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Key people at Veracity Solutions.
Veracity Solutions provides comprehensive digital transformation services, specializing in extending and supporting clients' internal IT capabilities. The company offers advisory, custom software development, and managed services, focusing on critical areas such as cloud adoption, data-driven business solutions, and customer experience design. Their technical expertise spans AI and machine learning, cloud migration, DevSecOps, site reliability engineering, and data engineering, enabling organizations to modernize infrastructure and processes.
The company was founded in 1998 by Galen Murdock. His initial insight centered on assisting businesses in effectively navigating the complexities of evolving technology landscapes. Over more than two decades, this foundation has guided Veracity Solutions in developing adaptable strategies and solutions to meet the dynamic demands of enterprise IT.
Veracity Solutions primarily serves businesses seeking to enhance their digital agility and leverage advanced technologies. They work across various industries, including financial services and healthcare, to empower organizations in building resilient and scalable platforms. The company's vision is to help clients achieve a state of "techquilibrium," accelerating their digital transformation journeys and fostering continuous innovation.
Key people at Veracity Solutions.
Veracity Solutions is a software development and IT consulting firm founded in 1998, headquartered in Midvale, Utah, specializing in custom application development, cloud-native technologies, and digital transformation services for enterprises, particularly in regulated industries like healthcare.[3][4][5] With approximately 33-66 employees and $6.3 million in annual revenue, the company partners with businesses to bridge skill gaps through training, development, managed services, and its proprietary Phoenix DT framework, enabling teams to focus on post-transformation business value rather than implementation burdens.[1][3][4] It serves IT and product teams lacking specialists in cloud-supporting technologies, helping them adopt innovations like Azure while driving agility, cost savings, and scalability—as demonstrated in client successes with AdvancedMD and Ancestry.com.[4]
Veracity Solutions was founded in 1998 in Midvale, Utah, initially focusing on software consulting to help companies develop business applications using Microsoft technologies.[3][5] Under CEO John Esser, the firm has evolved over 25+ years into a digital transformation expert, emphasizing cloud adoption and custom solutions for highly regulated sectors.[1][3][4] Key milestones include developing the Phoenix DT framework to guide transformations, achieving client wins like revolutionizing healthcare operations at AdvancedMD (lowest IT attrition, new innovations) and boosting reliability at Ancestry.com via low-cost cloud shifts.[4] The company's growth includes $726,000 in funding across two rounds and recognition, such as team member Lonnie Buchanan named a 2022 Healthcare Leader to Watch.[4]
Veracity Solutions rides the enduring wave of digital transformation and cloud-native adoption, critical as legacy systems in regulated industries like healthcare lag behind modern demands for scalability and innovation.[1][3][4] Timing favors them amid ongoing cloud maturation—beyond hype, with supporting tech like Azure enabling low-cost agility—while market forces like talent shortages and high transformation failure rates (due to resource misallocation) create demand for specialized partners.[1][4] They influence the ecosystem by upskilling internal teams, accelerating enterprise innovation (e.g., healthcare apps, customer experience), and enabling startups/enterprises to experiment reliably without full-time hires.[3][4]
Veracity Solutions is poised to expand as cloud ecosystems deepen and AI integrations demand hybrid expertise, potentially growing via partnerships in healthcare and beyond.[1][3][4] Trends like regulated-industry digitization and talent flexibility will shape them, evolving their role from consultants to embedded innovation enablers—building on 25+ years to capture more mid-market transformations. This positions them to sustain momentum from client wins like AdvancedMD, turning skill gaps into competitive edges in a post-cloud world.[4]
