Loading organizations...
Key people at VMG Creative.
VMG Creative operates as a full-service brand development agency based in New York City, offering integrated advertising and design solutions. The firm leverages creative intelligence and technology to build brands and businesses for diverse clientele. Capabilities include design, branding, art direction, user experience, and strategic campaigns, converting business objectives into measurable market outcomes.
Co-founded by Luke Raymond, an Executive Creative Director and EVP, the company builds upon his extensive creative industry career, initiated in 1996. Raymond's insight arose from the demand for a holistic agency approach, merging strategic market understanding with high-end creative execution to address complex brand development needs.
VMG Creative serves a broad spectrum of clients, from emerging entrepreneurs to global enterprises. The agency's vision centers on helping businesses articulate unique market positions and achieve positive results through carefully crafted brand strategies. It aims to transform client goals into impactful market presence, fostering sustained growth.
Key people at VMG Creative.
VMG Creative is a full-service digital marketing and brand development agency based in New York City, specializing in creativity-driven solutions that build brands, products, and businesses across industries like fashion, sports, hospitality, beauty, CPG, liquor, health-conscious foods, and real estate.[1][2][5] Founded in 2010, the agency offers expertise in strategy (market research, branding, messaging), design (UX, interaction, campaigns), and technology (front-end/back-end development, mobile apps, e-commerce), serving clients from Fortune 100 companies like Samsung, Capital One, P&G, and Michael Kors to fast-growing startups.[2][3][5] With 10-49 employees and projects starting at $10,000+, VMG emphasizes "creative intelligence" to create long-term brand loyalty through innovative, sensorial experiences at the intersection of design, media, and technology.[1][2][5]
VMG Creative was founded in 2010 by Executive Creative Director Luke Raymond and Dhani Jones, an NFL star and businessman, in New York City at 907 Broadway.[1][2][3] The duo combined Raymond's creative expertise with Jones' sports and business acumen to launch a firm focused on high-end interactive marketing, drawing from diverse backgrounds in design, media, technology, professional sports, and entertainment.[1][3] Early on, the agency built traction by targeting fashion, sports, and hospitality, evolving into a broader full-service model covering strategy, branding, digital product design, and experiential marketing for both established brands and startups.[2][4][5] As a fast-growing entity, it has secured high-profile accounts, fueling team expansion while maintaining a unified vision for breakthrough work.[3][4]
VMG Creative rides the wave of brand-tech convergence, where digital experiences blend physical retail, e-commerce, and interactive media to meet consumer demands for authentic, multi-touchpoint engagement in a post-pandemic world.[5] Timing aligns with rising needs in experiential marketing and mobile-first strategies amid e-commerce growth in fashion, CPG, and hospitality, amplified by market forces like supply chain transparency and personalized tech (e.g., apps, AR retail).[1][2][5] The agency influences the ecosystem by empowering startups with bottom-up brand building and helping enterprises like P&G innovate, bridging creative design with scalable tech to humanize brands in competitive landscapes.[3][4][5]
VMG Creative is poised for accelerated growth by capitalizing on AI-enhanced creative tools and immersive tech like Web3 retail experiences, expanding its high-profile client wins into emerging sectors like health tech and sustainable CPG.[4][5] Trends such as hyper-personalized branding via data insights and phygital (physical-digital) integrations will shape its trajectory, potentially scaling through partnerships with global platforms. Its influence may evolve from niche interactive specialist to broader innovation leader, reinforcing how deep, insight-driven brands redefine consumer lives—just as its founders envisioned in 2010.[1][5]
