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Key people at Vayner3.
Vayner3 is an innovation consultancy that guides businesses in navigating the evolving landscape of connected consumer behavior, primarily within the Web3 ecosystem. It offers advisory services and customized educational programs designed to help brands understand blockchain technologies and practically implement strategies for NFTs, the metaverse, and other emerging digital opportunities. The firm focuses on enabling enterprises to engage with token-based experiences and integrate new technologies like AI into marketing workflows.
The consultancy was founded by serial entrepreneur Gary Vaynerchuk, initially launched as VaynerNFT before rebranding to Vayner3 to broaden its focus beyond non-fungible tokens into the wider Web3 space. Vaynerchuk, also known as the chairman of VaynerX and CEO of VaynerMedia, envisioned a need for businesses to adapt to the burgeoning digital economy and provided the strategic insight for this venture.
Vayner3 serves enterprises looking to leverage new digital trends and accelerate their adoption of Web3 technologies to foster deeper customer connections. The company's vision centers on empowering brands to build innovative, immersive experiences and navigate complex digital shifts, ensuring they remain relevant and competitive in an increasingly decentralized and technologically advanced consumer environment.
Key people at Vayner3.
Vayner3 is a strategic innovation consultancy under the VaynerX family, specializing in Web3, AI, blockchain, and immersive experiences to help enterprises build new markets and revolutionize digital engagement. Originally launched as VaynerNFT in July 2021, it rebranded to Vayner3 to broaden its focus beyond NFTs to the full Web3 ecosystem, including branded metaverses, blockchain integration, and AI-driven consumer connections[1][2][3]. Its mission is to grow client businesses by harnessing digital-first technologies for practical outcomes like loyalty programs and operational streamlining, serving over two dozen Fortune 500 companies such as Budweiser, PepsiCo, Anheuser-Busch InBev, Diageo, and Coinbase[2][3][5].
Vayner3's philosophy centers on guiding brands through the "next iteration of consumer behavior" via education, strategy, and activation, positioning NFT and blockchain as cornerstones of Web3 while emphasizing long-term experiments over short-term financial gains[1][2][4]. Key sectors include Web3 consulting, AR/VR immersive experiences, AI, and blockchain applications, with services spanning learning programs, market strategy, and program execution[3].
Vayner3 traces its roots to Gary Vaynerchuk's (Gary Vee) early conviction in NFTs as a perpetual consumer trend, launching VaynerNFT in July 2021 as part of VaynerX—his marketing and communications holding company that includes VaynerMedia (an ad agency with $188M revenue in 2021), VaynerSports, and others[2][5][6]. The idea emerged from Gary's personal NFT project, VeeFriends, which acted as an "experimental guinea pig" solidifying Web3's potential; just a month after key learnings, VaynerNFT was announced with Budweiser as its flagship client[2][4].
Avery Akkineni, President and key leader, expanded the team to 50 global Web3 experts in under 12 months, shifting from pure NFT strategies to comprehensive Web3 advisory[4][6]. Pivotal moments include rapid growth to serve dozens of Fortune 500s and close collaboration with VeeFriends, which raised $50M led by Andreessen Horowitz[5].
Vayner3 rides the shift to a "digital-first reality" where Web3, AI, immersive tech, and blockchain intersect to create ownable, personalized internet experiences, countering mainstream financial misconceptions with fundamental tech adoption[3][4][5]. Timing is ideal post-2021 NFT boom, as digital wallet mainstreaming and EVM-compatible ecosystems enable proven asset ownership, transforming consumer engagement beyond hype[2][4].
Market forces like growing enterprise interest in metaverses and loyalty programs favor Vayner3, which influences the ecosystem by educating brands (e.g., via VeeCon recaps) and pioneering token-ticketed events like VeeCon, bolstering Web3 while building VaynerX's brand[3][6]. It democratizes Web3 for Fortune 500s, accelerating adoption akin to how VaynerMedia scaled traditional marketing[2][6].
Vayner3 is poised to lead as mainstream Web3 consciousness hits via digital wallets and ownership layers, expanding from activations to AI-blockchain hybrids for enterprise-scale programs. Trends like advanced computing intersections and remote-first expert teams will shape it, with Gary's "limitless potential" ethos driving bold plays in EVM ecosystems and beyond[3][4][6]. Its influence may evolve toward dominating immersive loyalty and metaverse strategies, solidifying VaynerX as the Web3 marketing powerhouse—much like its NFT origins predicted enduring consumer shifts[1][2].
