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§ Private Profile · San Mateo, CA, USA
Viralheat is a company.
Viralheat has raised $4.3M across 1 funding round.
Key people at Viralheat.
Viralheat was founded by Raj Kadam (CEO and Co-Founder).
Viralheat has raised $4.3M in total across 1 funding round.
Viralheat offers a comprehensive social media intelligence platform that provides businesses with robust monitoring, publishing, and analytics capabilities. The platform specializes in processing vast amounts of consumer-generated content from across various social networks in real-time, utilizing advanced predictive social analytics. This technological approach allows organizations to gain deep insights into public sentiment, emerging trends, and the overall digital conversation surrounding their brand.
The company was co-founded in 2009 by Vishal Sankhla, who also served as CTO, and Raj Kadam. Their foundational insight stemmed from the growing need to democratize access to sophisticated social media analytics, moving beyond rudimentary metrics. They aimed to provide an affordable yet powerful solution that would enable businesses of all sizes to effectively measure, understand, and leverage online conversations for strategic advantage.
Businesses, from growing startups to established enterprises, rely on Viralheat to streamline their social media management and deepen their market understanding. The company's vision is to empower organizations by converting unstructured social data into actionable business intelligence. It strives to equip users with the tools necessary to optimize social engagement strategies and make data-driven decisions that foster stronger customer relationships and drive growth.
Key people at Viralheat.
Viralheat has raised $4.3M across 1 funding round. Most recently, it raised $4.3M Series A in June 2011.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Jun 28, 2011 | $4.3M Series A | Rajeev Batra | — | Announced |
Viralheat was founded by Raj Kadam (CEO and Co-Founder).
Viralheat has raised $4.3M in total across 1 funding round.
Viralheat's investors include Rajeev Batra.
Viralheat is a SaaS platform for enterprise content marketing and social media management, offering monitoring, publishing, analytics, content intelligence, and reporting in a unified interface.[1][3] It targets digital marketers and global brands, solving challenges in social media engagement by converting conversations into actionable sales leads via patented predictive social analytics, with features like dashboards for tracking followers, mentions, sentiment, influencers, and competitor monitoring across platforms such as Facebook, LinkedIn, Twitter, Google+, and Pinterest.[1][3][5] Founded around 2009-2011 in San Mateo, California, it raised $4.3M in funding, achieved $6.2M revenue with 20 employees (though some sources note zero current employees), and was acquired by Cision.[1][2][3][4]
Viralheat emerged in the early social media boom, founded between 2009 and 2011 in San Mateo, California, as a response to businesses needing streamlined tools for managing fragmented social channels.[1][2][3] Specific founders are not detailed in available records, but the company quickly positioned itself with patented predictive analytics to turn social data into sales opportunities, raising $4.3M over one funding round amid growing demand for social intelligence.[1][4] Early traction came from its intuitive dashboard and multi-platform support, appealing to small businesses and enterprises alike, before its acquisition by Cision, which integrated its capabilities into broader PR and communications tools.[3][4]
Viralheat rode the 2010s wave of social media proliferation, where brands shifted from reactive posting to data-driven engagement amid platforms like Twitter and Facebook dominating marketing.[1][3] Its timing capitalized on rising needs for analytics as social became a sales channel, influencing the martech ecosystem by pioneering predictive lead generation—now standard in tools like those from Cision post-acquisition.[4] Market forces like data privacy shifts and AI-enhanced monitoring favored its focus, helping standardize social ROI measurement and paving the way for integrated comms platforms in a fragmented digital landscape.[1][5]
Post-acquisition by Cision, Viralheat's tech likely fuels evolved PR analytics amid AI-driven personalization and real-time sentiment tools.[4] Trends like multimodal social data (e.g., video, TikTok) and privacy regulations will shape its legacy, pushing toward hyper-accurate predictive models. Its influence may grow indirectly through Cision, redefining social as a core revenue driver for brands—echoing its original mission to make conversations profitable.[1][4]