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§ Private Profile · Sydney, NSW
Truescope is a technology company.
Truescope delivers an AI-powered media intelligence platform for real-time monitoring and analysis across broadcast, online, social, and print. Its cloud-based system offers actionable insights like sentiment analysis, share of voice, and campaign ROI, via an intuitive interface. This technology streamlines communications professionals' workflows, providing rapid data access and a comprehensive media overview.
Industry veterans John Croll and Michael Bade co-founded Truescope in 2019, seeing a clear market gap for modern media monitoring. Croll, as CEO, and Bade, as product visionary, set out to build the first smart media intelligence platform, dedicated to delivering accurate, real-time data for informed decisions in communications. Their insight targeted the evolving needs of the contemporary media landscape.
The platform serves diverse clients, including PR agencies, marketers, and government bodies. Truescope’s mission is to elevate communications, empowering organizations to protect, cultivate, and direct brand reputation with clarity and speed. The company ultimately helps clients gain a clearer perspective within an ever-evolving media environment, informing strategic outcomes.
Truescope has raised $5.0M across 1 funding round.
Truescope has raised $5.0M in total across 1 funding round.
Truescope is a technology company that builds an AI-powered media intelligence platform offering real-time media monitoring, social listening, and analytics across news, social media, radio, TV, and digital sources.[1][2][3][5] It serves PR professionals, corporate communicators, government agencies, marketing teams, and brands, solving challenges in brand reputation management, crisis communication, market research, and data-driven media strategies by delivering actionable insights via dashboards, AI summaries, reports, and alerts.[1][3][5] Founded in 2020, Truescope has shown strong growth momentum: achieving over $11 million in annual recurring revenue by 2024 (with earlier estimates at $6.3 million), tripling its team to over 70 employees, expanding organically to offices in Sydney, Singapore, New Zealand, New York, and Omaha, and securing $6.2 million in funding while pursuing strategic acquisitions like Universal Information Services in 2023.[2][4][6]
Truescope was founded in 2020 by industry veterans John Croll (Co-founder and CEO) and Michael Bade, who identified a gap in traditional media monitoring and launched from Singapore (with early roots noted in Australia in 2019).[1][2][3] Drawing from their experience in communications, they aimed to create a "smart media intelligence platform" using AI and real-time data to meet modern needs, emphasizing people alongside technology—building teams of developers, data analysts, product designers, and media experts.[1][6] Early traction exploded organically: within years, it scaled globally without heavy investor burn, opened full operational centers in multiple countries, hit high revenue and retention by 2024, and earned accolades like the Singapore SME 500 Award in 2023.[2][4]
Truescope stands out in media monitoring through these key strengths:
Competitors like Cision, Wizikey, Signal AI, and PublicRelay offer similar tools, but Truescope differentiates via its rapid post-2020 global footprint and focus on modern comms pros.[3]
Truescope rides the wave of AI-driven media intelligence and real-time analytics, capitalizing on exploding data volumes from social media, digital news, and multichannel content amid rising demands for proactive brand management.[1][5][6] Timing aligns with 2020s shifts: post-pandemic digital acceleration, genAI advancements (e.g., for sentiment and summarization), and needs for unified PR tools in fragmented media ecosystems—positioning it against incumbents slow to innovate.[2][3] Market forces like crisis-prone social discourse and regulatory scrutiny favor its strengths in spike detection and global coverage, influencing the ecosystem by setting benchmarks for accessible, AI-enhanced monitoring that empowers smaller PR teams and agencies worldwide.[5]
Truescope's blend of organic profitability, AI innovation, and geographic expansion positions it for continued dominance in media intelligence, potentially surpassing $20M+ ARR by 2027 through further acquisitions and product evolution like advanced genAI features.[2][4][5] Trends in cross-channel integration, real-time PR analytics, and brand monitoring will propel it, especially as unified intelligence becomes table stakes for reputation in 2025+.[6] Its influence may grow via deeper North American penetration and ecosystem partnerships, evolving from challenger to essential platform—echoing its startup origins by staying agile amid tech giants' encroachment, much like how Croll and Bade disrupted outdated monitoring in 2020.[1][3]
Truescope has raised $5.0M in total across 1 funding round.
Truescope's investors include Investible, Jelix Ventures.
Truescope has raised $5.0M across 1 funding round. Most recently, it raised $5.0M Seed in February 2022.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Feb 1, 2022 | $5M Seed | Investible | Jelix Ventures | Announced |