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Wakuli has raised $7.8M across 2 funding rounds.
Key people at Wakuli.
Wakuli has raised $7.8M in total across 2 funding rounds.
Wakuli operates as a direct-to-consumer specialty coffee company, offering a subscription service for ethically sourced coffee beans and pods. The company establishes direct relationships with coffee farmers globally, ensuring traceability and fair compensation while promoting high-quality, impactful coffee. Its approach integrates sustainable practices, including regenerative agriculture, aiming to enhance soil health and biodiversity within the coffee supply chain.
The company was co-founded in 2018 by Yorick Bruins and Lukas Grosfeld. Their foundational insight stemmed from a desire to address inequities in the traditional coffee trade, seeking to eliminate intermediaries and directly connect coffee farming cooperatives with consumers. This model was designed to empower smallholder farmers, providing them with better economic opportunities and a more stable livelihood.
Wakuli serves consumers who prioritize high-quality coffee with a verified ethical and environmental impact. The company’s long-term vision is to deliver fresh, directly sourced coffee to a wide subscriber base across Europe, with an ambitious goal to provide a fair and livable income to 100,000 farmers. This forward-looking approach positions Wakuli at the intersection of consumer demand for premium products and a commitment to global agricultural sustainability.
Key people at Wakuli.
Wakuli has raised $7.8M in total across 2 funding rounds.
Wakuli's investors include Anterra Capital.
Wakuli has raised $7.8M across 2 funding rounds. Most recently, it raised $5.8M Series A in December 2025.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Dec 10, 2025 | $5.8M Series A | — | — | Announced |
| Nov 1, 2020 | $2M Seed | — | Anterra Capital | Announced |
Wakuli is a Netherlands-based specialty coffee company founded in 2019 that sources beans directly from farmers in 13 countries, roasts them locally, and sells via online subscriptions (around 7,500 active), coffee pods, blends, and 20 physical coffee bars.[2][3][4] It serves European consumers seeking high-quality, fresh coffee while solving exploitation in the supply chain by paying farmers above-market prices—often the highest in their regions—enabling investments in regenerative agriculture for soil health, biodiversity, and carbon reduction.[1][2][5] Wakuli's growth includes a Series A from ECBF and Rabobank, B Corp certification, and ambitions to convert all coffee to regenerative by 2028, partnering with over 16,000 farmers for long-term stability.[1][2][4][5]
The company transforms coffee from a commodity controlled by giants into a farmer-empowered model, blending consumer-facing retail with impact-driven sourcing to make specialty coffee accessible and ethical.[2][3][4]
Wakuli evolved from Wakulimarket, launched in 2018 as a marketplace connecting farmer cooperatives in regions like DRC, Myanmar, and East Timor with European roasters, but pivoted in 2019 due to poor unit economics from low volumes (e.g., roasters buying only 50kg per container).[4] Co-founders Yorick Bruins and Lukas Grosfeld—driven by frustration over farmers' exploitation despite Italian-branded coffees originating near the equator—rebranded to Wakuli (Swahili for "farmers" or *wakulima*), starting as an online subscription brand to build consumer demand and secure volumes.[2][3][4]
Early traction came from direct farmer partnerships, rapid online growth to thousands of subscribers, and Rabobank financing for sustainability pilots; a pivotal moment was opening the first coffee bar in September 2022, expanding to 20 bars by creating a "flywheel" of brand awareness.[2][4] This shift humanized the mission, proving business viability while prioritizing farmer income.[1][2]
Wakuli rides the regenerative agriculture trend in food/agri-tech, linking farmer livelihoods to climate solutions amid coffee's vulnerability to warming (e.g., yield drops, migration).[1][2][6] Timing aligns with EU sustainability mandates, consumer demand for ethical products, and post-2020 supply chain scrutiny, amplified by direct-to-consumer tech for subscriptions and traceability.[3][4][5]
Market forces favor it: volatile commodity prices (underpaying farmers) create openings for premium models, while physical-digital synergy scales impact without giants' dominance.[2][4] Wakuli influences the ecosystem by proving fair trade viability—training farmers, partnering with orgs like Rabobank/ECBF, and inspiring B Corp standards—potentially disrupting $100B+ coffee industry toward poverty alleviation and net-positive farming.[2][4][5][6]
Wakuli's trajectory points to international expansion beyond Netherlands (stores outside Amsterdam in 2024, global by 2025), scaling to 1M European subscribers and 100,000 farmers with stable regenerative supply.[3][4] Rising climate pressures and fair-trade mandates will accelerate adoption, with hybrid retail fueling growth amid e-commerce saturation.
Its influence may evolve from niche disruptor to industry benchmark, proving profitability in impact models—if it navigates scaling regenerative transitions and competition. This farmer-first approach, starting at the roots, positions Wakuli to redefine coffee as a force for equity and resilience.[1][2]
