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§ Private Profile · London, United Kingdom
Verisart is a technology company.
Verisart develops and provides digital certification services for artworks and collectibles, leveraging blockchain technology to establish provenance and verify authenticity. The company’s platform enables creators to generate secure, tamper-proof certificates for their works, ensuring traceability and building trust within the art market. This digital ledger approach provides a robust framework for managing the ownership and history of valuable assets.
The company was founded in 2015 by Robert Norton, an entrepreneur with a background in the art and technology sectors, having previously co-founded Saatchi Art and Sedition Art. Norton’s insight stemmed from the emerging potential of blockchain to address long-standing challenges in art authentication and provenance, aiming to offer a more reliable and transparent system for certifying traditional and digital creations.
Verisart serves a diverse user base including artists, collectors, and dealers seeking verifiable authenticity for their assets. Its mission is to empower creators and establish trusted standards for the sale and transfer of artworks and collectibles, facilitating secure transactions and fostering a more transparent ecosystem for both physical and digital art. The company aims to continue enhancing the infrastructure for verified digital ownership.
Verisart has raised $3.5M across 2 funding rounds.
Verisart has raised $3.5M in total across 2 funding rounds.
Verisart is a Web3 technology company that provides blockchain-based tools for creators in the art and collectibles sector, enabling the minting of NFTs, issuance of tamper-proof digital Certificates of Authenticity (COAs), and integration of physical ("phygital") and digital art experiences.[1][3][6] It serves artists, galleries, merchants, and collectors by solving key challenges in art provenance, forgery prevention, and ownership verification through an all-in-one platform that includes Shopify integrations, smart contracts, and community engagement features.[2][4][5] With over 10 years of operation, Verisart has supported more than 50,000 creators in generating 100,000+ NFTs and COAs, demonstrating steady growth amid blockchain market fluctuations.[3][4][5]
Verisart was co-founded in 2015 by Robert Norton and Bradford Schlei in Los Angeles, California, with the initial mission to provide blockchain certificates of authenticity for physical art, making it one of the first companies to combine "art and blockchain."[1][3][4] The idea emerged from a need to empower creators with trusted standards for selling and transferring artworks, leveraging early blockchain tech for verification.[3] Key early traction included launching a mobile app, partnering with acclaimed artist Shepard Fairey (who continues using the platform), securing seed funding from Galaxy Digital EOS VC Fund, Sinai Ventures, and Rhodium, and releasing a Shopify App for automated COAs.[4] Pivotal moments involved navigating COVID-19 by launching Vide Atelier with DACS and Marcel for artist support, earning a patent for evolving blockchain COAs, expanding to NFT minting and COAs in 2021-2022, and building a community of 25,000+ users.[4]
Verisart rides the Web3 and blockchain wave in the art market, addressing rising demands for digital provenance amid the NFT boom and phygital collectibles, where traditional art faces forgery risks and digital assets need verifiable ownership.[1][2][3] Timing aligns with blockchain maturation post-2015 crypto hype cycles, enabling Verisart's evolution from physical COAs to full NFT ecosystems during the 2021-2022 surge and beyond.[4] Favorable market forces include global art trade growth, e-commerce integrations like Shopify, and institutional adoption of blockchain for transparency, positioning Verisart to influence standards in a $65B+ art market increasingly blending digital and physical realms.[2][6] It shapes the ecosystem by powering creators, reducing fraud via immutable records, and enabling new revenue models like tokengated content, benefiting merchants and collectors worldwide.[1][5]
Verisart is poised to expand its all-in-one platform with advanced phygital tools, deeper e-commerce integrations, and AI-enhanced verification, capitalizing on maturing Web3 adoption and rising digital art values.[3][6] Trends like decentralized identity, sustainable NFT standards, and metaverse collectibles will propel growth, potentially scaling its 50,000+ creator base amid blockchain's shift toward practical utility over speculation.[1][4] Its influence may evolve from niche art certifier to broader creative economy enabler, solidifying trusted authenticity in a fragmented Web3 landscape—echoing its founding vision of empowering creators through enduring blockchain innovation.[3]
Verisart has raised $3.5M across 2 funding rounds. Most recently, it raised $3.0M Seed in October 2019.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Oct 1, 2019 | $3M Seed | Galaxy Digital | 20VC, Andreessen Horowitz, Blumberg Capital, Casa Verde Capital, Craft Ventures, CRV, Earth And Beyond Ventures, Footwork, Giza Polish Ventures, Hanaco Ventures, Piva Capital, Sinai Ventures, Team8, Vine Ventures LP, ADE Olonoh, Curtis LEE, Dylan Field, Eilon Tirosh, Howard Schultz, Justin Mateen, Matthew Hackett, Rhodium | Announced |
| Feb 1, 2018 | $500K Seed | — | 20VC, Andreessen Horowitz, Casa Verde Capital, Craft Ventures, CRV, Footwork, Sinai Ventures, Vine Ventures LP, ADE Olonoh, Curtis LEE, Dylan Field, Howard Schultz, Justin Mateen, Matthew Hackett | Announced |
Verisart has raised $3.5M in total across 2 funding rounds.
Verisart's investors include Galaxy Digital, 20VC, Andreessen Horowitz, Blumberg Capital, Casa Verde Capital, Craft Ventures, CRV, Earth and beyond ventures, Footwork, Giza Polish Ventures, Hanaco Ventures, Piva Capital.