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Wildfang designs and sells apparel, focusing on bold suiting, reimagined workwear, and statement staples that challenge traditional gender norms. The company offers a range of sizes from XS to 4X, aiming to provide clothing that empowers individuals and instills confidence. Their product line reflects a distinctive aesthetic that prioritizes self-expression and an untraditional approach to fashion.
The company was co-founded in Portland, Oregon, in 2012 by Emma McIlroy, Julia Parsley, and Taralyn Thuot. Emma McIlroy, serving as CEO, spearheaded the venture after recognizing a gap in the market for clothing that catered to a more inclusive and gender-neutral aesthetic. This insight led to the creation of a brand built on a feminist ethos and the principle of enabling individuals to express their authentic selves through their wardrobe.
Wildfang primarily serves a queer-friendly audience and anyone seeking to express themselves confidently outside of conventional gendered fashion. The company's vision is centered on breaking down societal expectations through style, fostering a community that celebrates identity and personal freedom. They aim to continue expanding their influence as a voice for individuality and empowerment in the apparel industry.
Wildfang has raised $4.0M across 2 funding rounds.
Wildfang has raised $4.0M in total across 2 funding rounds.
Wildfang has raised $4.0M in total across 2 funding rounds.
Wildfang's investors include Elevate Capital, FJ Labs, Plug & Play Ventures, Practical Venture Capital, Seven Seven Six, Sierra Point Ventures, Streamlined Ventures, Y Combinator, Farzad Nazem, Oliver Thylmann, Sam Altman, Troy Carter.
Wildfang has raised $4.0M across 2 funding rounds. Most recently, it raised $2.0M Series A in August 2017.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Aug 1, 2017 | $2M Series A | — | Elevate Capital | Announced |
| Nov 1, 2013 | $2M Series U | — | FJ Labs, Plug & Play Ventures, Practical Venture Capital, Seven Seven SIX, Sierra Point Ventures, Streamlined Ventures, Y Combinator, Farzad Nazem, Oliver Thylmann, SAM Altman, Troy Carter | Announced |
Wildfang is a Portland-based, women-founded apparel and lifestyle brand that builds menswear-inspired and gender-inclusive clothing with a community-driven, DTC omnichannel model focused on empowerment and progressive branding[2][3].
High-Level Overview
Origin Story
Core Differentiators
Role in the Broader Tech & Retail Landscape
Quick Take & Future Outlook
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