gigi Levy Weiss | Announced |