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Whatifi delivers a low-code platform for business decision-makers to visually model and forecast financial and operational scenarios. Its core product uses an intuitive, event-driven interface, simulating outcomes like runway and profit, bypassing spreadsheet limitations. This dynamic environment supports rapid "what if" scenario creation and comparison, offering a transparent alternative to static data analysis.
Founded in 2019 by Jaanus Juss and Hardi Meybaum, Whatifi arose from the insight that traditional spreadsheet modeling complicated strategic planning. The founders saw a need for an interactive approach to scenario analysis, simplifying complex forecasting. Their vision was to empower decision-makers to easily visualize and grasp business choice impacts.
The platform serves financial leaders, strategy teams, and startup founders needing clear business insights. Whatifi’s offering facilitates quick building and sharing of interactive models, enhancing collaborative decision-making. The company aims to transform strategic planning via an accessible, visually-driven system clarifying financial and operational futures.
Whatifi has raised $10.0M across 1 funding round.
Whatifi has raised $10.0M in total across 1 funding round.
Whatifi has raised $10.0M in total across 1 funding round.
Whatifi's investors include Alt Capital, Arrive, Ascend Vietnam Ventures, Basis Set Ventures, Better Tomorrow Ventures, Bond, Coatue, CRV, DVx Ventures, FJ Labs, Khosla Ventures, Liquid 2 Ventures.
Whatifi has raised $10.0M across 1 funding round. Most recently, it raised $10.0M Seed in June 2020.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Jun 1, 2020 | $10M Seed | — | ALT Capital, Arrive, Ascend Vietnam Ventures, Basis SET Ventures, Better Tomorrow Ventures, Bond, Coatue, CRV, DVX Ventures, FJ Labs, Khosla Ventures, Liquid 2 Ventures, Hans Tung, Outcast Ventures, Peterson Partners, Rucker Park Capital, SciFi VC, Howard Lindzon, Soma Capital, Arash Ferdowsi, Bernard Arnault, Claire Hughes Johnson, Frederic Kerrest, Jenna Hannon, Mathilde Collin, Neil Giugno, Sahin Boydas, Theresa Johnson, Tony XU | Announced |
# Whatifi: AI-Powered Financial Scenario Planning for Modern Businesses
Whatifi is a subscription-based SaaS platform that transforms business financial decision-making through AI-powered scenario planning.[1] The company has built what it describes as a "time-machine for financial modelling"—a visual, no-code platform that enables business leaders to quickly create, compare, and share multiple financial scenarios in real time.[2] Rather than wrestling with complex spreadsheets, users can construct decision trees and explore "what if" outcomes across different business conditions, turning abstract financial planning into actionable insights.
The company targets small and medium-sized businesses (SMBs) and in-house finance teams as its initial market, with a broader vision to revolutionize decision-making processes across organizations.[2] Whatifi addresses a fundamental pain point: the difficulty and time-consuming nature of building, calculating, and comparing multiple financial forecasts. By automating scenario generation and visualization, the platform democratizes financial modeling for teams that lack dedicated data science resources.
Whatifi was founded in October 2023 and is based in Vancouver, British Columbia, Canada, operating as a distributed, remote team.[1] The company emerged from an exploration into personal finance and life planning, which evolved into a broader vision for business financial forecasting.[2]
The founding team brings diverse expertise. Jon, one of the co-founders, spent 25 years in the feature film and VFX industry, bringing an outside perspective to software innovation. He holds degrees in Industrial Engineering from the University of Toronto and Fine Arts from OCAD, combined with digital animation expertise.[2] Alex, another key team member, has been building software since the early days of the industry and boasts an impressive startup track record: of five startups he joined as an early employee, three were acquired by public companies. Alex specializes in big data platform architecture, with deep expertise in streaming, metadata, and configuration systems.[2] This blend of creative and technical talent—artists, developers, finance professionals, and software architects—positions the company to approach financial modeling from a distinctly different angle than traditional fintech competitors.
Whatifi rides several converging trends in enterprise software. First, there is growing demand for democratized data analytics—tools that enable non-technical users to extract insights without relying on data scientists or analysts. Second, the rise of AI-assisted decision-making is reshaping how businesses approach planning and forecasting. Third, the shift toward visual, intuitive interfaces reflects broader user expectations shaped by consumer software design standards.
The timing is particularly favorable. As economic uncertainty persists and businesses face more complex planning scenarios, the ability to rapidly model multiple outcomes becomes strategically valuable. Traditional financial modeling tools—often built decades ago—remain cumbersome and require specialized skills. Whatifi enters a market where the incumbent solutions are ripe for disruption, and where SMBs increasingly need financial planning capabilities previously available only to larger enterprises with dedicated finance teams.
The company's emphasis on accessibility and speed positions it to influence how financial planning evolves across the broader startup and SMB ecosystem, potentially shifting expectations around how quickly and collaboratively financial decisions can be made.
Whatifi is well-positioned to capture significant market share in the SMB financial planning space, particularly as AI-powered tools become table stakes for business software. The company's early-stage status (founded October 2023, currently 6 employees)[1] suggests it is still in the product-market fit phase, but the founding team's track record and the clarity of the problem it solves are compelling signals.
The path forward likely involves deepening penetration within SMB finance teams while gradually moving upmarket toward mid-market enterprises. As the platform matures, opportunities may emerge to integrate with adjacent tools (accounting software, business intelligence platforms) or to expand use cases beyond financial planning into broader scenario modeling for operations, product, and strategy teams.
The broader implication: as financial modeling becomes faster and more visual, it may fundamentally change how often and how thoroughly businesses revisit their strategic assumptions—shifting from annual planning cycles to continuous, scenario-driven decision-making.
