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§ Private Profile · Tel Aviv, Israel
Wasteless is a technology company.
Wasteless delivers an AI-powered dynamic pricing solution for supermarkets, optimizing perishable inventory management. The platform automatically adjusts product prices based on expiration dates, addressing food waste and boosting retailer profitability. Its system integrates AI markdowns, date checking, and waste tracking to maximize sales and minimize discards.
Oded Omer and Yossi Regev co-founded Wasteless in 2017, identifying the substantial financial and ecological costs of food waste in grocery stores. Omer, as CEO, and Regev, as CTO, combined expertise to build a scalable solution. Their core insight: AI-driven dynamic pricing ensures products sell before becoming waste.
Supermarkets globally utilize this platform to reduce losses from expiring goods. Wasteless empowers grocery businesses to combat food waste while concurrently enhancing profit margins. Optimizing perishable sales, the company supports both the economic efficiency and environmental sustainability of retail partners.
Wasteless has raised $2.4M across 2 funding rounds.
Wasteless has raised $2.4M in total across 2 funding rounds.
Wasteless has raised $2.4M across 2 funding rounds. Most recently, it raised $2.0M Series A in October 2018.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Oct 10, 2018 | $2M Series A | Slingshot Ventures | — | Announced |
| Apr 1, 2017 | $400K Seed | — | SOSV, Yoni Ofir, Food Angels, Winston | Announced |
Wasteless is a technology company founded in 2017 that provides an AI-powered, all-in-one solution for supermarkets to reduce food waste and boost profits on perishable goods through dynamic pricing.[1][2][3] It serves grocery retailers in Europe and the US, addressing the core problem of arbitrary markdowns that lead to excessive waste—responsible for costly losses and contributing to global warming as the third-largest emissions source—by using machine learning to analyze store data and set optimal prices in real time.[1][3] The platform integrates seamlessly with existing systems via simple scanning, requires zero custom integration, and has demonstrated potential to increase bottom lines by up to 35% while minimizing toss-outs of near-expired items.[3]
Key features include automated pricing based on customer sensitivity, sell-out patterns, and waste events; intelligent shelf checks; expiration flagging for quick action like discounts or donations; compliance tools for USDA/FSMA standards; and a unified analytics dashboard for performance insights.[3] Wasteless operates from offices in New York, Tel Aviv, and Amsterdam, with growing traction evidenced by partnerships like SOSV, signaling strong momentum in the climate-tech space.[1][2]
Wasteless emerged in 2017 amid rising awareness of food waste's environmental and economic toll on supermarkets, where traditional 1970s-era markdown guidelines result in inefficient pricing—either too aggressive, too timid, or mistimed.[1][3] The founders, drawing from expertise in supply chain tech, developed the solution after recognizing that outdated manual processes were supermarkets' biggest pain points: expensive markdowns and planetary harm from discarded perishables.[1]
Pivotal early innovation involved RFID tags combined with a proprietary pricing algorithm, evolving into a full deep machine learning engine that leverages thousands of global data points for precision.[2][3][4] This marked a shift from basic tracking to AI-driven optimization, gaining quick traction through plug-and-play deployment that fits existing workflows, helping retailers fight waste from day one.[1][3]
Wasteless rides the intersection of AI supply chain optimization and climate tech, capitalizing on surging demand for sustainability amid regulatory pressures like FSMA compliance and consumer aversion to waste.[3] Timing is ideal as food retail faces escalating costs from perishables (often 30-40% of inventory) and emissions scrutiny, with global food waste generating methane equivalent to aviation's footprint—positioning dynamic pricing as a high-ROI fix.[1][3]
Market forces like advancing edge AI and IoT (e.g., RFID) favor its model, enabling retailers to turn waste into profit while influencing the ecosystem: it sets benchmarks for data-driven grocery tech, inspires peer adoption, and amplifies investor interest via backers like SOSV, accelerating climate-positive innovations in retail.[2]
Wasteless is primed for expansion as AI markdowns become table stakes for modern grocers, with next steps likely including deeper US penetration, enhanced integrations for e-commerce/omni-channel, and global scaling via events like SOSV's 2025 Climate Tech Summit.[2][3] Trends like regulatory carbon pricing and generative AI for predictive inventory will supercharge its engine, evolving it from waste-reducer to full profitability platform—potentially dominating perishables management and redefining retail sustainability.[1][3]
This positions Wasteless not just as a tool, but as a profit-and-planet hero in an era where inefficient markdowns are relics of the past.[3]
Wasteless has raised $2.4M in total across 2 funding rounds.
Wasteless's investors include Slingshot Ventures, SOSV, Yoni Ofir, Food Angels, Winston.