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§ Private Profile · Singapore, Central Region, Singapore
Whale is a technology company.
Whale offers an AI-powered knowledge management and training platform that streamlines business operations. It enables organizations to document procedures, policies, and internal knowledge efficiently. Key capabilities include automated onboarding, standardized training, and real-time access to operational guidelines. Integrated artificial intelligence assists in content creation and consistent management.
Co-founded by CEO Gary Vanbutsele and Brecht Fourneau, the company originated from an insight into inefficiencies in knowledge transfer and employee alignment within scaling businesses. Recognizing the need for entrepreneurs to systemize operations, they built a comprehensive platform to address these fundamental challenges.
Whale's product serves small to mid-sized businesses focused on improving operational efficiency and consistent team performance. It provides reliable tools for employee onboarding, continuous skill development, and adherence to established procedures. Whale’s vision is to empower every business to document and disseminate core operational knowledge, driving scalability and sustained growth through an informed workforce.
Whale has raised $67.0M across 3 funding rounds.
Whale has raised $67.0M in total across 3 funding rounds.
Whale has raised $67.0M in total across 3 funding rounds.
Whale's investors include Alexandra Nicoletti, Adam Pase, Varro Capital, MDI Ventures, Peak, Cusp Capital Partners, Maki.vc, World Fund.
Whale has raised $67.0M across 3 funding rounds. Most recently, it raised $4.0M Seed in January 2026.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Jan 13, 2026 | $4M Seed | Alexandra Nicoletti | Adam Pase, Varro Capital | Announced |
| May 1, 2025 | $60M Series C | — | MDI Ventures, Peak | Announced |
| Apr 1, 2023 | $3M Seed | — | Cusp Capital Partners, Maki.vc, Peak, World Fund | Announced |
Direct answer: Below is a concise, investor‑or product‑focused profile of Whale (technology company), structured to your requested sections and tailored for use by investors or analysts. I note there are at least two distinct companies named “Whale” in tech (a Singapore‑headquartered enterprise AI / retail AI firm and an unrelated SaaS product called Whale for SOPs); this profile focuses on the Singapore enterprise AI / retail company (often shown as Whale / Whale Tech / Whale SpaceSight) because public sources identify it as an enterprise AI technology company headquartered in Singapore.[1][2][4]
High-Level Overview
Whale is an enterprise AI company that builds AI‑native operational and analytics products for consumer and retail businesses, combining computer vision, IoT, voice intelligence and data infrastructure to turn in‑store and omnichannel signals into operational actions and marketing personalization.[1][2][4] Whale’s product suite (branded products include SpaceSight and related modules) is used by hundreds to thousands of enterprise customers worldwide to automate operations, measure footfall and shopper behavior, and generate real‑time insights to improve store performance and customer engagement.[1][2][4] Whale positions itself as a partner for operational transformation—delivering scalable, privacy‑ and security‑minded solutions across retail, fashion, F&B, consumer electronics, healthcare and automotive customers.[2][4]
Origin Story
Founding and early years: Whale was founded in 2017 and is headquartered in Singapore; it evolved from a focus on retail analytics into a broader enterprise AI stack that includes spatial analytics, voice intelligence, generative content, and AI agents.[2][3] The company reports rapid growth in enterprise adoption and heavy R&D investment (a significant portion of headcount focused on R&D), with fundraising and investor support from major strategic backers including Temasek (and other institutional and corporate investors named in company announcements).[2][3][4] Whale’s expansion to multiple markets (Southeast Asia, North America, Europe) and its productization of core capabilities (SpaceSight, Echo, Harbor, Alivia in company materials) mark pivotal steps in shifting from proofs‑of‑concept to a standardized enterprise product suite.[2]
Core Differentiators
Role in the Broader Tech Landscape
Quick Take & Future Outlook
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