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§ Private Profile · San Francisco, CA, USA
Virool provides native video advertising experience for the biggest…
Virool has raised $20.4M across 5 funding rounds.
Key people at Virool.
Virool was founded in 2012 by Alexander Debelov (Founder/CEO).
Virool has raised $20.4M in total across 5 funding rounds.
A LITTLE ABOUT VIROOL
Virool is a video distribution platform for brand marketers that leverages programmatic technology to reach key influencers, making content more engaging and the ability to share easier than ever. Having served more than 75,000 global campaigns, Virool’s robust ActivView product suite and in-article native unit, deliver fully transparent and insightful analytics that offers viewability guarantees, emotional resonance and fraud protection. Within our platform, users can leverage a proprietary DMP of 450MM unique profiles to build custom, addressable audience segments across all screens. More than 100,000 multi-channel sites have activated video content from Virool via partnerships including Rubicon Project and direct native placements. Founded in 2012, Virool has raised $18.62M in funding from a collection of top VC firms and angel investors, including $6.62M in its seed round. It is the biggest seed investment that anymore Y-Combinator graduate has ever received.
Virool is a native video advertising platform that leverages programmatic technology to deliver video content natively across digital channels. It serves brand marketers, agencies, small businesses, and global advertisers by enabling precise audience targeting and engaging video placements that enhance brand visibility and user engagement. The platform addresses the challenge of reaching key influencers and target demographics effectively with transparent analytics, viewability guarantees, emotional resonance measurement, and fraud protection. Virool has powered over 75,000 global campaigns and integrates with more than 100,000 publisher sites, demonstrating strong growth and adoption in the digital advertising ecosystem[1][2][3].
Founded in 2012 by Alexander Debelov, a Y Combinator alumnus, Virool emerged from the need to improve video advertising effectiveness through native, programmatic distribution. The company quickly gained traction by raising $18.62 million in funding, including a record $6.62 million seed round for a Y Combinator graduate. Its early success was driven by innovative technology that combined a proprietary data management platform (DMP) with scalable video distribution, enabling advertisers to target over 450 million unique profiles globally. This foundation helped Virool evolve into a leader in native video advertising with a focus on transparency and measurable engagement[1][2].
Virool rides the growing trend of programmatic and native advertising, which prioritizes user experience and precise targeting over traditional interruptive ads. The rise of video content consumption across devices and platforms creates a favorable market environment for Virool’s technology. Its ability to deliver native video ads that feel organic to the user aligns with increasing demand for non-disruptive advertising formats. Additionally, the platform’s data-driven approach and transparency respond to advertiser needs for measurable ROI and fraud mitigation, positioning Virool as a key player influencing digital video marketing standards and ecosystem development[1][2][3].
Looking ahead, Virool is well-positioned to capitalize on continued growth in video advertising, especially as brands seek more authentic and engaging ways to connect with audiences. Trends such as vertical video formats, emotional analytics, and cross-device targeting will likely shape its product evolution. As the digital advertising landscape becomes more competitive and privacy-conscious, Virool’s emphasis on transparency and precise targeting could enhance its influence and adoption. The company’s acquisition status suggests potential integration into larger platforms or expansion through strategic partnerships, which may accelerate its market impact and innovation trajectory[1][3][4].
Key people at Virool.
Virool was founded in 2012 by Alexander Debelov (Founder/CEO).
Virool has raised $20.4M in total across 5 funding rounds.
Virool's investors include Accomplice VC, American Express Ventures, B Capital Group, Blockchange Ventures, BoxGroup, Deep Fork Capital, ENIAC Ventures, First Round Capital, FJ Labs, Flybridge Capital Partners, Forerunner Ventures, Kamran Ansari.
Virool has raised $20.4M across 5 funding rounds. Most recently, it raised $12.0M Series A in April 2016.
