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§ Private Profile · Los Angeles, CA, USA
Upwards is a technology company.
Upwards operates a comprehensive technology platform designed to make quality child and elder care accessible and affordable. The company connects families with a network of vetted caregivers, while also streamlining access to government subsidies and integrating care programs for employers. Through its digital infrastructure, Upwards provides solutions that support working families in finding reliable care and assists organizations in offering essential care benefits.
The company was founded in 2017 by Jessica Chang, Jesse Forrest, and Matt Reilly, initially as WeeCare. Their foundational insight arose from observing the widespread challenges families faced in securing and affording dependable childcare. Recognizing this critical unmet need, particularly given co-founder Chang’s experience as a mother, they embarked on creating a scalable solution to address the systemic issues within the care industry.
Serving working families, employers seeking to support their workforce, and government agencies, Upwards aims to alleviate the burden of dependent care. The company’s long-term vision is to establish a future where high-quality care is not a privilege but a readily available resource for every family, empowering both care providers and those needing care.
Upwards has raised $37.8M across 4 funding rounds.
Upwards has raised $37.8M in total across 4 funding rounds.
Upward refers to two distinct technology companies with different focuses.
1. Upward Technologies (Saudi Arabia) is a digital transformation IT company providing ERP (Odoo, Microsoft Dynamics), CRM (Salesforce, Odoo), custom software, cybersecurity, and digital marketing solutions primarily to businesses seeking to streamline operations, improve productivity, and enhance customer engagement. Their services target a broad range of industries, helping clients navigate digital transformation through innovative, flexible solutions[1].
2. Upward Technology (Portland, Oregon, USA) is a Managed IT and Cybersecurity Service Provider focused on supporting small and medium-sized businesses (SMBs) by managing their IT infrastructure and security. They offer fully or co-managed IT services, cybersecurity consulting, and strategic technology roadmaps to help businesses modernize and thrive. They emphasize customer experience, innovation, and social responsibility, being the first Certified B Corp MSP in the Pacific Northwest[2][3][4].
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*Upward Technologies (Saudi Arabia)*- Comprehensive digital transformation services including ERP, CRM, cybersecurity, and digital marketing- Use of leading platforms like Odoo, Microsoft Dynamics, Salesforce- Emphasis on future vision, innovation, and flexible collaboration- Industry-spanning consultation and IT management expertise[1]
*Upward Technology (Portland, Oregon)*- Managed IT and cybersecurity services with a focus on SMBs- Microsoft Certified team with multi-disciplinary expertise- First Certified B Corp MSP in the Pacific Northwest, highlighting social and environmental responsibility- High customer retention and community involvement- Offers both fully managed and co-managed IT partnerships tailored to client needs[2][3][4]
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Both companies exemplify how technology firms can drive business growth and innovation within their respective markets by combining technical expertise with strategic vision and social responsibility.
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This analysis distinguishes the two companies named Upward, highlighting their unique missions, origins, differentiators, and roles in their tech ecosystems.
Upwards has raised $37.8M across 4 funding rounds. Most recently, it raised $21.0M Series B in February 2024.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Feb 1, 2024 | $21M Series B | Alpha Edison | Amplify.LA, Banana Capital, Fika Ventures, FirstMark Capital, Fuel Capital, General Catalyst, Gradient Ventures, M13, QED Investors, Leah Busque | Announced |
| Apr 1, 2022 | $12M Series A | — | Gradient Ventures, M13 | Announced |
| Aug 1, 2018 | $4M Seed | — | Acrew Capital, Alpha Edison, Amplify.LA, At.inc/, Banana Capital, Blank Ventures, Fika Ventures, FirstMark Capital, Fuel Capital, M13, Montage Ventures, MS&AD Ventures, SV Angel, ULU Ventures, Antoine Nivard, Leah Busque, Nola Masterson, Oshri Kaplan | Announced |
| Jul 1, 2017 | $750K Seed | — | Alpha Edison, Amplify.LA, Banana Capital, Fika Ventures, FirstMark Capital, Fuel Capital, M13, Leah Busque | Announced |
Upwards has raised $37.8M in total across 4 funding rounds.
Upwards's investors include Alpha Edison, Amplify.LA, Banana Capital, Fika Ventures, FirstMark Capital, Fuel Capital, General Catalyst, Gradient Ventures, M13, QED Investors, Leah Busque, Acrew Capital.